week 8

QUESTION 37 Which is identified as the foundation for the marketing plan? a. Target market segmentation b. Value proposition development c. Market research d. Market plan development   Why are failure rates for new products debatable? a. Failure rates are high b. Failure rate has a defined inclusive definition c. The market is always changing d. Failure rate is not clearly defined

what is sometimes referred to as the Wrong Pocket problem associated with public health funding. question: Briefly define and describe the Wrong Pocket concept, using childhood vaccinations as a point of reference. How does program evaluation help to address the Wrong Pocket issue.   https://www.nj.com/politics/2015/03/poll_should_religious_exemptions_from_child_vaccin.html#incart_river

Q4 principles and how to Resolving Ethical Dilemmas. What are ethical issues and

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Q1. Business Name : ADIDAS X PARLEY. - Value proposition statement? - Propose model & framework ?

QUESTION 3 Discuss three main benefits to create a Business Plan. TTTT Paragraph Arial 3 (12pt) ST T, S fr Mashups

Q: Discuss about any existing company showing the main issues and give recommendations to someone who want to start his own business.

Section 2: Brand Performance Table 1: Brand Performance Metrics Share of Sole Loyalty (%) Market Average Purchase Category Buying Rate Penetration Category Requirements (%) Brand Share (%) (%) Frequency Twinings 32 71 3.1 6.3 45 16 Nerada 23 62 3.0 6.8 38 11 Lipton 19 43 2.8 7.2 29 7 Tetley 15 32 2.8 7.6 21 3 Bushells 17 2.5 8.2 18 1 Pukka 8 2.0 9.8 13 Average 100 39 2.7 7.7 27 6 2. Table 1 shows the brand performance metrics over a 6 month time period. Are there any patterns evident between the brand performance measures in Table 1? Describe the patterns and differences that you see between the competing brands, and specifically for Lipton. (500 words approx.)

List ten strengths and weaknesses of Lithium Americas Corporation.

Required: Create a Competitive Analysis for Hersheys Company Noted: details in the photo attached

Our Mission"IIE MSA provides innovative and exceptional learning experiences to students in a way that ensures intellectual engagement and critical thinking. Our students are empowered to maximise their potential and equipped to meet real needs to advance the development of society". Q1. Typically, a mission statement answers specific questions about a business. Evaluate at least five questions that the IIEMSA mission statement answers.

Q.21 Why do we need to approach customers problems through a 6 Digital Transformation Theme approach? 1. It helps to offer People/Process/Technology challenges from customers as bundled services to drive business transformation It is a marketing strategy to differentiate from others Digital technologies can be easily bundled under 6 Themes None of the above Q.22 Application modernization' falls under which Digital Transformation theme? 1. Intelligent Core Digital Insights Digital Customer None of the above Q.23 Cloud migration strategy' falls under which Digital Transformation theme? Intelligent Core 2 Strategy \& Design Digital Customer None of the above Q.24 "Digital Customer" theme does not include the following sub-area... Design Engage 3 Empower Enable None of the above.

2 mult choice    In terms of the Global Reporting Initiative's criteria for sustainability reporting, "materiality" refers to the decisions regarding which aspects of sustainability are relevant to its operations. the extent to which a broad range of stakeholders is considered in reporting. decisions regarding the time, scope and boundary of the report's focus.   Which of the following is true regarding the GRI and SASB sustainability reporting platforms? SASB uses a more general approach, whereas GRI uses industry-specific standards. While SASB only focuses on climate-intensive sectors, the GRI is open to any organization or industry. SASB offers voluntary public reporting and guidance, while the information presented in SASB is mandatory for listed companies.

Q6: "Customer lifetime value (CLTV)" refers to the amount of money acustomer spends with your company over the course of their relationship.You can concentrate on the lifetime value by answering the following twoquestions.(i) How do you differentiate between two of your averageconsumers, one that visits STO MegaMall in person and spendstheir money there, and the other customer who buys fromeSTORE.mv, the online channel option? With examples andcomputations, explain CLTV. (ii) What are STO MegaMall and eSTORE.mv willing to do as toestablish, strengthen, and maintain customer relationships asindependent customer channels?

QUESTION 1   There some characteristics that distinguishes service marketing from other marketing, with your understanding of service marketing state and explain five characteristics of service marketing giving some examples. QUESTION 2   What is service marketing? There are a number of reasons why services marketing are more important today than it was in the past. Discuss.   QUESTION 3   The role of the 3ps in service marketing is especially important. State and explain what the 3Ps are and its relevance in service marketing. Briefly explain what design can achieve in service marketing.

Business Name : ADIDAS X PARLEY.  1. Market Segmentation, Target Market, Positioning?

Ch 16. Which one of the following is NOT a factor in the Marketing Audit that should be assessed? Group of answer choices Whether the marketing plan achieved it stated financial and nonfinancial goals. Key factors that impacted the business for good or for bad during the past year. The current value of the brand and customer equity for each brand in the product portfolio. The number of times the radio station played the advertisement. Customer satisfaction scores and the number and type of customer complaints.

Cost-of-Quality (COQ) Reporting; Spreadsheet Application Carrie Lee, the president of LeeEnterprises, was concerned about the results of her company’s new quality control efforts. “Maybethe emphasis we’ve placed on upgrading our quality control system will pay off in the long run, butit doesn’t seem to be helping us much right now. I thought improved quality would give a real boostto sales, but sales have remained flat at about $10,000,000 for the last 2 years.”Lee Enterprises has seen its market share decline in recent years because of increased foreigncompetition. An intensive effort to strengthen the quality control system was initiated a year ago (onJanuary 1, 2020) in the hope that better quality would strengthen the company’s competitive position and reduce warranty and servicing costs. The following costs (in thousands) relate to qualityand quality control over the last 2 years:[LO 17-5, 17-7]2019 2020Warranty repairs $420 $140Rework labor 140 200Supplies used in testing 4…

Q1. With the concern of going green, organizations are concerned of making their organizations sustainable. Explain meaning of sustainability and the three pillars of sustainability with an example of a company working on sustainability.

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Q1. Outline the concept of “shared value” and “inclusive business”.

Part 4 Independent Challenge 2 1. Get ready Help Sage Realty Services find a solution to a problem. Complete the following steps. Figure 4-17 (duplicated below) shows the ideas for how to try the solution of improving customer service and increasing referrals for six months. FIGURE 4-17 Survey customers Sponsor event for home buyers Send links or DVDs of virtual tours Update contact management software Do in three stages: March 1-15, May 1-15, and September 1-15 Organize follow-up social events with recent customers 2. Now you try In the following space, identify the objectives and tasks for putting the solution into practice, based on the details shown in Figure 4-17. In the following table, organize the tasks into an action plan based on the following table: Sage Realty needs to improve customer service Better customer service will increase referrals (and sales), xxx Overall budget is $800 Survey customers ($75 for online survey, plus $125 for phone calls) Barbara Norman can do…

2 QUESTION 2 Type in five forces and identify each as Strong, Weak or Neutral. Support your analysis with statements and/or observations. Force Strong/Weak/Neutral Supporting Fact / Details Threat of substitutes Threat of new entrants Threat of existing rivals Bargaining power of suppliers Bargaining power of customers the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). B IUS Paragraph Arial 14px 启 Q 三= 三 三 次T Te Ω 区 田田 田用图 六()C 田 田

Scenario: you work in Apple’s Marketing Dept. You have been tasked with recommending Tim Cook (CEO) with a plan to reignite sales of Apple’s iPhone with clearly justified extension strategies to take them back into the growth stage and to importantly avoid the decline stage. What do you recommend and why? (3 points)

FAA - aging technology in an increasingly complex environment presentation.

DORATHY RAYMOND ISAFE MLO Test-National Component with Unform State Content) Session 1- Question 7 of 120 (r answered Under SAFE Act regulations, which of the following statements is true? D Loan processors and originators have to be licensed as mortgage loan originators (MLOS). Loan processors and underwriters have to be licensed as MLOS. Loan processors and underwriters who are not employed by a bank (depository institution) have to be licensed as MLOS. A loan processor or underwriter who is an employee of a licensed mortgage lender and who operates under the supervision of a licensed MLO is not requires be licensed as an MLO.

Q3. What threats should Managing Director of Amul india Sodhi consider the most pressing? What opportunities present themselves as most achievable. (Word limit up to 150 words)

Question 7 Which of the following statements is true of an effective business mission statement? 1. It is stated after the details of a marketing plan are developed. ○ 2. It should define a business in terms of goods and services rather than in terms of the benefits customers seek 3. It is based on an analysis of anticipated environmental conditions. 4. It is kept confidential from customers and stakeholders.