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    USA Today has been able to differentiate itself and stay away from commodity status of most news sources by they were a newspaper that was considerably set apart from other newspapers. USA Today had many distinct and unique features that were incorporated. USA Today has content and an appearance that is as bold and fearless as its mission (Stein, 2015, p. 78). The features included such as the newspaper was laid out and provided easy and quick access, quick comprehension for a hastily reader (Ferrell

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    may still desire the product or service, they are not willing to pay for it. There are a variety of things that USA Today has done to avoid this status and remain different. USA Today puts forth extended efforts to keep up with social, cultural, and technological changes that continuously alter the newspaper industry (Ferrell and Hartline, 2014, p. 313). The first significant step that USA Today took was changing the paper from a 54-inch to a 50-inch width causing the paper to appear cleaner and read/handle

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    USA Today Vs. Today

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    USA Today has been able to differentiate itself and stay away from the commodity status of most news sources by being innovators (Ferrell & Hartline, 2014). USA Today’s primary focus is to provide and deliver a product that meets the consumers’ needs (Ferrell & Hartline, 2014). Therefore, their newspaper and e-newspaper provide an intangible service to consumers (Ferrell & Hartline, 2014). The ideas presented in the USA Today’s newspaper are issues aimed at promoting a benefit to the reader (Ferrell

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    Usa Today Case Summary

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    Background USA Today is a national U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. Initially considered gimmicky and insubstantial, it gradually developed a reputation for higher quality while increasing its circulation and advertising revenues at a time when few papers were experiencing growth. The features that originally

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    If USA Today was stuck in a commodity status, they would most likely be out of business because they would still be offering printed versions of the newspaper still and not adopting new and innovated ideas. However, since their launch in 1982, they have adapted their business to be geared towards the consumer and stay relevant in the marketplace (Ferrell & Hartline, 2014). They are constantly developing new and innovative ways to keep consumers interested and relevant by looking at their demographics

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    Industries face many challenges over the years however USA Today has noticed a change within the company over the past decade that has not leveled out. The biggest challenges of the evolving of technology have made opportunities for the company as well as challenges with the online presence. USA Today created its first online site in 1995 which had many changes but offered up to date news and later on in 1998 offered an archives site (Ferrell & Hartline, 2014). Online news in inexpensive to manufacture

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    USA Today has been able to differentiate itself and stay away from the commodity status of most news sources. Commoditization is to “render a good or service widely available and interchangeable with one provided by another company” (Merriam-Webster, 2017, Para. 1). Commoditization is everywhere and it is basically results of major markets lacking any differentiation between products and services (Ferrell & Hartline, 2014). When products and services are similar customers will only care about price

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    Usa Patriot Act

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    controversial piece of legislation was adopted and passed called the U.S.A. Patriot Act. The title for this bill is an acronym for "the United and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act" (USA Patriot Act). In the years since the passing of the Patriot Act, there has been much controversy and debate regarding the positive and negative advantages, and consequences of this bill. As a member of the law enforcement community I have experienced

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    The Usa Patriot Act

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    opportunities for terroristic activity in our backyards. When looking at the USA PATRIOT ACT that was enacted to help battle this ongoing pandemic it has come into question whether the laws of the USA PATRIOT ACT extremely broad, narrow, and overarching that they leave too much room for interpretation which in the end has led to violations of a person’s rights that they are guaranteed by the US Constitution. Since the passage of the USA PATRIOT ACT in 2001 by then President George W. Bush and the renewal

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    Hussein Hassan Tantawy 900072827 MKTG 480 Case 1 Dr. Hegazy USA Today: innovation and Evoultion in a Troubled Industry 1) What Opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to the opportunities? Answer these same questions for USATODAY.COM On its debut in 1982, USA Today was reckoned as America’s first National general-interest daily newspaper. Being the global information juggernaut that he is, Gannett

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