Quaker Oats Company

EXECUTIVE SUMMARY A strategic plan has financial and other implications over the next several years of implementing the company strategies. And strategies come in different forms and magnitudes. Since strategic plans covers a relatively long range of period, difficulties in maintaining the organization’s effort to keeping the strategic plan arise. The Quaker Oats Company began long range planning in fiscal 1965. The plans created that year and annually thereafter were primarily numbers-oriented

of time and effort to grow the company from its core not to mention how much it will cost to accomplish this goal, but there are other ways a business can grow much faster than normal. This faster method is broken up into two different types mergers and acquisitions. A merger is the combining of two or more companies, this decision is usually mutual between both firms, and it works usually by offering the stockholders of one-company securities in the acquiring company in exchange for the surrender

Analysis of Visual Rhetoric by Aunt Jemima Aunt Jemima has often been considered an archetype of advertising for well over a century. As times have changed their ads have too and have always stayed persuasive, keeping them in business since 1889. In this 1953 add for Aunt Jemima pancakes and waffles, visual rhetoric, such as target audience, context, and focus, are noticeably prevalent in order to persuade available markets to buy their product. This advertisement for Aunt Jemima pancakes and

12/31/2000 Re: Recommendation on PepsiCo’s bid for Quaker Oats Introduction The purpose of this memorandum is to provide the Board of Directors of PepsiCo Inc. with analysis and recommendations on how much PepsiCo should pay per share for the acquisition of Quaker Oats and the best way to carry out the transaction. Overview of PepsiCo Inc. Throughout its history, PepsiCo has developed its business with aggressive acquisitions & mergers with companies in different industries. It entered the snack food

POSITIONING Quaker Oats – Brand Equity and Positioning Abstract Brand equity and positioning are integral parts of any marketing campaign. Any product or service needs to provide value to its customers in order to be successful. A personal interview and research reveal information about the Quaker Oats brand, how it created equity and its position in the market. Having a solid foundation and keeping up with changes in trends and society are the keys to a successful brand. Quaker Oats – Brand Equity

breakfast cereal, Quaker Oats Company has dominated the Oat meal market for over 1 century. Quaker believes that they are “Committed to uncover the power of the oat to provide families with the healthy fuel they want to help them do more of what matters.” One of the most key concepts in a successful marketing is to market positioning. In market positioning, it is ideal to be the first in a market. Studies has proven that the easiest way to get into a person’s mind is to be first. Quaker meal has mastered

Strategic Management of Quaker Oats Company Introduction The Quaker Oats Company, officially formed in 1901, is currently undergoing massive reorganization, which will dramatically change its position in the industry. Over the last four years, Quaker Oats' returns have been consistently rocky. Quaker unloaded Snapple, its ice-cream toppings and condiments business, and its frozen bagel business 1997. The company has turned to an emphasis on its high performing products such as Gatorade and

Today the Gatorade Company is owned by the Pepsi-Co. Across the Nation there is over 80% of factories. Gatorade was started in The University Of Florida. The football team “The Gators” made a drink to represent the team on the Orange Bowl in 1965. During the Gators victory people noticed their drink. 40 years of research scientific research shows that the drink had strong re-hydration. And the owner of the drink was Stokely-Van Camp in the University of Indiana. Stokley had some chemists had an adjustment

1 Abstract While mergers and acquisitions can benefit companies with economies of scale, there are many pros and cons for businesses to consider. Throughout this document, a discussion of PepsiCo’s recent merger with Quaker Oats will be examined to ascertain what affects it will have on this oligopoly. A detailed analysis describing the current business structure, its competition, measurements

negotiation includes the VP of Sales and Distribution, the VP of R&D, the VP of Production, the VP of Customer Relations, the VP of Marketing, the VP of Finance, and the VP of Corporate Planning for Quaker Oats. 2. On November 3, 1994, Quaker Oats acquired Snapple at $14 a share, for a total of $1.7 billion. Quaker Oats top management believes that too much was paid for Snapple.The management has created a task force of seven top managers to ensure the expensive investment will produce a high rate of return