Peugeot

1.1 Executive summary: This project describes about marketing plan of Peugeot to enter in Indian market. Peugeot is a French automobile company and it is present in many parts of the world. Peugeot is one of the top automobile industry in France. It is well known for its performance and maintenance. And Indian market has a great demand for automobile industry. And Peugeot is present almost in all the parts of Asia. India is a developing country and has good scope for automobile industry many automobile

Goods: - Peugeot is a UK famous brand and is traded everywhere in the world. It deals with the variety of cars. Service: - whenever anyone goes for purchase in any of Peugeot showrooms, Staff of Peugeot is always ready to provide best service in order to satisfy customers. Even the environment infrastructure is also service for customers. Idea: - In order, the staff give recommdations about the product to the customers. Such as – The staffs of Peugeot are well with their cars and they well

The Peugeot and the Ford Fiesta are advertised in very different ways despite being similar products. Analyse the ways each product is advertised and say what the differences between the two say about their brand identity. Advertising is a multi-million

SWOT Analysis – Peugeot in India and China 1. Internal Peugeot Group Strengths * Quantitative performance: * Over 3 million cars sold worldwide in 2009. * Over 1 million cars sold outside Europe in 2009. * World market share of 5%, Europe 13,8%. * Sales increased 52% from 2008 to 2009 in China. * Committed to increase market share in China to 8% in 2015-16. * Double digit growth expected for sales in China this year, objective to sell 320,000 cars

The product is technology dependent. The technology availability and its infrastructure can directly influence the business, its quality, operation, and success. The Legal legislation also has a critical impact on the business. The change in legislation can directly influence the business performance and its success. In the changing world of business, the business has to contribute to the community, surrounding, and the environment. This is critical for the customer loyalty and trust. If the business

strategy, a disastrous situation could arise if their level of interest was underrated. In this case they would shift to box D, which is key player. The acceptability of the proposed strategy to the current players in box D is a key consideration. The Peugeot clearly need to have open discussions with these stakeholders. By comparing the position of stakeholders in mapping Figure 4 and identifying any changes and mismatches, PSA could establish a number of tactics to change the stance of certain stakeholders

DESCRIPTION OF TOYOTA Toyota Motor Corporation is a Japanese multinational corporation. It is currently the world's largest automaker. Mission "Toyota Motor Corporation is a company devoted to enhancing the quality of life for people around the world by providing useful and appealing products" (Toyota Motor Corporation, 1994). Its mission has not changed much in the past few years, for the current mission of Toyota can be characterized as becoming the world's leading vehicle manufacturer, which

DESCRIPTION OF TOYOTA Toyota Motor Corporation is a Japanese multinational corporation. It is currently the world's largest automaker. Mission "Toyota Motor Corporation is a company devoted to enhancing the quality of life for people around the world by providing useful and appealing products" (Toyota Motor Corporation, 1994). Its mission has not changed much in the past few years, for the current mission of Toyota can be characterized as becoming the world's leading vehicle manufacturer

Peugeot, Renault, Volkswagen: Through many years operating in Europe, these three manufacturers have a very good reputation and loyalty from consumer groups. The middle class group market is highly competitive and has very little price range. Potential

owned car manufacturers. Companies such as Saab, Volvo, BMW, Audi, Volkswagen, DM, Opel, Renault, Peugeot and Fiat have been dominating the European market for a considerable number of years. In addition, other foreign companies, such as Toyota, Nissan, Ford and Hyundai make the European market extremely competitive. In 2001, Volkswagen was ranked number one in Europe with 17.6% of the market and Peugeot number 2 with 15.8%. Renault, Ford, Fiat, GM had approximately 10% of the market each, and Toyota