INT 220 Business Brief Template-Violet Bass
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Southern New Hampshire University *
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Apr 3, 2024
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INT 220 Business Brief Template Course Project
Section One: Drivers for Global Entry
Country Selection
China
Purpose of Global Expansion
Expanding globally helps local business grow by reaching more customers worldwide. This brings advantages like selling more products, making more money, and reducing risks. When companies go global, they can save money by making things in bigger amounts, hire skilled people from different places, and even team up with other businesses. It also lets them learn new things and use the latest technologies. Being known internationally makes a business stronger and more competitive. While its exciting, companies need to be careful, do research and
plan well to succeed in new markets. Business Impacts of Global Business
Expanding globally affects many parts of a business. In planning, companies need to think about different countries. Marketing changes to suit diverse customers. Supply chains get more complex, managing how things are made and delivered worldwide. Hiring and working with people from various cultures becomes important in human resources. It’s like playing a bigger game, where every move affects how well the business does. Adopting and planning carefully helps business thrive in the global market.
Societal Impacts of Global Business
Global business expansion changes society in many ways. It mixes cultures as people from different places interact. Transportation improves goods to move globally. Jobs are increasing in various regions. Infrastructure like road and building develops in growing markets. However, it also affects the environment, sometimes harming it. So, while global business brings
benefits, it is important to manage it wisely for positive impact on culture and employment,
Cultural Considerations for Global Business
Before going to new countries, businesses must study their cultures. This is crucial for success. Different cultures have unique customs and ways of doing things. Understanding these helps companies make products and messages that people in those places will like. It’s like speaking the same language. Businesses need to know about local tradition, beliefs, religions, and how people buy things. This knowledge guides them in making smart decisions when expanding globally, creating products that fit each culture.
Section Two: Market Profile
Cultural Profile
Category
United States
China Commonly Spoken Languages
English
Mandarin Commonly Practiced Religions
Christianity
52.2% of Unaffiliated persons
Power Distance Index (PDI)
40
80
Individualism Versus
Collectivism (IDV)
Highly Individualistic More Collectivism, but individualism is growing Motivation Towards
Achievement and Success
(MAS)
Moderately masculine, valuing achievement and competitiveness Masculine, but balanced with feminine values. Uncertainty Avoidance Index
(UAI)
Low uncertainty avoidance, embracing change and risk Moderate uncertainty, with a preference for rules and regulations
Long-Term Orientation Versus
Short-Term Normative
Orientation (LTO)
Short-term normative orientation Long-term orientation Indulgence Versus Restraint
(IVR)
Tends towards indulgence, emphasizing personal enjoyment and fulfilling desires. More restrained Political and Economic Profile
Category
United States
China Political System
Federal Republic with a Presidential system
Single-party socialist republic Current Leaders
Joe Biden
Xi Jinping
Economic Classification
Highly developed mixed economy Developing, socialist market Economic Blocs Impacting
Trade
North American Free Trade Agreement (NAFTA), (United States-Mexico-Canada Agreement (USMCA), Trans-
Pacific partnership (TPP), Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), World Trade Organization (WTO)
Shanghai Cooperation Organization (SCO), Reginal Comprehensive Economic Partnership(RCEP), Belt and Road Initiative(BRI)
Gross Domestic Product
26.95 trillion in 2023
$17.52 trillion in 2023
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