Quaker Oats Company

For the case Quaker Oats and Snapple, and Sony Pictures Entertainment, the strategy behind each company were relatively similar, to set foot in a new business field that somewhat related to their currently businesses by believing that it would create a value added to both old and new businesses. First of all, for Quaker Oats and Snapple, it is clear that Quaker Oats believed with its knowledge and success in the fields of distribution, process improvement and management, Quaker could quickly fix

epsiCo was the world’s largest snack and beverage company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the lineup as highly complementary since

at the top through the use of top-tier athletes, creative advertising, and lucrative partnerships with various organizations. To fully understand the Gatorade marketing campaigns, we need to know a little history of the company itself. According to the article “Quaker Oats Company” in the Encyclopedia of Major Marketing Campaigns, the drink was developed by Robert Cade and other physiologists at the University of Florida in 1965. The drink was engineered to help the football team replace the fluids

Post, and Quaker Oats, which dominate the industry. There are also a few small firms who are involved in the cereal industry as well. The cereal industry targets all different age groups from young kids to adults. They also target people who try to eat healthy. Their main pricing strategy is price discrimination. They use this by handing out coupons, so that people can get their cereal at a discounted price. Price competition is rarely used in the

founders grew their business using funds from within the company, outsourcing production and product development, and building a distribution network. They expanded their product line and priced their most successful products at a premium. By the 1980s, the industry and competitors grew into the New Age or Alternative beverage category. Unlike many of their competitors who bought out by larger

Positioning a. Industry Analysis …………………. 6 b. Company Background ………………… 7 c. Snack Food ………………… 7 d. Beverages ………………… 8 e. Company History – PepsiCo ………………… 9 f. PepsiCo Financial Analysis ………………… 10 3. Terms of the acquisition a. How large was the premium paid to the target ….. 12 b. PepsiCo's Acquisition of Quaker Oats ………… 12 c. Quaker boosts Pepsi’s results ………… 13 4. Merger transaction analysis

beverage companies in the world. In 1965 Pepsi-Cola and Frito-Lay merged. Pepsi-Cola was a widely successful soft-drink company and Frito-Lay specialized in snack food. It was in 1898 when a pharmacist from New Bern, North Carolina, Caleb Bradham created the carbonated beverage called Pepsi-Cola. Frito-Lay was created in 1932 when a man named, Elmer Doolin from San Antonio, Texas started to manufacture corn chips; called “Fritos”. (Gamble) These two came together to establish the successful company we

23rd of 1902 he filed to register Pepsi Cola as his trade mark (this is the earliest dated document of the history of the company). In December 1902 Bradham formed the Pepsi Cola Company, a corporation under the laws of North Carolina. In 1903 on June 16th the U.S. Patent Office accepted the mark and Pepsi Cola was registered. Pepsi Cola was now a fully functioning company. (Copeland,

iconic figure today. How then did it take a century for the company to update such a racially inclined image that was on the forefront of every package that sold off the shelves of American grocery stores? Didn’t the Quaker Oats Company that purchased the Aunt Jemima Mills Company in 1926 understand the implications and negative attributes they were responsible for upholding throughout history? The new marketing strategies that Quaker Oats created around the Aunt Jemima persona suggested they were

Gatorade is owned by PepsiCo and Quaker Oats Company and has been a leading quality energy drink that are consistently creating a higher market share by innovation and has impressive sales. While both Powerade and Gatorade have slight differences, the differences they do have mainly revolve around the nutritional facts. Gatorade is a sports drink that many athletes consider. It’s used by many different athletes. Some, athletes are even sponsored by either Gatorade or Powerade. Gatorade was discovered