Chapter 15- 16 Critical Thinking Questions
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1.
Executives of a company such as Blue Apron should consider a few things before
deciding whether or not to go public. Firstly, and most importantly in my opinion, is
the overall financial health of the company. The revenue growth, profitability, and
cash flow needs to be reviewed to determine if the company is even in a position to
continue on their current path to success. Secondly, the company should review the
market conditions. If the IPO was timed incorrectly, it can negatively impact the
success of the offering. And, thirdly, the competitive landscape should be
considered. The company looking to go public should ensure they have differentiated
themselves enough to be a unique offering in the market. Based on the fact that Blue
Apron was not profitable, seemed to be going public to raise money, and faced some
extensive competition, I do not feel that they were ready for an IPO.
2.
Blue Apron could have explored some alternative ways to raise funds, rather than
choosing to go public. They could have sought out private funding, formed
partnerships with other companies in the industry, or focused on launching new
products or services to differentiate themselves from other similar companies in the
market. While taking on private investors could allow companies to bring on
experienced professionals with connections in the industry and allow for quick
growth, they could also find that they have less control over their business models
and feel more pressure to make a profit to satisfy debts.
3.
According to an article on Yahoo! Finance in September of 2023 (
When will Blue
Apron Holdings, Inc. (NASDAQ:APRN) turn a profit?
2023), Blue Apron had still not
reached a breakeven; they were still expected to incur a loss in 2024 before seeing a
profit of $3.6 million in 2025. However, it was also announced at the end of
September that Blue Apron was being acquired by Wonder Group for $103 million -
far below the $2 billion valuation it saw in 2017 (Valinsky, 2023). This deal will give
shareholders a final value of $13 per share, a ‘satisfactory’ valuation, considering the
stock had extreme fluctuations and had even dipped below $1 per share in 2018
(Richardson, 2023). While it seems that Blue Apron was at risk of being delisted
earlier this year due to the low valuation, they avoided any negative action, at that
particular point in time. It appears that because of the acquisition, however, they may
now be delisted. (Because I still can’t get a grip on stocks and IPOs, I am not 100%
sure, though…) Based on everything I have read about Blue Apron in the last 24
hours, I would definitely not have invested in them. With a competitor like Amazon, it
would have seemed like a very risky move. Even with the acquisition by Wonder
Group, I would have to review their forecasts and business plan moving forward,
given the unstable financial past of the company.
REFERENCES
Richardson, D. (2023, September 29).
Blue apron to be acquired by Wonder Group for
$103 million, capping tumultuous post-IPO ride
. CNBC.
https://www.cnbc.com/2023/09/29/blue-apron-to-be-acquired-by-wonder-group-for-103-
million.html
Valinsky, J. (2023, September 29).
Blue apron stock surges 130% on news it is being
sold | CNN business
. CNN. https://www.cnn.com/2023/09/29/business/blue-apron-
sold/index.html
Yahoo! (2023, September 30).
When will Blue Apron Holdings, Inc. (NASDAQ:APRN)
turn a profit?
. Yahoo! Finance. https://finance.yahoo.com/news/blue-apron-holdings-inc-
nasdaq-120551949.html?
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