Assignment Week 3
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Assignment Week 3
Thomas C. DePew
American Military University
BUSN320: Principles of E-Business
Dr. Charles Beverley
23 July 2023
2
Assignment Week 3
When it comes to similarities and differences between E-Business and your traditional brick and mortar type business there are several. The biggest commonality they
share is that they are in business to sell their product and to turn a profit from that product. There must be some sort of goal or goals established and a method in order to obtain that goal or goals.
The differences, however, are more expansive than the similarities. Differences are the reason why a business is going to choose a certain model whether that be E-Business or Brick and Mortar store front. Your traditional business starts off so the customer can physically see, touch, and or smell the product that is being sold. With an E-business model
customers are viewing a picture and a description of the product. The goals between the two business model types also do vary in many ways. The E-Business route do not interact with their customers in person all forms of business are conducted either via phone, internet, or email. Your traditional store front physically has employees there to meet with the customer and to conduct the transaction from start to finish in person versus online. A main goal of E-business is to reach out the masses in any way possible. Store front
business is held to just their immediate geographic location. Your traditional store front business may be able to gain customers from outside their local area but only via word of mouth whereas in the E-business community so many more customers can be reached via the internet whether again via word of mouth or through various ads posted all over the internet. There is no stopping the internet’s ability to expand, and it reaches across the globe. The bonus feature of E-business is there is no set business hours like your traditional
store front. Your E-business is open 24 hours a day 7 days a week.
3
Time in business also plays a big difference factor in traditional business versus E-
Business. Your typical store front has been around for as long as people have existed with trading goods for other goods. E-business has only started to gain traction within the last 20 years or so. When it comes to the traditional store front more people are more likely to flock to the store front who has been in business for the last 20 or so years who is tried and trusted versus a website that has only been around for 5 minutes.
Now when it comes to the business models between brick and mortar and E-
business they too have similarities and differences. There are two different business models the stack method also known as the linear method and the wheel method (Grefen, 2015)
. The stack method better suits the traditional brick and mortar business whereas the wheel method better suits the e-business side. The reason the wheel method is better suited for E-
business is because the wheel is ever changing which goes hand in hand with E-Business and the ever-changing fields of the internet. Both business models can utilize the BOAT method. There are some aspects of the BOAT model that do take precedents in each aspect. In traditional store fronts the business
and organization parts of the BOAT model take precedent over architecture and technology however, they are not detrimental to the business success. When it comes to E-
Business all aspects of the BOAT model need to be working in order for the business to succeed. Without input from each aspect of the BOAT method the business will surely fail within hours of starting up. The business aspect of the model creates the goal of the e-
business, and the organizational criteria starts the framework to gain that goal. Without the architecture showing how the automated systems support said organization. Technology aspect describes the ingredients that are used to build the system for the
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Restaurant name: Nourish
Type of service: fast/casual with some indoor dining space; patrons order at a counter and seat themselves or takeout
Food: Customizable grain/veggie bowls-think a combo of Chipotle and a salad bar-you can make up specific menu items
Clientele: People near a university in an urban area-college students, working professionals
You can market a new special, opening day, general restaurant dining, a new menu, etc. Some examples of past student work (not for Nourish) are attached below.
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Recommended textbooks for you
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