Chapter 13 Review Questions
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Media Economics Today
1.
What questions and debates emerge as a result of the complex nature of media
industries?
a.
-Most media organizations are private, for profit companies with a responsibility
to maximize revenue and serve their shareholders, their fate should be left to the
free market and their success measured in terms of efficiency and profitability
b.
-Others believe that because the products these media organizations make and
sell are central to our culture, they have a greater responsibility to society than
simply maximizing their own bottom line. They argue people want their culture to
do certain things like enforcing their values so critics have raised concerns about
enormous media conglomerates whose size and power might work against the
public good by insulating corporations form public pressure and competition
2.
How are the three basic structures of mass media organizations—monopoly,
oligopoly, and limited competition—different from one another?
a.
Monopoly = One company dominates
b.
Oligopoly = A few firms dominate
c.
Limited competition = Many producers and sellers but only a few products like
radio
How We Got Here: The Rise of Global Conglomerates
3.
What role have regulatory changes, globalization, and the Internet played in the rise
of conglomerates in the information economy?
a.
Shifting regulations, globalization, and the Internet
4.
While media conglomerates often fight hard to avoid government regulation, under
what circumstances do they support increased regulation?
a.
Antitrust laws remained in place, they were applied infrequently and university,
especially in media industries.
Business Trends in Today’s Media Industries
5.
What are the three main ways media companies generate revenue from media
products?
a.
-Companies generate revenue when consumers buy a book, video game, movie
ticket, newspaper, or magazine-whether directly from them or through a
retailer.this monetary transaction used to involve physical products bought a t
brick-and-mortar stores or by mail; now we often buy media products as digital
files using a device media companies provide
b.
-Companies can make money by offering access to products via a subscription-a
strategy used by the first newspapers and magazines
c.
-Media companies can generate revenue through advertisements that support
their products, such as those included on tv and radio shows, in newspapers and
most magazines, and on many websites
6.
What factors have helped fuel specialization in media markets, and what has the
impact of this specialization been?
a.
The dynamics of market specialization have helped open doors for more diverse
producers and representations- ex) when you make a pinterest board you say
what your interests are so you get those things on feed.
7.
What is the difference between vertical and horizontal integration, and what benefits
does each offer media companies?
a.
Horizontal = The strategy in which a corporation owns companies involved in a
wide array of media businesses.
b.
Vertical = A single company owns everything it needs to produce, distribute, and
sell a certain product
8.
Using Disney as an example, what role does syn
ergy play in media mergers?
a.
Frozen was made and was promoted on abc broadcast along with it the frozen
soundtrack then also abc once upon of time which would feature frozen
characters. There were frozen themed vacations, merchandise, and rides that
eventually led to a frozen sequel this was all used to keep interest and promote
other aspects of the disney company
Social and Political Issues in Media Economics
9.
How have corporations defended conglomeration? What questions do their efforts
raise?
a.
Antitrust laws are meant to ensure fair competition and regulations are meant to
promote diverse owners and political perspectives but these laws are unevenly
applied along with an abundance of products in our vast media environment
b.
Critics fear that this represents a dangerous antidemocratic tendency in which a
handful of media moguls wield a disproportionate amount of economic control
and political influence. Also there is concerns that diversity ownership is low
10. What employment trends have emerged in the information economy and media
industries?
a.
-The number of workers who belong to labor unions had declined
b.
-Declined worker protections where inequality between the richest few and
everyone else has been growing
c.
-Rate of executive compensation and the growing gulf between what executives
earn and the typical pay of workers in corresponding industries rose
d.
-To earn a living many people had to work 2 or 3 jobs just to make standard pay
11. What is the difference between consumer choice and consumer control? How does
each play out in everyday life?
a.
Consumer choice: options among a range of media products
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Related Questions
11. A key to business success is to decide in advance how to respond to the issues that
underlie all questions of ethics and
A) personnel complaints
B) compensatory damages.
C) governmental support
D) social responsibility
12. Which of the following does NOT fall into the degrees of competition continuum?
A) Perfect competition
B) Monopolistic competition.
C) Competitive advantage
D) Oligopoly
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4
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(5) The largest cattle rancher in a given region will be unable to have a ________ when sufficient numbers of smaller cattle ranchers provide sources of competition.
Select one:
a. monopolistic competitive advantage
b. oligopoly
c. monopoly
(6) If an individual was studying the economic policies designed to stimulate the country’s economy out of a recession they would be a
Select one:
a. microeconomist.
b. macroeconomist.
c. business manager.
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1.Microsoft is one of the leading software companies. Prior to 2000, Microsoft’s share of the market for personal computer operating systems stood above 80 per cent. However, since the twenty-first century Microsoft’s market share has steadily declined to 40 per cent. This is due to the rise in competing software producers such as Apple macOS (10%), Google's Android OS (35%), Linux Operating System (35%), and Apple iOS (5%). The market share of each company is provided in parentheses. Google and Linux have decided that it would be in their best interest to work together to serve the market. This is not common knowledge to the person’s outside of the companies.
i. Draw how equilibrium price and quantity are determined in this industry. Hi does this refer to the monopoly market structure diagrams?
2. Allsmart’s demand curve is given by Q=10-P for its dishwashers. The marginal and average cost is $3 per dishwasher produced. Complete the following table. Photo below concerns…
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1. Do you believe that Netflix will become or is already a monopoly? What are some of the monopoly traits that would make you believe it will soon be or is already a monopoly?
2. In a competitive business environment, firms are said to be break-even in the long run. What does this exactly mean, why does it happen? Does this long-run break-even outcome apply to all market structures, and why?
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2. Consider the iPad, which was introduced by Apple in 2010, and answer the following questions:
a. what type of market structure did this initially represent when it was first released? What
implications do you think this had in terms of its initial profitability?
b. Over the past five years or so, do you think this market has changed in any way? Describe
the evolution of this market, and justify your answer by employing theories you have learnt
in this unit.
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5. The role of brand names and advertising
Which of the following statements about brand names is true?
Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and
services that are no different from generic versions.
Brand names give the seller an incentive to provide consistently high-quality products and services in order to
protect the reputation of the brand.
It is always rational to prefer brand names over generic substitutes.
Read the following example and determine whether it illustrates a common critique or defense of advertising.
Paolo sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends.
Although he doesn't particularly need new clothes, the commercial prompts him to buy a Brand X t-shirt.
This illustrates a common
of advertising.
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Question 1:
_____ help to organize a field of study, identify key concepts, understand patterns and trends, and clarify research assumptions.
A
Ideas
B
Philosophies
C
Theories
Question 2:
What are the key theoretical traditions? Select all that apply;
A
Theoretical/Classical
B
Applied
C
Modern
D
Critical
E
Abstract
Question 3:
In most developed countries, media markets are dominated by which two types of market structures?
A
Perfect competition
B
Monopolistic competition
C
Oligopoly
D
Monopoly
Question 4:
According to Albarran, the whole notion of defining a market structure has become _____ complicated owing to _____ consolidation across the media industries and technological convergence throughout the media economy.
A
Increasingly, Slow
B
Increasingly, Rapid
C
Decreasingly, Slow
D
Decreasingly, Rapid
Question 5:
We must draw on an existing body of knowledge in order to develop new theoretical approaches to studying the many complexities of the new media…
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5. The role of brand names and advertising
Which of the following statements about expenditures on advertising is true?
When a firm spends a large amount of money on advertising, advertising can be construed as a signal of quality.
If a firm knows its product is of low quality, it will be willing to spend large amounts of money on advertising.
When a firm spends a small amount of money on advertising, this signals that the quality of the good is high.
Read the following example and determine whether it illustrates a common critique or defense of advertising.
Raphael sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends.
Although he doesn't particularly need new clothes, the commercial prompts him to buy a Brand X t-shirt.
This illustrates a common
of advertising.
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5. Whole Foods appeals to the organic eater
a. reference group
b. opinion leader
c. variable
d. market segment
of grocery customers.
True/False
1. Organic produce has a high perceived value to Whole Foods
customers. True
False
2. Vegetarians are a subculture of Whole Foods customers.
True
False
3. Lifestyle plays an important role in Whole Foods' customers' decision making.
True
False
4. Amazon's acquisition of Whole Foods is a relationship commitment.
True
False
5. Amazon has a large pool of secondary data from their customer's online orders.
True
False
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1. "Hockey players are crazy if they think the
NHL can survive free agency. Salaries will go
out of the roof and, teams will bid so high for
a few outstanding players, that they will be
financially ruined." This comment was made in
the Vancouver Sun almost 15 years ago.
Salaries have risen a great deal, and yet the
NHL have survived. What is the mistake made
in the analysis?
2. Draw a market demand and supply curve,
making sure you label the graph carefully.
Suppose the government passes a price floor
law that states the price of the good cannot
fall below a certain price. Draw this situation
in your graph. What is the new quantity
demanded? Quantity supplied? İs there a
shortage or surplus?
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5. The role of brand names and advertising
Which of the following statements about expenditures on advertising is true?
When a firm spends a large amount of money on advertising, advertising can be construed as a signal of quality.
When a firm spends a small amount of money on advertising, this signals that the quality of the good is high
If a firm knows its product is of low quality, it will be willing to spend large amounts of money on advertising.
Read the following example and determine whether it illustrates a common critique or defense of advertising.
While shopping for soda, Kyoko is trying to determine whether to purchase the generic cola or the brand ZCola. Although she would not
notice the difference between the two in a blind taste test, she buys the higher-priced ZCola because she has seen it advertised as being
"The drink that's the life of partieZ."
of advertising.
This illustrates a common defense
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Economics
As you read in the articles for Chapter 11, several
brands are replacing their brand mascots. In 2021,
the well-known Aunt Jemima brand transitioned
into Pearl Milling Company. Why do you think it
took so long for Pepsico to change the brand's
name and image? How are consumers
responding? Do you think the new name was well-
chosen? Why or why not (be sure to use
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6. What does the online promotion cycle start?
a. Assess the need for promotion.
b. Determining the target market.
c. Launching the promotional campaign.
d. By drafting the promotional message
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Q3 solution needed
company: Amazon
1) Choose one product and identify its market structure among a perfectly competitive, monopoly, monopolistically competitive, and oligopoly and explain why.
Product:
Perfectly competitive:
Monopoly:
Monopolistically competitive:
Oligopoly:
2) Choose one company for your product and describe its history and at least three unique characteristics of that company.
The company for my product that I have chosen is ________. _____’s notable historical moments include ________. Three unique characteristics of _______ include _______.
3) Show and describe historical data on its quantities produced (sales), its price, and its revenue at least 10 years.
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4. Product variety and information for consumers are gains from:
A) Monopoly
B) Oligopoly
C) Monopolistic Competition
D) Perfect Competition
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17.Which of the following statements about monopolistically competition is CORRECT:
A. Earn abnormal profits in the long run.
B. Always make profit in the short run because of monopoly power.
C. Charge a price equals to minimum average total cost in the long run.
D. In the long run, produce at price greater than marginal cost
18.(a) Explain whether each of the following statements applies to microeconomics or
macroeconomics:
(i) The jobless rate in the housing industry has increased substantially in 2020.
(ii) A national car rental company has shut down due to Covid-19.
(iii) The inflation rate in Malaysia has decreased by 2% last year.
(b) Discuss how a market system and a command economy try to cope with economic
scarcity.
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2. As a consumer of the products or services provided by these Big Tech companies, are YOU helping fellow consumers with fair business practices or supporting Big Tech firms grow in market power? Do explain
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8. There are nearly three billion shares of Facebook stock. Sam, who owns 100 shares of
the stock, hopes to raise the market price of the stock by buying another 100 shares. The
main reason his endeavor will fail is that:
A) he is such a small part of the overall market that his extra demand will have a
negligible effect on the market price.
B)
Facebook is a monopoly and therefore controls the price of its stock.
C) the Securities and Exchange Commission will intervene if anyone tries to influence
stock prices.
D) the other stockholders will attempt to neutralize Sam's efforts.
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4. A significant advantage of using a standardized strategy for all of a firm's markets is
A customized promotional messages for each market.
B the ability to satisfy varied market segments.
C the consideration that is given local tastes and preferences
D economies of scale that grow out of large production runs.
E variety in products and promotions.
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part C D
i need it in words
not hanndwritten
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Firms compete in different types of market structures. In the real world, most markets are either monopolistically competitive or oligopolistic, and a few markets have a monopoly. Note that perfect competition is rare because no market has all the characteristics of a perfectly competitive market as described by the theory of perfect competition.
1. (a) What is a monopoly? Give an example.
(b) How many firms are there in the Internet provider market?
Is it easy or difficult for new firms to set up and compete in this industry? Explain.
(c) How do firms in the Internet provider market compete?
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10
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1. compare the quantity and price of an oligopoly to those of a monopoly
2. compare the quantity and price of an oligopoly to competitive market
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media economics course
Question #1: A lot of media regulation is geared towards areas such as content (protecting children) and ownership. Why are these two areas so important, and how do they differ around the globe?
Question #2: What is censorship, and why do some governments openly engage in censorship involving the media industries? In what ways will this continue to play a role in media and economics?
Question #3: The Internet has raised a number of legal issues since its development. One hot issue in the 21st century is that of net neutrality. What is net neutrality, and what are the two main opposing views on the topic? Where do you stand on the subject of net neutrality?
Question #4: What's the role of advertising in today's media economics? What are some policies involving advertising within the media landscape, especially within economics?
Question #5: Define content regulation and its role in today's media economics? In what ways will content regulation shape the media…
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1. Economic theory suggests that the consumer prejudice explanation for discrimination means that consumers will have to pay more to be served by employees of a specific group.
Group of answer choices
True
False
2. Celebrity endorsements are often used by monopolistically competitive firms to boost the reputation of the product that is being endorsed.
Group of answer choices
True
False
3. If a monopolist is producing at that output where price equals average variable cost in the short run, then it is earning a negative profit.
Group of answer choices
True
False
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Related Questions
- 11. A key to business success is to decide in advance how to respond to the issues that underlie all questions of ethics and A) personnel complaints B) compensatory damages. C) governmental support D) social responsibility 12. Which of the following does NOT fall into the degrees of competition continuum? A) Perfect competition B) Monopolistic competition. C) Competitive advantage D) Oligopolyarrow_forward4arrow_forward(5) The largest cattle rancher in a given region will be unable to have a ________ when sufficient numbers of smaller cattle ranchers provide sources of competition. Select one: a. monopolistic competitive advantage b. oligopoly c. monopoly (6) If an individual was studying the economic policies designed to stimulate the country’s economy out of a recession they would be a Select one: a. microeconomist. b. macroeconomist. c. business manager.arrow_forward
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- 5. The role of brand names and advertising Which of the following statements about brand names is true? Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. It is always rational to prefer brand names over generic substitutes. Read the following example and determine whether it illustrates a common critique or defense of advertising. Paolo sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends. Although he doesn't particularly need new clothes, the commercial prompts him to buy a Brand X t-shirt. This illustrates a common of advertising.arrow_forwardQuestion 1: _____ help to organize a field of study, identify key concepts, understand patterns and trends, and clarify research assumptions. A Ideas B Philosophies C Theories Question 2: What are the key theoretical traditions? Select all that apply; A Theoretical/Classical B Applied C Modern D Critical E Abstract Question 3: In most developed countries, media markets are dominated by which two types of market structures? A Perfect competition B Monopolistic competition C Oligopoly D Monopoly Question 4: According to Albarran, the whole notion of defining a market structure has become _____ complicated owing to _____ consolidation across the media industries and technological convergence throughout the media economy. A Increasingly, Slow B Increasingly, Rapid C Decreasingly, Slow D Decreasingly, Rapid Question 5: We must draw on an existing body of knowledge in order to develop new theoretical approaches to studying the many complexities of the new media…arrow_forward5. The role of brand names and advertising Which of the following statements about expenditures on advertising is true? When a firm spends a large amount of money on advertising, advertising can be construed as a signal of quality. If a firm knows its product is of low quality, it will be willing to spend large amounts of money on advertising. When a firm spends a small amount of money on advertising, this signals that the quality of the good is high. Read the following example and determine whether it illustrates a common critique or defense of advertising. Raphael sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends. Although he doesn't particularly need new clothes, the commercial prompts him to buy a Brand X t-shirt. This illustrates a common of advertising.arrow_forward
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