Assignment 1 MBA 502

15. A manager of a store wants it to be the sales leader in the region. In order to achieve this goal, the manager must analyze data to determine whether objectives have been met, efficiencies achieved, and goals obtained. Which tool should this manager use for this assessment? A:Key performance indicators (KPIs) B:Revenue growth rate (RGR) C:Customer lifetime value (CLV) D:Customer acquisition cost (CAC)

A marketing manager wants to know if the sales of the company will increase if he increases the advertising budget. Here, the manager would like to know the nature of the relationship that may be established between advertising and sales by testing the hypothesis: “If advertising is increased, then sales will also go up.” question : Suggest research design for this study.

QUESTION: MARKETING ANALYTICS What kind of analytics do we need to make marketing decisions?What kind of data, how do we collect it, and what do we want to get from the data?   What is the purpose of data analysis?   Give examples

Question 1: Sweet Cookies is planning to launch a new line of cookies, but it’s little unsure of the market reaction. The new line of cookies has a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Assume that you are marketing researcher hired by the firm. Formulate the: Management decision problem. Marketing research problem and its components. Research design.

Q1 Your company recently launched a new "dry" shampoo. Although initial sales were strong, they have steadily declined over the last year and a half. You have decided to conduct further market research, but first, you have to define the research problem. Prepare a short report that clearly and fully defines the research problem for your product.

Q3: Suppose you work for a Logistics company as an HR Manager. The female employees in your company has been facing discrimination in terms of pay raise, field visits and promotions. In this regard, complaints are lodged by them to the HR department for fair treatment. Your CEO is concerned about this issue and he has asked you to conduct a research study to find out the causes of discriminatory practices at the workplace. You believe qualitative research to be the suitable type of research for this study. Plan a qualitative study to investigate discriminatory practices against women in your company and provide the following with proper rationale:   Research design Research question (at least 1 main and 2 sub questions) Three themes for your literature review  References (at least five relevant papers)

What would be a good justification/rationale for choosing  Topic: The impact of working in the hotel industry during Covid-19​​   Research Question: How has covid-19 affected the day-to-day operations and productivity as it relates to face-to-face and remote working at the hotel, and the lives of the employees. What is life like during and post pandemic?

Question 1 (i) What are the 5 components of the COSO framework? A. Risk assessment, control environment, control activities, information and communication, monitoringB. Control environment, risk assessment, control activities, information and communication, monitoring.C. Control activities, monitoring, information and communication, control environment monitoringD. Control activities, control environment, risk assessment, monitoring, information and communication (ii) An opinion which is given by the auditor when the financial statements give a true and fair view except for a particular matter, which the auditor explains is called:A. An adverse opinionB. An unmodified opinionC. A qualified opinionD. A disclaimer opinion (iii) Which of the following is NOT a reason why linking reward to performance may not solve remuneration problems?A. Unsuitable measures of performance may be selected B. Many performance measures are based on the short term resultsC. Remuneration systems are normally…

End-of-Chapter Application Case  Why is beer flavor important to Coors’ profitability? What is the objective of the neural network used at Coors? Why were the results of Coors’ neural network initially poor, and what was done to improve the results? What benefits might Coors derive if this project is successful? What modifications would you make to improve the results of beer flavor prediction?

Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. What can be the Significance of Research,  Research Question/s, and definition of key terms based on the topic above?In a qualitative method approach.

Question 4. What role does an operational concept definition play in planning a research project?

Definition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them  and provide examples of how they are used in marketing. Q 1.2: Primary data and Secondary Data:

QUESTION 37 Which is identified as the foundation for the marketing plan? a. Target market segmentation b. Value proposition development c. Market research d. Market plan development   Why are failure rates for new products debatable? a. Failure rates are high b. Failure rate has a defined inclusive definition c. The market is always changing d. Failure rate is not clearly defined

The correct answer is: Marketing Information System Question 8 Incorrect Mark 0.00 out of 1.00 12. All the followings are true regarding the marketing process except: a. Only those who work in the traditional marketing department are charged with performing marketing activities b. Marketing is involved whenever individuals or organizations have a choice to make C. Any individual inside of an organization who can potentially win or lose customers is in marketing d. Any set of activities attempting to influence consumer choice is marketing The correct answer is: Only those who work in the traditional marketing department are charged with performing marketing activities

Analysis of Journal Article:  Fergnani, A (2022) Corporate Foresight: A New Frontier for Strategy and Management, Academy of Management Perspectives, Vol.36, No.2 pp.820-844.  It is essential that each concept is defined clearly, accurately, and with excellent detail. It may be useful to critique or supplement the work of the core author by referencing the work of other scholars.   Q1. Provide a brief definition of each of these concepts and explain why it is significant for corporate strategic management in 500 words. You might find it useful to supplement this with other scholars’ work on these concepts. The article defines and explains the significance of the following key concepts in corporate strategic management: VUCA environment, Corporate Foresight, Resource Based View of the Firm, Dynamic Capabilities Framework, Absorptive Capacity, Environmental Dynamism, Environmental Complexity. Scenario Planning.

Q-2. Explain, giving reasons and examples, which is more important in business studies, applied or basic research.

what is sometimes referred to as the Wrong Pocket problem associated with public health funding. question: Briefly define and describe the Wrong Pocket concept, using childhood vaccinations as a point of reference. How does program evaluation help to address the Wrong Pocket issue.   https://www.nj.com/politics/2015/03/poll_should_religious_exemptions_from_child_vaccin.html#incart_river

Definition and Comparison Questions: For each question, provide an explanation of the marketing terms , compare and contrast them  and provide examples of how they are used in marketing. Q 1.3: Core Product Level and Augmented Product-Level of a Product

Q3. Write thesis statements for the following three general subjects.   1 -        Diminishing cultural values   2 -        Social networking sites   3 -        Brands