Chapter 3 Summary and Discussion Questions

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Chapter 3 Summary and Discussion Questions HB 280: Introduction to Event Management Tim Mehlberg January 24, 2024
Chapter Three focuses on Destination Marketing Organizations (DMOs). DMOs is a tourism board that is a not-for-profit organization. They represent specific destinations and look to help long-term economic development for communities through travel and tourism. They coordinate with meeting planners to help organize travel by providing resources and information about the location. They serve as an intermediary between the sponsor and hospitality business by helping with funding and collecting requests for proposals. Due to DMOs being a not-for-profit organization, they get funding through share of hotel occupancy taxes, member dues, and tourism improvement districts. Tourism improvement involves an area that is specifically designated in the community where any incremental increase in property taxes generated is earmarked for a specific purpose. DMOs utilize the local attractions like zoos, sporting venues, parks, shopping, etc. to attract leisure travelers. When working with meeting professionals, DMOs act as a realtor and serve as the official point of contact between convention and meeting planners. They provide promotions and giveaways for professionals. DMOs direct planners to products and services that will accommodate the sponsors’ budget and needs and allow for planning less time-consuming. They will also help meeting professionals at their event by helping with sale processes, site review and inspections, lead processes, information and acting as a liaison with planners and attendees on the destination. With many Destination Marketing Organizations worldwide, the Destination International was created. The DI protects and advances success of destination marketing worldwide. DI has 550 DMOs, 5,700 individuals, 13 countries, and has $2 billion in annual budget. They provide information, resources, certification programs, etc. The DI offer an array of items for DMOs. They offer certified destination management executive which is an advanced
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