Zappardo_Anthony_Assignment_4_June_23

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Southern New Hampshire University *

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624

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Business

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Feb 20, 2024

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docx

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Uploaded by rzappardo

Outdoor Retail Business Anthony J. Zappardo American Public University System BUSN 624 Dr. Alex Lazo 4 June 2023

Outdoor Retail Business The author of this paper would be highly interested in developing an outdoor retail business using a brick-and-mortar location named Joe’s Place . This outdoor store would look like a large wood paneled building on the outside that resembled a log cabin with items such as side-by-sides and kayaks scattered across the main entrance to the building as well as a local food truck parked nearby selling bar-b-q to attract customers to the business on nice, weathered days. Inside however, is filled with quality name brand outdoor products sectioned off across the store. This store would have a hometown feel and by not having a large space inside, it would push products closer together and seem like the business had a lot more products. A smaller location would not only cost less to build or rent an existing building, but smaller stores have also produced great results in revenue. As Wertz (2022) mentions, stores such as Target have seen higher year-over-three-year growth in store traffic than their larger locations. Additionally, sectioning off the products depending on their activity would give customers the ability to shop in a well-organized manner using a diagonal layout for better traffic flow and more products viewable to customers walking in a smaller store. Joe’s Place would have name brand products for activities such as backpacking, hunting, fly fishing, firearms and knives, grilling, work clothes, and outdoor activewear clothing. While there is an abundance of retail businesses already established in the outdoor industry, there are many customers that a strategically placed outdoor retail business would attract if the business model had quality products available to customers at competitive prices, many competitors lack what many customers want, and having superior customer service and support would sustain these competitors. Customers

Customer demographics at this store location would include a wide variety of consumers looking for high quality products at reasonable prices. These customers would likely be hunters, fly fishermen, shooting enthusiast, backpackers and hikers, rock climbers, and blue-collar workers wanting work clothes and boots. Additionally, this store would also attract consumers who are maybe not “hard-core” outdoor enthusiasts. For example, customers looking for safes to secure their belongings such as money, jewelry, and important documents could shop for name brand safes from companies such as Liberty Safes . Additionally, families could shop at Joe’s Place for weekend camping supplies and activewear clothing such as jackets, shirts, and shoes from quality suppliers such as Columbia, Mountain Hardware, Altra, Patagonia , and The North Face . As Ramroop and Writer (2023) mentions, when most of your sales come from a small number of customers, losing even one can have a huge negative impact. Having additional products that expand Joe’s Place customer base will allow the business to be relevant and interesting to a wide range of potential customers, thus increasing the customer base and revenue. Satisfy Customer Expectations To satisfy customer expectations, Joe’s Place will offer many things that consumers within the communities do not receive too often. Within the hunting industry, consumers like to try on clothing to see how it feels as well as see any restrictions the clothing has, especially when being quiet and mobile is very important to many hunters. Clothing companies such as Sitka and First Lite are some of the biggest names in hunting clothing currently as it could be seen as a fad due to a big social media presence. Unfortunately, many of their sales are online as it is difficult for customers to find retailers that carry their products. Joe’s Place offers these brands in a wide variety of sizes for customers to feel confident in their purchases and can purchase and own the

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