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Jan 9, 2024
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Operational Plan
Operational planning is an outline of goals and objectives that a company
creates in order to reach those goals. It contains an elaborate document
containing responsibilities that the team members need to follow to
understand and achieve those goals (Towbin et.al. 2018). The key elements
of an operational plan that the organization crafts include a clearly defined
vision or goal of the organization. This is followed by breaking up the smaller
goals and assigning team members, budget and resources to be used to
implement the plan. After the plan is successfully implemented, regular
reports have to be collected to monitor how the plan is working. Finally, the
plan is refined if necessary to attain the desired goals. In this paper, an
operational plan will be developed focusing on sales in the food and
beverage industry which will include a contingency plan for disruptions as
well.
Goal
Target
Strategy
Tactics
Due date
The first goal of the
industry will be to increase The target for the sales of packaged foods that include Demand and supply trends of the previous
years will be obtained and Advertisemen
t through social media platforms will increase The due date for achieving the set goals is by
the sales of packaged foods. The
increase in
sales of beverages
including soft drinks
and energy drinks is another goal that will be achieved.
instant noodles and chips is an increase in sales by 15 percent than the last year.
The sales target for beverages including soft
drinks and energy drinks will be
an increase by 10 percent than the last year.
The target audience will include teenagers, the target will be set. Sales promotion, advertising, and merchandising
will be used to attract customers. Sales promotion will aid in the increase of sales by stimulating consumption and purchasing of goods (Familmaleki Aghighi and sales. The target customers can scroll through those
platforms and get instant information about new launches and discounts (Fadhilah 2020). Sales promotion tactics include
food coupons,
discounts, and
offers, for instance, buy 2 get one free.
the end of
December
2022.
college students and working professionals
.
Hamidi 2015).
Every business requires formulating a contingency plan along with an
operational plan for different work operations in an industry. Catastrophic
disruptions can be dealt with if the industry has a contingency plan
formulated before the operational plan is implemented (Obrenovic 2020).
The food and beverage industry is dynamic in nature and disruptions often
occur in the supply chain of the industry. External Environmental Factors like
pandemics can also lead to disruptions in sales (Chowdhury et.al 2020). The
contingency plan is prepared and provided in the table below.
Risk
Probability
Preparation
Response
Reduction in sales due to pandemics. Due to the Covid-19 pandemic, There is a high probability of sales plunging due to the health The sales of packaged goods can be shifted online. Websites can be created The website will be available for operation as soon as health restrictions are
health restrictions have
been imposed. The consumers cannot physically shop for groceries and foods items which might bring down the sales.
restrictions. Consumers will refrain from physically visiting the stores in fear of contracting the virus.
beforehand to cater to the consumers through online delivery. Collaboration with efficient delivery partners
can be undertaken to deliver perishable goods
that can be delivered within a short span of time.
strictly imposed.
Delivery partners will be contacted as soon as the websites are ready to operate.
The goals for the organization will be articulated. Most of the sales
goals involve revenue maximization. Another goal may be to increase
sales volume and cater to more consumers and target a wider area.
The most important of the goals will be selected and focused on.
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