Eco7 Performa Evaluation sheet

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School

University of Miami *

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660

Subject

Economics

Date

Apr 3, 2024

Type

xlsx

Pages

12

Uploaded by MasterPigeonPerson384

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DIFM channel share Exhibit 1 2000 2002 2004 2006 2008 2010 2012 Fast lube 36% 37% 36% 36% 34% 33% 32% Oil change-plus 10% 10% 11% 11% 12% 12% 12% Car dealer 25% 25% 26% 26% 28% 29% 29% Mass merchandisers and club 6% 6% 6% 7% 8% 9% 10% Repair shop 11% 10% 10% 9% 9% 9% 9% Other 12% 12% 11% 11% 9% 8% 8% Source: Adapted from multiple sources, including Valvoline, Desrosiers, Aftermarket.org, Packaged Facts, Frost & Sullivan, NPD, Kline
Brand and private label share Exhibit 2 2000 2002 2004 2006 2008 2010 2012 Private label sales 18% 20% 24% 27% 29% 31% 32% Branded sales 82% 80% 76% 73% 71% 69% 68% Brand share Baud 16% 18% 19% 20% 22% 23% 23% Motoline 13% 13% 14% 14% 15% 15% 15% Avellin 14% 13% 14% 13% 12% 11% 11% Texoil 9% 8% 8% 9% 10% 9% 9% Kemia 7% 7% 6% 8% 8% 8% 8% Sevoline 5% 6% 6% 7% 7% 7% 8% Others 36% 35% 33% 29% 26% 27% 26% Sources: Adapted from Petroleum Trends International, National Oil & Lube News
Intent to Buy Exhibit 3 Overall DIY % of PCMO customers 25% 45% 30% Baud 16% 25% 9% 18% Motoline 15% 15% 12% 19% Avellin 15% 16% 17% 10% Other brands 13% 11% 13% 16% Undecided 41% 33% 49% 37% DIFM, Price-focused DIFM, Quality-focused
DIFM Margins Exhibit 4 What is your interest in a "green" motor oil? Very interested 13% Interested 28% Unsure 25% Not interested 34% Definitely 17% Very likely 28% Unsure 21% Unlikely to purchase 34% Personal sources, e.g. friends or family 8% Public sources, e.g. online consumer reviews 18% Analysis or scientific study conducted by neutral party 7% Professional service provider 67% DIY consumer Assuming similar quality and performance, how likely are you to purchase a "green" motor oil if it is…? Same price as current PCMO What information source will be most influential in your decision to purchase "green" motor oil?
DIFM consumer 23% 32% 15% 30% 50% more 100% more 10% 4% 21% 10% 28% 35% 41% 51%
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