COM565 4.3 Final Project Milestone Two BLOG GROUP 1
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Heard 1
4-3
Final Project Milestone Two: Blog Group 1
Danielle A. Heard
Southern New Hampshire University
COM 565 Communication with Media Tech
Professor Anthony Knopps
September 18, 2022
Heard 2
My Blog Account:
Technology, Media and Culture Analysis:
https://danielleaheard.blogspot.com/
Blog Entries
Technology Has Introduced a New Communication Avenue
Technology has transformed how communicators work by disrupting and enhancing the
process of sharing personal and mass messages. Specifically, information technology via the web
has produced a paradigm shift regarding communicators' choices (Bordi et al. 29
). The public
internet was unreleased in the 1990s despite the original web being three decades older. Before
the internet, most people relied on newspapers, magazines, and television to access information.
The introduction of the World Wide Web changed information consumption habits. More people
started to opt for websites and emails as the primary means for receiving data. Communicators
used websites and blogs to disseminate their messages.
RSS
(straightforward syndication) was
the primary alert system for prompting users to check out new updates from their favorite
creators.
In the early 21
st
century, Web 2.0 was introduced, further disrupting the means of
communication. It allowed large corporations to set up website networks on the internet such that
communicators no longer needed personal websites, email subscriptions, or RSS. Instead, they
could easily create accounts and pages on social media sites such as Facebook, Instagram, or
Twitter. This change ushered in the era of
social media tech companies
. In addition, the web has
influenced communicators' training needs by placing heavy emphasis on one's ability to use
technological tools such as computers, smartphones, webcams, video, and sound-editing devices.
Heard 3
Technology Makes Professional Communication More Efficient
Technology has produced a disruptive force by altering how individuals communicate at
the professional level. Mainly, it has made communicators' work more accessible than ever
(Subramanian 1
). Managers are considered critical communicators in most workplaces.
Traditionally, they relied on analog methods such as face-to-face meetings, memos, and
brochures to share essential news with their workers. The earliest technological disruptions
included
SMS and phone calls
in the late 20th century. This phase did not last long and has
quickly been replaced by internet-based tools such as social media, instant messaging, cloud-
based platforms, and video chat. Overall, these tools all rely on the internet, which has become
affordable worldwide.
Workplace communications have shifted to private Facebook pages. As a result, the
communicators do not have to worry about setting up the infrastructure or paying to share new
with the workers. Similarly, the employees do not have to manually refresh the pages to access
the latest news as the platforms have tight integration with notification management systems
such as Firebase. Managers seeking even more private communication platforms use
instant
messaging
apps such as WhatsApp and Telegram. Like social media networks, these tools let
users create private groups. Their key advantage is that they are not forked from existing desktop
websites, making them more secure. However, the ease of communication technology means that
managers and employees must be tech savvy to use the new platforms.
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Heard 4
Technology Has Increased Communication Speed
Communication speed is the most remarkable change introduced by adopting superior
technological tools such as the internet and smartphones. Analog communication based on print
media only relied on technology to produce
physical media
, including newspapers and
magazines. The earliest adaptations of digital communication, such as television and radio, were
one-sided since the audience lacked a direct way to provide feedback to the communicator. The
first authentic digital tools were introduced in the late 20th century as SMS and emails became
popular. These tools marked the transition from one-sided and slower communication to instant
messaging.
Using instant messaging and social media is an iterative development over the tools
introduced in the late 20th century. Today, communicators achieve faster and more complete
communication using tools such as WhatsApp and Signal. In addition, modern technology has
introduced live conferencing such that communicators can relay and receive the visual feed
(Bordi et al. 29
). The shift from
web 1.0 to web 2.0
has introduced unrivaled speeds and made
modern tools incredibly easier to use. The transition has transformed communicators' training
needs, so they no longer need to concern themselves with the technical details of the
communication process. Instead, they can focus on delivering content while tech giants in
Silicon Valley handle the infrastructure.
Heard 5
Works Cited
Bordi, Laura, et al. "Communication in the digital work environment: implications for wellbeing
at work."
Advance Research in Electrical & Electronics Engineering,
vol. 8, no. 3,
2018,
pp. 29-48.
Subramanian,
Kalpathy. “Technology and transformation in communication.
”
Journal of
Advance Research in Electrical & Electronics Engineering,
vol. 5, no. 8, 2018, pp. 1-13.