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BA 627 – Zipcar Individual Assignment
1.Briefly describe one direct and one indirect competitor for Zipcar. (10 pts)
2.Create a differential advantage matrix for Zipcar and elaborate on the process and insights you reach. (20 pts)
3.Assume that the average revenue (sales) numbers per car are the same regardless of region. Use case data (hint: Exhibit 1) to fill in the missing two columns in the following BDI table. (15pts; please show your work)
Is the BDI number for MA good or bad news for Anita? Explain. (5 pts)
Where should Zipcar focus its marketing efforts and why? (5 pts)
State
% of Brand
% of Category
BDI
MA
28.53
NY
31.10
NJ
5.74
NC
2.31
DC
25.82
MD
3.04
VA
3.46
4.Assume Sal does not return the car and Anita is lost as a customer. What is the financial impact of this customer defection (hint: lost CLV) if she would have otherwise stayed with the firm for another 5 years, with the following
average usage pattern under the Occasional Usage Plan in Boston: 2-hour rentals of the Mini each week and one-
day rentals of the BMW 325 four times a year? Retention cost for Anita would have been $80 a year in rental coupons. Use a 5.25% annual discount rate for computing the present value of future cash flows
1
and assume a 60% profit margin. (20 pts; please show your work)
5.Devise two specific customer controls (policies) that you would advise Zipcar to implement in order to make sure
cars are returned on time and Sal’s actions do not negatively affect Anita (hint: think stick/punishment and carrot/reward). Describe two pros and two cons of each. (10 pts)
6.Imagine you are considering the launch of a high-end motorcycle rental company in Houston, TX today. Estimate your total market potential (in terms of number of customers) via the chain-ratio method – use at least three filters (search for actual stats online) and explain their relevance. (15 pts; please show your work)
1 From basic finance, PV = CF
1
/(1+
r
) + CF
2
/(1+
r
)2 + CF
3
/(1+
r
)3…, where PV is the present value of the stream of cash flows, CF
1 is the cash flow received in the first year, CF
2 the cash flow in the second year, etc. and r is the discount rate.
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Related Questions
Q-4: Define and briefly explain the following methods of demand estimation with
examples from the real world?
a) Consumer Surveys
b) Consumer Clinics
c) Market Experiments
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10:18 | 0.6KB/s0
8 1 64
< Individual Assesment
Q
JWZ 114 (23 January 2021)
ndividual Assessment
Based on the slide explanation, answer all question.
1. How would you define 'logistics', 'supply chain'? and How
are these areas important?
2. How do you define warehouse or storage?
Give one
situation related to the warehouse situation. (Picture)
3. List 4 Rules of Running a Warehouse.
4. What is the Golden Rule use for humanitarian Organization?
5. What is the logistic assessment?
Word count
Mobile view
Display
directory
Edit
I!
II
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Subject: Logistic Manangement
Q#1) What are the defination of Verticle and Horizontal Integration, explain with examples of each?1.1: Definition1.2: Examples
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31) Revenue management strategy consists of the identification of customer segments and the establishment of products targeted at following industry. A. Hotels
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D. All of the above
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Demand of Hairdryer from January to July
Month
Demand
January
2800
February
2870
March
2968
April
3000
May
3100
Jun
3150
July
3400
a). Calculate forecast future demand for May, June, July and August by using 3 months simple moving average.
b) Determine TWO (2) consequences if the company produce supply more than the customer demand.
c) In your opinion, provide ONE (1) perspective you will look into supplier before made a decision to select a supplier.
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Thnks in advance
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a. Meaning of ABC analysis?
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of the consumers. By estimating the relationship, it has been found that B= -0.85. Interpret
such a relationship.
(4)
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Solve the problem using the answer sheet (Problem 2)
SOLVE STEP BY STEP PLEASE
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A page(three paragraphs) summary on utilizing strategic roadmap modeling to assist small to medium business in strategic development and implementation
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Round Tree Manor is a hotel that provides two types of rooms with three rental classes: Super Saver, Deluxe, and Business. The profit per night for each type of room and
rental class is as follows:
Room
Rental Class
Super Saver Deluxe Business
$30
$30
Type I
Type II
Type I rooms do not have high-speed wireless Internet access and are not available for the Business rental class. Round Tree's management makes a forecast of the
demand by rental class for each night in the future. A linear programming model developed to maximize profit is used to determine how many reservations to accept for
each rental class. The demand forecast for a particular night is 120 rentals in the Super Saver class, 55 in the Deluxe class, and 50 in the Business class. Round Tree has 90
Type I rooms and 120 Type II rooms.
$25
$20
$40
(a) Formulate and solve a linear program to determine how many reservations to accept in each rental class and how the reservations should be allocated to room types.
Rental Class…
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Fat(g)
Item cost($)
$0.25
$0.15
$0.10
$0.09
$0.03
$0.04
$0.02
$0.04
Item
Sodium(mg)
Calories
Beef Ratty.m
50
17
220
260
330
310
Bun
Cheese
70
Onions
1
10
Pickles
260
5
wer
Lettuce
3
4
Ketchup
160
20
Tomato
3
As the owner of a fastfoad restaurant with declining sales, your customers are looking for
something new and exciting on the menu. Your market research indicates that they want a burger
that is loaded with everything as long as it meets certain health requirements. Money is no object
to them.
The ingredient list in the table shows what is available to include on the burger. You must include
at least one of each item and no more than five of each item. You must use whole items (for
example, no half servings of cheese). The final burger must contain less than 3000 mg of sodium,
less than 150 grams of fat, and less than 3000 calories.
To maintain certain taste quality standards you'll need to keep the servings of ketchup and lettuce
the same. Also, you'll need to keep the servings of…
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Which are some of the things that drive variability in demand management and forecasting?
1. MOQs
2. Promotional sales on products
3. Supplier contracting
4. Order fulfillment
5. Network planning
6. None of the above
Please give me answer ASAP with clear explanation.
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4. From the information given find the overall food
cost. (Show all workings).
Items
Sales
Hot Dog
45.2
Ice Tea
15.3
Wedges
22.4
Sale
Percent of Food Cost
$375.
1% of Dollar
35.0
$220
22.0
$350
24.0
$212
Beverages
17.1
Total
30.0
$1157
100.0
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Help
Save & Exit
Submit
Saved
g Enabled: Chapter 5 What-If Analysis for Linear ... i
Based on the following sensitivity report, what would be the impact of changing the objective function coefficient for Product_1 to 17
and changing the objective function coefficient for Product_3 to 10?
Variable Cells
Final
Objective
Allowable
Allowable
Value
Reduced Cost
Coefficient
Increase
Decrease
Cell
Name
12
7.
1E+30
$B$2
Product 1
-2
:58
1E+30
Product 2
175
$B$3
$B$4
1E+30
-1.5
8
Product 3
Constraints
Allowable
Allowable
Final
Shadow
Constraint
R.H.Side
Increase
Decrease
Cell
Name
Value
Price
100
1E+30
100
$H$9
Resource A
800
1E+30
275
Resource B
525
$H$10
$H$11
700
366.6666667
700
Resource_C
700
1.75
100%.
because the total change in the objective function coefficients
Applying the 100% rule,
Prev
1 of 5
Next >
CO CO
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Question 6 SHOW YOUR WORKINGS FOR EACH
SECTION
a) You've been approached by a friend who has sought
your advice about pricing products for his video
production business. He indicated that he has
several new products ready to be launched and
wants to review the prices of existing products.
Product
Required:
Prepare a response to answer your friend's queries.
Provide specific guidelines that he can follow.
Include examples in your answer.
ANSWER a):
b) Chocfee Dairy Ltd gathered this data for two of its
Current Sales
Additional
Processing
Value
Coffee beans
000
Sales Value if
Costs
$ 8.000
products that it produces:
Chocolate malt $ 5 000
000
Processed Further
$ 3.000
$ 2 000
Required:
Which of the products should be processed
further?
ANSWER b):
$10
$7
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Cover these points below
Executive Summary
Cite Sources
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Q6. Discuss the use of social media in the marketing of the product/service in Amazon retail company?
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Fee for Transaction
Advertising
Fee-for-Content
Web Catalog
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8
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a)
Food and beverage
b)
Housekeeping
c)
Revenue management
d)
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1) Strategy
2) Observer
3) State
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