ITEC 610-MIDTERM

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610

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Business

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Feb 20, 2024

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docx

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Name: Tolulope Ogunleye Class: ITEC 610 Professor: Lind Mary Date: February 13, 2024 MIDTERM- ITEC 610  Could a business use information technology to increase switching costs and lock in its customers and suppliers? Use business examples to support your answers. Information technology can be used by organizations to increase switching costs while retaining suppliers and consumers. This tactic is frequently used to establish a competitive edge and strengthen enduring connections. Here are a few ways It can be used in businesses. CRM (Customer Relationship Management) Systems: An explanation CRM system can be used by a company to monitor client preferences and interactions. The organization can customize its goods and services to meet the needs of specific customers by gathering and evaluating customer data. To make it harder for customers to migrate to competitors, Amazon, for instance, leverages its algorithms for recommendation to offer personalized shopping experiences (Rainer & Cegielski, 2019). Interconnected services are another way a business use information technology. Organizations such as Google provide a range of connected services, including Google Calendar, Drive, and Gmail, users get locked in since it would be expensive to transfer providers because they would have to migrate their data and get used to new tools (Laudon & Laudon, 2020).  What are several major business benefits and concerns that organizations can realize by connecting all their employees with wireless mobile devices? Discuss the security issues as well. Wireless mobile devices offer numerous business benefits, including enhanced productivity, improved communication, flexibility, remote work, access to data, improved customer service, cost efficiency, and a competitive advantage. These devices enable employees to access work- related information, emails, and applications from anywhere, reducing downtime and increasing responsiveness to business needs. The initial investment in mobile devices and data plans can outweigh the initial expenses, allowing organizations to respond quickly to market changes and customer demands (Energy, 2023). Wireless mobile devices pose security risks, including data breaches, data privacy concerns, network security vulnerabilities, device management challenges, compatibility issues with existing IT systems, employee training on security protocols, and potential battery life and technical issues. Compliance with data protection regulations, network security, device management, compatibility issues, employee training, and potential technical glitches can all

impact the security and privacy of sensitive company and customer data. Organizations must implement robust security measures to protect against unauthorized access and data interception (Sheldon, 2019). Security is a critical concern when employees use wireless mobile devices, to protect against unauthorized access, strong encryption is essential for data in transit and at rest. Authentication, including strong passwords, biometrics, or two-factor authentication, is also crucial. Mobile Device Management (MDM) solutions can be used to remotely manage and secure devices. App security is essential, and network security is maintained through strong encryption protocols and regular firmware updates. Regular audits are conducted to identify vulnerabilities and ensure compliance with security standards. Employee awareness about security best practices and reporting procedures is also crucial ( SHRM , 2023).  CRM raises issues of invasion of privacy since conclusions can be drawn about a customer's behavior from the data commonly collected. Discuss the potential privacy issues. How can an organization meet the needs of serving its customers while simultaneously protecting their privacy? CRM systems are increasingly popular among businesses due to their ability to understand customers and tailor marketing and sales strategies. However, the collection and analysis of personal data raises significant privacy concerns. Sensitive personal information, such as medical history, financial information, and credit score, can be collected without customer consent and used to make decisions about eligibility for credit, insurance, or other services. This practice can lead to discrimination and violations of privacy rights (Baashar, et al, 2020). Data breaches or misuse of personal information by third parties can also occur, as customer data is often stored in databases vulnerable to cyber-attacks or accidental data leaks. Additionally, the creation of detailed customer profiles based on behavior and preferences can be seen as an invasion of privacy. To address these privacy concerns, organizations must be transparent about the data collected and used, inform customers about the types of data collected, how it is processed, and how it is shared with third parties. Additionally, companies can implement security measures to prevent data breaches, such as encryption and access controls. By implementing privacy- enhancing measures, companies can meet customer needs while safeguarding their personal data (Yoo et al., 2016).  Assume you are starting a Web-based business. Are any economic, business, or societal developments occurring that are being overlooked as new Web-based business opportunities, or would you choose a second-mover strategy against an established Web- business? Discuss the reasons for your choice of a Web-based business. Web-based businesses are experiencing a surge in demand for sustainable and eco-friendly products and services. Consumers are increasingly willing to pay more for sustainable products, and stricter environmental regulations are putting pressure on businesses to comply. The

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