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Seneca College *

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2510

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Industrial Engineering

Date

Dec 6, 2023

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docx

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3

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QUESTION 1. Hilton Yacht manufactures a line of family cruiser/racing sailboats. The boats are well known for their quality, safety, and performance. Hilton hired Matthew Perry, a well-known sailboat designer and racer, to design a new sailboat, the M33. The M33 will have advanced materials in the hull and rigging to enhance the safety and performance of the boat and also to improve its overnight comfort. Safety and comfort are the two most important boat-buying criteria of Hilton’s customers, rated at 34% and 33% respectively, on a 100-point scale. The other two criteria are performance (20%) and styling (13%). The overall length of the boat is about 33 feet; its two sleeping areas have room for five or six people. Hilton projects a sales price of approximately $200,000 and estimates the costs of manufacturing the M33 as shown in Table 1. A team of engineers and sales managers studied the projected cost and identified how each component of the planned boat contributed to satisfying customers’ criteria. The results of this study, based on careful estimates, are shown in Table 2. For example, the estimates show that 30% of customers’ desire for safety is satisfied by the construction of the hull and keel, and another 30% by the standing rig, and so on. Required 1) Using the information in Table 2 developed by the team of engineers and sales managers, together with the customer criteria, compute: a) The importance index for each component of the sailboat b) The cost index of each component c) The value index of each component QUESTION 2 Chemical Products Company (CPC) produces a variety of chemicals— primarily adhesives, lubricants, and polymers—for industrial use by manufacturers to produce plastics and other compounds. Don Leo, the production vice president, has been informed of a disturbing trend of increasing customer complaints regarding late deliveries from the Canton, Kentucky, plant. The Canton plant is one of the firm’s newest and most modern plants and is dedicated to the manufacture of two products, Polymer 1 and Polymer 2. Don has downloaded some incomplete recent information about the Canton plant onto his laptop; he plans to analyze the information in the hour or so he has before his next meeting of the CPC executive committee. He is concerned that some comments will be made about the problems at Canton, and he wants to have an idea of how to respond. Because CPC
views Polymer 1 and Polymer 2 as very promising in terms of both sales and profit potential, the news of these problems is likely to spark some comment. The data downloaded by Don are as follows No. of Hours Req. for Each Product No. of Hours Activity Polymer 1 Polymer 2 Available per Week Filtering 2 4 320 Stripping 2 3 320 Reacting 3 5 320 Final filtering 2 1 160 Mixing 3 3 320 Other information: Current sales demand 60 40 Selling price per unit $145 $185 Don has sketched the following flow diagram for the Canton plant. He believes it is relatively accurate because of his frequent contact with the plant.
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