Chapter 13 Review Questions

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Jan 9, 2024

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Media Economics Today 1. What questions and debates emerge as a result of the complex nature of media industries? a. -Most media organizations are private, for profit companies with a responsibility to maximize revenue and serve their shareholders, their fate should be left to the free market and their success measured in terms of efficiency and profitability b. -Others believe that because the products these media organizations make and sell are central to our culture, they have a greater responsibility to society than simply maximizing their own bottom line. They argue people want their culture to do certain things like enforcing their values so critics have raised concerns about enormous media conglomerates whose size and power might work against the public good by insulating corporations form public pressure and competition 2. How are the three basic structures of mass media organizations—monopoly, oligopoly, and limited competition—different from one another? a. Monopoly = One company dominates b. Oligopoly = A few firms dominate c. Limited competition = Many producers and sellers but only a few products like radio How We Got Here: The Rise of Global Conglomerates 3. What role have regulatory changes, globalization, and the Internet played in the rise of conglomerates in the information economy? a. Shifting regulations, globalization, and the Internet 4. While media conglomerates often fight hard to avoid government regulation, under what circumstances do they support increased regulation? a. Antitrust laws remained in place, they were applied infrequently and university, especially in media industries. Business Trends in Today’s Media Industries 5. What are the three main ways media companies generate revenue from media products? a. -Companies generate revenue when consumers buy a book, video game, movie ticket, newspaper, or magazine-whether directly from them or through a retailer.this monetary transaction used to involve physical products bought a t brick-and-mortar stores or by mail; now we often buy media products as digital files using a device media companies provide b. -Companies can make money by offering access to products via a subscription-a strategy used by the first newspapers and magazines
c. -Media companies can generate revenue through advertisements that support their products, such as those included on tv and radio shows, in newspapers and most magazines, and on many websites 6. What factors have helped fuel specialization in media markets, and what has the impact of this specialization been? a. The dynamics of market specialization have helped open doors for more diverse producers and representations- ex) when you make a pinterest board you say what your interests are so you get those things on feed. 7. What is the difference between vertical and horizontal integration, and what benefits does each offer media companies? a. Horizontal = The strategy in which a corporation owns companies involved in a wide array of media businesses. b. Vertical = A single company owns everything it needs to produce, distribute, and sell a certain product 8. Using Disney as an example, what role does syn ergy play in media mergers? a. Frozen was made and was promoted on abc broadcast along with it the frozen soundtrack then also abc once upon of time which would feature frozen characters. There were frozen themed vacations, merchandise, and rides that eventually led to a frozen sequel this was all used to keep interest and promote other aspects of the disney company Social and Political Issues in Media Economics 9. How have corporations defended conglomeration? What questions do their efforts raise? a. Antitrust laws are meant to ensure fair competition and regulations are meant to promote diverse owners and political perspectives but these laws are unevenly applied along with an abundance of products in our vast media environment b. Critics fear that this represents a dangerous antidemocratic tendency in which a handful of media moguls wield a disproportionate amount of economic control and political influence. Also there is concerns that diversity ownership is low 10. What employment trends have emerged in the information economy and media industries? a. -The number of workers who belong to labor unions had declined b. -Declined worker protections where inequality between the richest few and everyone else has been growing c. -Rate of executive compensation and the growing gulf between what executives earn and the typical pay of workers in corresponding industries rose d. -To earn a living many people had to work 2 or 3 jobs just to make standard pay 11. What is the difference between consumer choice and consumer control? How does each play out in everyday life? a. Consumer choice: options among a range of media products
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