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Fashionista Case Study
Question 1: Explain the difference between ‘internal’ and ‘external’ growth.
Internal growth is attempts made by the company or business internally to improve such as develop a new product, increase strategies to expand, or look at the ways to reach an international audience. On the contrary, external growth is the establishment of relationships by outsourcing with third parties and other businesses such as mergers, acquisitions, strategic alliances, joint ventures, and franchising. They are very different from one another because they each focus on ways to expand the business by using different means and strategies. Internal growth is also generally in a specific area like production of products as well as expanding internally. An example of external growth could be two companies merging in order to expand because they don’t have the confidence to achieve their goals individually.
(3)
I would need to give an example for internal growth that relates to the case study. Next time I would have related my external growth example to the ase study as well and wouldn't have written as much about the similarities between them because that was not part of the mark scheme.
Question 2: Explain three different types of economies of scale.
Three examples of economies of scale are internal, external, and technological. Internal economies of scale is when the price to produce a product decreases in line with the business expanding. This is when a company begins to expand to a larger scale and can therefore create more of their products for a higher price but they can sell for lower prices since they create in bulk.Technological economies of scale is when the investments into newer and improved technologies repay themselves by improving ad developing the company’s efficiency and price of production. External economies of scale are the external factors that affect the industry and economical benefits. An example would be the government increasing tariffs on foreign trade where your materials might be coming from which would affect the cost of production, time, as well as the cost of the product to compensate.
(3) In order to achieve higher, I needed to write an example related to the case study which I didn’t directly connect. I did define and write a description for each quite well but I should have gone into greater depth for the Technological economy of scale.
Question 3: Evaluate the use of a joint venture or a merger as a growth strategy by Fashionista®, providing clear advantages and disadvantages of each.
Fashionista is planning a joint venture or merger with a clothing retailer such as Max. There are many advantages to this growth strategy such as the ability to enter new markets and increase the
distribution capacity of the company. In addition, the companies will both share the risks and costs of building and expanding which means there is more incentive to do well. This will also allow Fashionista and Max to compete with the bigger and more powerful companies that are currently dominating the market and this is similar to the merger of Sprint and T-Mobile which allowed them to have the best nationwide 5G and compete with the top cellular providers in At&T and Verizon. There are a few disadvantages to this growth strategy such as there could be clashes between the leadership and management of the company as well as the different cultures could collide and cause conflict. The partners are also required to meet expectations of one another and contribute equally as they are a team. Finally, the goals, ambitions, and roles of the businesses isn’t always stated right away which could cause problems and turmoil between the companies. Overall, it would be a very effective way to achieve the goals of Fashionista and help
them expand and bring in greater profits as well as compete with bigger companies and competitors. (3)
I did not distinguish between a joint venture or a merger and didn’t give a definition for either. I also combined them into one and gave advantages and disadvantages for both. Finally I did give a mere conclusion but it was not well backed or analysed and was very sufficient. I should have also listed the points instead of writing them into sentences.
Question 4: Evaluate the impact on the host countries of Vietnam and Bangladesh of multinational companies such as Fashionista® opening and operating factories there.
Multinational companies such as Fashionista would positively affect their GDP’s by increasing their spending into the factories and by creating more job opportunities for workers and managers. The multinational companies have significant benefits to the countries workers because they can offer better salaries and can offer opportunities to workers with high skills as well as labourers. The MNC’s also affect the local businesses because they have to compete with
the wages which are generally higher and greater than what could be offered. As more factories are opened the environmental impacts are more drastic such as the amount of pollution that is released into the environment and this can affect wildlife as well as locals. MNC’s are also known for trying to find the cheapest ways to spend on producing goods which come with a cost regarding the safety of the factory workers and the environmental impacts. Worker exploitation commonly occurs by these companies and is a very big issue to this day. Overall there are a few benefits that the MNC’s could have on the host countries but the negative elements outweigh the positives.
(3)
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QUESTION 3
3.a) What are Multinational Companies (MNCs) and why it is said that they hold ‘best practices’ and ‘state of the art’ technological and organisational knowledge?
3.b) Let’s assume that you are the manager of a local company in your own country aiming at supplying goods and services to MNCs. What strategies would you introduce in order to maximise the benefits of partnering with MNC subsidiaries? Please explain fully.
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