eBay - Case 24 (8)

Artificial Intelligence (AI) is transforming the marketing landscape by enabling more personalized customer experiences, optimizing advertising campaigns, and providing deep insights through data analytics. How do you perceive the usefulness of AI in marketing? Provide specific examples of AI applications in marketing that you find particularly promising. In what ways do you think AI will influence your future role as a marketing professional?

Questions:  Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why?    The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.

HSN has successfully integrated its marketing efforts by establishing a presence on television, the World Wide Web and most recently hand held devices using Smartphone applications. By streaming live video across all three platforms, HSN’s customer base receives a constant message and has access whenever and wherever they want it! The company started on television as a “products seeking people” initiative. Today with the integration of the web and handheld applications, HSN has successfully adapted its marketing communication by offering a “people seeking products” venue for customers. The three screens have been integrated into a communication that is seamless for shoppers. HSN live feeds provide a visual for products in action as well as celebrity content like Wolfgang Puck cooking with tools that are for sale. The customer sees the product being used in a demonstration and gets a new recipe! The HSN demonstrations can even be seen on YouTube and accessed through social networking…

How did you grow as a marketing thinker after studying principles of marketing? (Consider what you learned, and what skills you have developed, changes in your mindset and knowledge, and about how what you learned connects with other content areas and with life)

Define what is meant by marketing mix? And discuss how should M&S use itsmarketing mix in a synergistic way?

evaluate the effectiveness of DeBeers' marketing strategies and positioning. Identify factors that contribute to its success as well as areas where there is room for improvement. Recommend strategies for enhancing DeBeers' market presence and addressing challenges, including innovative marketing approaches, potential new market segments, and emerging trends. Simply put, what did they do well, where did they fall short, why did these things happen, and what would you recommend for the future?

Imagine for a while that you are working as a Marketing Vice President Nike. After analyzing the marketing and branding strategies Nike is implementing, recommend the changes you will be introducing in these strategies with logical reasoning.   When it comes to marketing, for three decades...Nike has used the image of rebellion to sell its gear. Is it a good idea (yes/No), give detailed arguments?

How does Airbnb differentiate its offer, delivery, and image?

“Market Segmentation: Still the Bedrock of Commercial Success” (Source: https://www.marketingjournal.org/market-segmentation-still-the-bedrock-of-commercial-success-malcolm-mcdonald/)   In light of the phenomenal advancements in marketing technology, it is important to dispel some of the popular myths surrounding market segmentation and explain why needs-based segmentation is still the main route to commercial success.  The most common objective of modern com­mercial organizations is the sustainable creation of shareholder value. This can be achieved only by providing shareholders with a total return, from capital growth and dividend yield, that exceeds their risk-adjusted required rate of return for this particular investment. In today’s highly competitive environ­ment, the major sources of shareholder value creation are the intangible mar­keting assets of the business, such as brands, customer relationships and channels of distribution, the 70% of the company’s value that does not…

Mmamadiathite Farms is a well – established company that specializes in producing a wide range of organic vegetable produce. For a long time, Meditate has been known for its commitment to offering high quality organic products, ranging from fruits and vegetables to dairy, beef and snack such as biltong. Despite their reputation for quality, Mmamadiathite Farms has decided to undergo a comprehensive rebranding process to stay relevant in a rapidly changing market and appeal to a broader consumer base.a) Analyse the reason behind Mmamadiathite’ Farms’ s decision to rebrand. (5 marks)b) What are the potential benefits and risks of rebranding in the organics food industry? (5 marks)c) Outline the key elements of a successful rebranding strategy for Mmamadiathite Farms (10 marks)d) What marketing and communication channels should they use to effectively reach their target audience (5 marks)

Which platform did Mr. Ray’s marketing team advise him to use for the launch of a new product? Mr. Ray is looking for a platform to launch his product. His marketing team advises him to launch the product via as it is free advertising and improves.

How do marketplace business models create value for both buyers and sellers, and what are the key success factors in building and growing such platforms?

Add more to this paragraph  Amazon Business's economic impact on businesses is notable. Through Amazon Business, small and medium-sized businesses have access to a vast customer base, which can help them expand their market reach. Economically, Amazon has played a significant role in shaping the e-commerce industry and has contributed to economic growth.Additionally, Amazon offers competitive prices and excellent customer service, which can help businesses save costs and improve their efficiency. However, Amazon's dominance in the e-commerce sector has led to the displacement of traditional retailers, affecting their economic viability. This has led to concerns about the concentration of market power and the potential negative impact on small businesses, which could negatively affect the economic pillar of sustainability. Additionally there are also concerns about Amazon's market monopolisation and the impact this may have on smaller businesses. Therefore, responsible management…

Salvatore Ferragamo, is based in Florence, Italy. It is one of the world’s leading fashion brands. Furruccio, president of the company and chairman of the board noted that ‘emerging markets represent important opportunities for luxury goods such as Salvatore Ferragamo’.   Ferragamo and many other companies in the luxury industry face challenges as consumer habits change. Historically, the luxury shopper was brand loyal, now they are losing sales as many shoppers pursue the ‘next big thing’ via online retail channels. Ferragamo recently introduced a new shoe line called Ferragamo WORLD, that utilizes eco- friendly production process and the CEOFurruccio Ferragamo, vision and focus is to re- introduce the brand to emerging markets, with a combination of style, creativity and innovation with the brand’s quality. appeal in an effort to boost sales. The CEO has contacted you as a team of international Marketing consultants to design a NEW global marketing program that is aligned with his…

Select a company that predominantly focuses on either B2B or B2C markets. Next, choose a new market for your selected choice. For example, if you selected B2B, describe how customer behavior and the process would differ from marketing to B2C. If you selected B2C, describe how client behavior and the process would vary from marketing to B2B. Describe the challenges you would face in the new process. How would you emphasize value for your new market?

How did you grow as a marketing thinker ? (Consider what you learned, and what skills you have developed, changes in your mindset and knowledge, and about how what you learned connects with other content areas and with life).

PLEASE PROVIDE A DETAILED ANSWER     Pulin Kayastha was simply amazed. He had seen all forms of hostilityand marketing warfare in the consumer goods industry, but to seesimilar warfare in the health industry fascinated him. Clearly, he toldhimself, doctors had found consumers in their patients. At least, that’swhat the concept note sent by Dr. Ajit Varman, country manager ofRecovery Clinics and Hospitals, seemed to indicate. Varman andseven other senior doctors had left Karuna Nursing Home andHospital to set up Recovery, which, as the note said, “would beentirely devoted and dedicated to customer responsiveness”.Pulin was a management consultant and was recommended toRecovery by the marketing director of Regrow Pharma, a largepharmaceuticals company in Mumbai. In fact, the suggestion to set upRecovery came from a non-resident patient, Dinesh Shah, who wasundergoing treatment at Karuna’s large specialty hospital in CentralIndia. It was in the course of his interaction with the doctors…

Marketing Debate: Is Mass Marketing Dead? With marketers increasingly adopting more and more refined market segmentation schemes - fueled by the Internet and other customization efforts - some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target the mass market. Take a position: Mass marketing is dead versus mass marketing is still a viable way to build a profitable brand.

As future marketers it is fair to say that you must believe that in order for a company to be successful it must achieve a “totally integrated marketing organization” with virtually the entire company on board. Elaborate upon this concept and offer some methods that will help a company arrive at this integrated marketing stage of development.

One of your friends is contemplating opening coffee shop near your campus. She seeks your advice about size of the prospective customer base and how to market the business according to the 7 Ps. What strategies can you share with your friend to assist in launching the business?

a) Increasingly, a key goal of marketing is to develop deep, enduring relationships with all entities that directly or indirectly affect the success of the firm. Discuss the merits and scope of relationship marketing. Additionally, from your experience as a consumer, describe the relationship marketing efforts undertaken by an organization of your choice. b) A key driver of shareholder value is the aggregate value of the customer base. Identify and describe the five strategies employed by winning companies to improve the value of their customer base.

What market research did Warby Parker need to complete before deciding if their business would be successful? Do you believe the company's platform to donate a pair to someone in need for every purchase adds value to the brand? Why or why not?

How did Amazon change marketing strategies/investments after Covid-19?

Give Explanation and Examples 1.Identify and define several basic components underlying marketing . 2. Enumerate and explain traditional approaches of marketing. Choose a classmate - How will you promote/sell/hire your selected classmate in the most creative way possible.

Please answer all parts. its a single question You being an entrepreneur launch a new form of anti-lies shampoo which is quite-beneficial for defense against hair fall.  Although there is no other shampoo which is beneficial for both of these benefits. Then there is a need to check customer perception regarding the shampoo which is offering both of these benefits. Therefore you conducted a survey from those who are suffering mainly from issues of lies. Although your brand is found to be in fourth quadrant of the perceptual mapping grid (as it is in initial phase), this needs to formulate following:   Statement through which you will decrease various forms of risks of using your brand                                                                                                            Value Proposition grid (product Based) for your shampoo to improve worth but do not decrease price un-necessarily                                                      Statements (practical not…

Marketing Plan - There is an unmet need for dog owners. Over two thirds of US households have one or more pets and millennials and gen-z account for the largest proportion of these pet owners. As a pet parent, ensuring your dog is getting enough exercise is critical to keeping your dog happy, healthy, and out of trouble. While there are existing products and services in the market today such as doggy daycare or at-home products such as dog treadmills, these can be expensive, inconvenient, and require expertise to use. We believe there is an unmet need for consumers looking for affordability and convenience. Similar to mobile dog groomers, we believe there is an opportunity to create a mobile service that brings the exercise experience directly to the consumer. Vans can be converted to accommodate dog treadmills, featuring dog-friendly videos to keep your pet completely engaged.  These vans will be managed by highly-trained staff who will go directly to the consumer’s home and exercise…

Are Smith Soda's marketing claims accurate and truthful?

How do Eaton’s business-to-business marketing efforts differ from those of companies targeting final customers?

What types of unique marketing support helped to sustain Vitaminwater and Bai’s tremendous growth?Suggest a celebrity endorsement with a beverage brand, and tell why that pairing would lead to What are the brand attributes and the reputation of the endorser that would resonate with specific consumer segments?