SU_MBA5001_W1_Dennis_A

As a marketing consultant, you were retained by Bangladesh Tourism ltd. To design a study investigating how families make vacation decisions. Whom, within the family, would you interview? What kind of questions are you going to ask? Give examples. How would you assess the relative power of each family member in making vacation-related decisions?

The use of management science in "market analysis". List three positive and negative outcomes from this application of management science.

THEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.

SS Ismail Omar, a sole trader, owns a retail outlet in a shopping mall in Bahrain. He sells jewellery that he imports from oversane In 2014 the business was struggling to survive owing to strong competition from other retailers inside the mall. However, one of his main rivals closed down in 2015 and now his business is increasing its sales. A02 a A02 b A01 C A01 d A01 State one non-financial aim of a business. State one way of measuring the success of a business. (1) (1) Explain one way in which a fall in the exchange rate might affect a business. (3) Explain one disadvantage of operating as a sole trader. Ismail read in a newspaper that interest rates in Bahrain were likely to rise in 2017. 66 (3) e Explain one possible effect on a business of an increase in interest rates. (3) In 2017, Ismail was informed that his rent in the shopping mall would double. As a result of the news, Ismail was considering two options: Option 1: Move his shop to a Bahraini side street where rent is very…

Read and Answer the CASE STUDY.  McDonald's Corporation's marketing mix (4Ps) involves various approaches that meet business concerns in different fast food restaurant markets around the world. The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of products, place, promotion, and price (the 4Ps). In this business analysis case, McDonald's has corporate standards that its marketing mix applies globally. For example, the company's corporate standards for productivity are implemented in the management of each company-owned and franchised location. McDonald's also applies some variations in its marketing mix to suit the conditions of local or regional markets. For instance, the company's promotion strategies and tactics focus on print media in countries where such media are most popular and prioritize television in other markets. The specifics of the 4P variables define the various strategies and tactics that McDonald's uses in…

Read and Answer the CASE STUDY.  McDonald's Corporation's marketing mix (4Ps) involves various approaches that meet business concerns in different fast food restaurant markets around the world. The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of products, place, promotion, and price (the 4Ps). In this business analysis case, McDonald's has corporate standards that its marketing mix applies globally. For example, the company's corporate standards for productivity are implemented in the management of each company-owned and franchised location. McDonald's also applies some variations in its marketing mix to suit the conditions of local or regional markets. For instance, the company's promotion strategies and tactics focus on print media in countries where such media are most popular and prioritize television in other markets. The specifics of the 4P variables define the various strategies and tactics that McDonald's uses in…

Read and Answer the CASE STUDY.    McDonald's Corporation's marketing mix (4Ps) involves various approaches that meet business concerns in different fast food restaurant markets around the world. The marketing mix defines the strategies and tactics that a company uses to reach target customers, in terms of products, place, promotion, and price (the 4Ps). In this business analysis case, McDonald's has corporate standards that its marketing mix applies globally. For example, the company's corporate standards for productivity are implemented in the management of each company-owned and franchised location. McDonald's also applies some variations in its marketing mix to suit the conditions of local or regional markets. For instance, the company's promotion strategies and tactics focus on print media in countries where such media are most popular and prioritize television in other markets. The specifics of the 4P variables define the various strategies and tactics that McDonald's uses in…

What are the two main competitive strategies according to Porter? Explain them and their business implications for the marketing mix. (Also refer to the conditions of the business simulation game)

3-17 Describe how Square has evolved based on the forces of the macroenvironment. 3-18 Are factors in the marketing environment not men- tioned in this case affecting Square? Discuss. 3-19 Speculate on Square’s future. What current and future trends may further shape the company?

Model Assumptions and Resultant Outcomes  The AD-AS and AE models you have used have different underlying assumptions. Outline the major underlying difference(s) between the two models. Briefly discuss and illustrate how the how the difference(s) in the model assumptions impact the degree of the potential impact on the economy. Use the AD-AS Model and provide ONE diagram to illustrate the potential difference in outcomes depending on the assumptions made. (Hint - consider the assumptions underlying the AE model - what SRAS curve reflects this?) 200 Word Maximum

Based on the Business environment and components of the PESTEL analysis, answering the following questions. What do you think San Diego County is doing right in attracting new business and what can San Diego County improve upon to increase its competitiveness to attract new business? Note not all factors in the PESTEL model need to be used in the paper. Just select factors that you think are important.   What is a PESTEL Analysis? A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry.  It examines the Political, Economic, Social, Technological, Environmental, and Legal factors in the external environment.  A PESTEL analysis is used to identify threats and weaknesses which are used in a SWOT analysis. Political factors include government policies, leadership, and change; foreign trade policies; internal political issues and trends;…

Identify the various business scenarios in which can be business analytics applie?  What type of decision making will be done in each scenario?

Huawei is avoiding some regions in Africa to become a market for their products because of certain political and technological barriers. It is just too difficult for them to reach this market. Which criteria for market segmentation is illustrated in this case? a. Profitability b. Measurability c. Actionability d. Accessibility

Stakeholders define roles and characteristics of groups or individuals participating in or affected by the business analysis activities. Explain the role of the business analyst in each knowledge area highlighted below in relation to the stakeholders' involvement. Knowledge area Knowledge area definition Business Analysis Planning and Monitoring Elicitation and Collaboration Requirements Life Cycle Management Strategy Analysis Requirements Analysis and Design Definition: Solution Evaluation

Do the following: 1. What is the target market of ascorbic acid vitamin C? 2. SWOT ANALYSIS of ascorbic acid vitamin C

Create a marketing strategy for a service oriented business in the tourism industry in Grenada. The business is a tour business called tropical voyage. You are to do the following: Do a marketing strategy, this section will include: Describe the company’s target market and its characteristics. - demographic characteristics of target customers. - number of potential customers - customer needs, wants and habits. Advertising and promotion: - media used. - media costs. - frequency of usage. - plans for generating publicity. Pricing: - cost structure, fixed , variable. Comparison against competitors prices Distribution strategy: - channels of distribution used.

This will focus on creating a Marketing presence for this new coffee shop located in Philadelphia, PA. This task will evaluate your ability to analyze marketing strategies and provide creative solutions. Create a SWOT analysis focusing on the coffee shop business in relation to the location at 3528 Wharton Street, Philadelphia, PA 19146. Additionally, please identify 3 marketing resources that you believe will be most successful in promoting the coffee shop and explain why. 2. What are the area's demographics, and what are the factors that contribute to the success of startup coffee shops in the Philadelphia, PA area.

I need help with answering the following questions below after reading  Reading: Maryland Health Care Provider Sentenced to 10 years in Federal Prison for Health Care Fraud Resulting in Patient Deaths from the United States Attorny's Office.  Using the Five Whys to conduct a root cause analysis to determine why the Medicare fraud occurred and Timothy Emeigh’s participation in the case.    Writing analysis that identifies and evaluates the root cause for Medicare fraud in this case.  I need help aswering the following questions listed below  Articulate the “Five Whys” for this case and provide an explanation for each.  Speculate how and why Mr. Emeigh participated in the scheme.  Explain what you, as an administrator, might have done to prevent this from happening.  Recommend risk management strategies the organization can utilize to prevent this and similar types of events from occurring in the future.

1.      Below is a list of potential market segments (please see diagram), the task for this activity is to develop a Developing segment profile for a few of the segments. MARKET SEGMENTS Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money. Focus on quality This is a segment of consumers who are  interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time. Rational, value for money The consumers in this market segment are more involved in the purchase decision and look to make decisions on a “best product solution” basis. Attracted to strong brands This market segment is less involved in their purchase decision, and will rely…

1. Consider the expression “timing is everything” in relation to the building of the TOMS brand. Besides the influence of recovering economic conditions and the increased affluence of potential customers, what forces contributed most significantly to TOMS growth and market share? In your answer, consider the following: a. Which cultural/social concepts and/or norms influenced a potential buyer to purchase TOMS products? Detail the impact of your identified concept/norm on TOMS growth. b. Do you think that most businesses can successfully leverage the same cultural/social concepts and/or norms that TOMS did? Be descriptive in your response, and, if appropriate, identify a company/business that has put such principles to work to their advantage. 2.Review the TOMS website (especially the section on "Impact") and access the “Code of Business Practices via the link below. Of the elements of the Code, select three and review them in terms of ethical behavior and corporate social…

9- Huawei is avoiding some regions in Africa to become a market for their products because of certain political and technological barriers. It is just too difficult for them to reach this market. Which criteria for market segmentation is illustrated in this case? a. Profitability b. Measurability c. Accessibility d. Actionability

XYZ Corp, a leading technology company, is introducing a revolutionary new product to the market. The product is expected to disrupt the industry with its innovative features and superior performance. However, the market already has established competitors with loyal customer bases. The company's marketing team has conducted extensive market research and identified three distinct customer segments with varying preferences and willingness to pay: Innovators: These customers are early adopters of new technology and are willing to pay a premium for cutting-edge features. They represent approximately 15% of the total market. Pragmatists: These customers value functionality and reliability over advanced features. They are price-sensitive and typically compare prices before making a purchase decision. They represent approximately 50% of the total market. Conservatives: These customers are risk-averse and prefer well-established brands with a proven track record. They are…

1. When you want to buy the potato chip, what influences your decision? Explain the attributes that are important to you when making a decision to purchase this type of product.

Explain more why of the Lewin Model is more of a better choice?

Companies who want to grow their markets rely on market research to help determine consumer behavior and the most likely new potential marketplaces. Some companies design and conduct their own market research (primary research) while others choose to utilize data from existing market research conducted by other firms (secondary research).  Simulated Business Scenario Vanessa is the owner of a well-known brand of handmade decorative items such as dream catchers and candle holders. The brand, Sirrah, has a reputation for designing and selling high-quality items at premium prices.  Considering current economic conditions and the increasing influx of similar but inferior products from foreign suppliers, Vanessa is interested in expanding Sirrah into new markets. Vanessa knows she needs to research various aspects of new potential marketplaces to determine customer insights and if a new market will tolerate new competition from her Sirrah brand.  She is on a limited budget so, she is faced…

Tom wants to operate his own restaurant. State one reason why Tom might choose to become a restaurant Franchisee instead of operating the restaurant on his own? Please use no more than 2 oullet points for your answer,

Ethical Dilemma When Algorithms Discriminate Promising companies the ability to get to know their customers and maximize the benefit gained from each one, CRM systems could be called a marketer's dream. CRM software allows companies to look closely at customer behavior, drilling down to smaller and smaller market segments. Once so segmented, customers can be targeted with specific promotions. For the company, this process reaps the greatest returns from marketing efforts because only those customers are targeted who are likely to respond to the marketing campaign. From a customer's perspective, CRM systems seem like a great idea. You finally stop receiving advertisements for things that don't interest you. But what if a company uses its CRM software in a more discriminating way? Where do companies draw the line between using CRM data to offer certain clients customized deals and unethically discriminating against other customers? For example, lenders, which often segment their…

Somet Health Insurance Company wants to sell a health insurance product for $700 permonth. There is no requirement for healthy people to have insurance coverage. Thecompany conducts a survey to see how different populations respond to the proposed cost.People with no illnesses and disabilities, generally the young and healthy, respond that theydo not spend $700 on healthcare in an entire year, and most feel they would not waste somuch money on premiums when the chance of needing surgery or expensive healthcaretreatments is so small. However, older, sicker people think that $700 per month is a greatdeal, as most of them spend far in excess of this amount on healthcare. It seems like agreat deal for them.    What will happen to the costs of the health insurance if only the older, sicker peopleenroll?