Unit 3 Case Study 3M
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Park University
MBA 522: Organizational Behavior and Leadership
Unit 3: Case Study 10.1: Open Communication at 3M
Dr. Greg Moore
In 2006, 3M experienced a decline in both innovation and efficiency. Recognizing the necessity for action, the CEO and leadership team devised a strategic plan. Communication was noted as an area requiring improvement. Talent VP Sandra Tokach identified two key aspects of communication: promoting collaboration and instructing leaders on effective supervision and personnel development (Neck et al., 2019, p. 298). Effective communication is crucial in fostering customer interactions, facilitating product
development, and establishing strong company relationships, as employees directly interact with various stakeholders (Richards, 2019). 3M's success may largely be attributed to enhanced communication, which ultimately catapulted the company to a position of leadership in innovation. Open communication in an organization promotes trust and establishes a relationship
between the organization and its personnel. The effectiveness of communication between top and
middle management and employees directly correlates with the level of success an organization will achieve. The instance of 3M serves as a prime example of the significant impact that effective communication, encompassing several factors such as compensation, can have on an organization. 3M's current annual revenues exceed $30 billion, with a workforce of 88,000 individuals. The company manufactures a wide range of over 55,000 distinct products (Neck et al., 2019, P298). If the issue of 3Ms culture had not been addressed in 2006 and if communication had not been given high priority, the company's success may have been compromised.
3M utilizes electronic communication through several means. One of the tools is InnovationLive, which is used for brainstorming. According to an article from Tallyfy, brainstorming tools facilitate the collection and organization of an individual's thoughts. "Certain
platforms facilitate team voting and commenting on the gathered ideas, thereby streamlining the
process of determining the priority of subsequent actions" (Tallyfy, 2021). This application facilitates seamless cross-departmental brainstorming, even when individuals are located in different buildings or geographical locations. The ability to engage in collaboration with geographically dispersed teams can offer organizations like 3M a greater abundance of unique ideas. 3M also use electronic communication methods such as blogs, wikis, and an internal social networking site. A wiki is a web-based platform that enables employees to interact and generate content, resources, and educational presentations, similar to online brainstorming tools. Social networking platforms facilitate the connection and acknowledgment of employees' development and achievements throughout the organization. Electronic communication offers both benefits and drawbacks. The primary advantage is the ability to access a vast audience of individuals. However, there are significant financial drawbacks associated with these disadvantages. For example, ransomware, a type of malicious software, can render electronic devices completely inoperable. It can be sent through many means such as malicious links, file attachments, or drive-by downloads. Misinterpretation can also occur in electronic communication.
According to the information provided in the case study, it can be determined that 3M employs all three modes of communication. The initiation of communication changes occurred under the leadership of George W. Buckley and the executive team of 3M. Buckley and the management team establish a corporate strategy aimed at enhancing employee engagement and fostering creativity, so inspiring higher standards in managers to capture a larger market share; this was downward communication. This form of communication occurs when information is
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Warrick, D.D. (2017) What leaders need to know about organizational culture. Kelly School of Business.
Frost, A., & Purdy, L., Introductory note on managing people in organizations. Ivey Publishing, (Read pp 17-20, Power)
Krattenmaker, T. (2000) What’s your company’s culture? Harvard Management Communication Letter.
Birkinshaw, J., & Gibson, C. B. (2004). Building an ambidextrous organization. Advanced Institute of Management Research Paper, (003).
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- Sustaining or institutionalizing change after implementation can be challenging for organizations and, in some cases, more complex than implementing the change itself (Palmer et al., 2022). The primary challenge centers around the need for those impacted by the change to adopt new behaviors and embrace a growth mindset. Therefore, leaders must communicate and reinforce the importance of these critical areas throughout the change process. How comfortable are you with accepting unanticipated organizational changes? How might leaders support employees in adopting new behaviors aligned with organizational change efforts? Share an example where embracing a growth mindset helped you adapt to an organizational change.arrow_forwardThe six images of change management—director, navigator, caretaker, coach, interpreter, and nurturer—can shape the lenses through which change leaders perceive and approach the change process. Consider and respond to the following questions: Which image of change management resonates with you the most? Why? What impact might the six images of change management have on organizational communication during the change process? In what situations might a change leader be more effective using a combination of images instead of one? example?arrow_forwardUse of Self is an OD concept designed to bring your whole self to the process of working with organizational change. The practice is designed to create greater self-awareness, recognize blind spots that may hinder effectiveness and allow intuition and perspectives to surface to guide and lead change. This concept, while personal in nature, is an essential component of organizational development and leadership development work. McKnight (2022) shares her experience of working in OD and being told that everything she needs to know is inside, her internal wisdom. Long (2020) believes combining self-awareness with mindfulness increases the effectiveness of use of self in OD work. Similarly, Moore Griffin (2021) offers a deeper purpose for heightened self-awareness and practical ways to develop use of self as life-long learning. After reading the articles and watching the video, respond to the following questions: What patterns of thought emerged from three different authors in…arrow_forward
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