Taobao

products with a really low price on Taobao, no one can guarantee the product to be real, and that’s the biggest problem for online shopping. Countries legislate laws to avoid customers purchase fake products; online shopping flatforms such like Taobao also set rules for customers to supervise the online store. For the legality of online shopping websites, Chinese people usually shop on Taobao so that they don’t get cheated on the fake websites, and this makes Taobao a gigantic flatform and it’s like

already globally well-known like Nike Inc. Disadvantage: * The strong presence of Taobao and its parent company Alibaba is still hard to compete with. eBay lacks both customer base and customer faith compared to Taobao and thus might suffer the pain in terms of lost sales to Taobao in m-commerce sector as well. * In addition to its alliance with the alliance with the wireless service provider TOM, Taobao has yet to build collateral relationships with other major domestic service providers

Alibaba Taobao Introduction Founded by Alibaba Group on May 10, 2003, Taobao Marketplace facilitates consumer-to-consumer (C2C) retail by providing a platform for small businesses and individual entrepreneurs to open online stores that mainly cater to consumers in Chinese-speaking regions (Mainland China, Hong Kong, Macau and Taiwan) and also abroad. Taobao Marketplace (formerly "Taobao") was launched in May 2003 by Alibaba after eBay acquired Eachnet, China’s online auction leader at the time

E-Commerce powerhouse Ebay is known internationally as a leader in the market. The company was founded by Pierre Omidyar in 1995 in San Francisco Originally eBay went by the name Auction Web and was launched with the purpose of enabling site users/consumers with the ability to trade unique items with each other. Under eBay’s business model, of the time a seller would place an item on eBay’s site with a minimum bid set for the buyer and the duration specified for auctioning that item. The services

1. Critically analyze the factors that led to Alibaba sustaining its leadership position in the Chinese e-commerce market. During the late 1990’s and early 2000’s, the internet was not very popular in China and people were ignorant to its proper use. Knowing this, Jack Ma decided to start this internet user-friendly company that would allow his clients to perform business transactions with other businesses/suppliers in China. He first started the company on a local level and as Alibaba has

in china with the acquisition of leading auction site Eachnet to form eBay Eachnet. Up until 2005 eBay Eachnet was the leader of the ecommerce market due to their C2C platform. However, with the emergence of Alibaba owned subsidiary Taobao.com (Taobao), eBay Eachnet soon lost its stronghold on the market. This factor combined with a rigid Chinese ecommerce market drove eBay to withdraw business dealings in the country in 2006. Yet, the goal of a successful longstanding ecommerce venture has

CUSTOMER’S BEHAVIOUR IN E-COMMERCE IN CHINA Case: taobao Thesis Xinxing Hong Yanlong Chen Degree Programme in International Business International Marketing Management SAVONIA UNIVERSITY OF APPLIED SCIENCES Business and Administration, Varkaus Degree Programme, option Bachelor of Business Administration, International Business, International Marketing Management Author(s) Hong Xinxing & Chen Yanlong Title of study CUSTOMER’S BEHAVIOUR IN E-COMMERCE IN CHINA Type of project

Technology is developing so rapidly that it has started to affect different aspects of the society especially business. Online business was invented in 20th century in the UK and has quickly spread all over the world. With an increasing popularity of the online shopping, more and more retailers start to sell online, which makes the marketplace become more competitive. In order to be successful, it is important for the retailers to understand the most important factors that satisfy the customers when

established Taobao.com because he want to compete against eBay, and take the leadership in the auction market, he team up with Son to overthrow eBay that at this time got about 80% of the market share in China. Ma as a visionary leader for Alibaba, launched Taobao because of the market growing of the Costumer to Customer service in the the internet. This was a great opportunity to expand its service line, which they were dominants in the Business to Consumers market. Some of the factors that led to Taobao’s

21/11/2011 E-Bay Strategy In China Alliance or Acquisition? Case Study Strategic Management Gabriela Šalamonová Barbora Jandová Pierrick Boissel Julien Meunier Alexandre Godet SUMMARY I. The Input Stage      CAGE VRIO Analysis CPM matrix EFE matrix IFE matrix II. The Matching Stage    BCG matrix SPACE matrix GSM matrix III. The Decision Stage   Matrix Analysis QSPM matrix IV. Questions     Assessment of eBay´s choice of market entry strategy for China, listing