Chapter 7 Discussion

Suppose you are conducting research on acceptance of a COVID-19 vaccine in Oman during the COVID-19 Pandemic. You have used a questionnaire to collect data and have formulated your research objective as:   This study aims to describe the COVID-19 vaccine acceptance and hesitancy situation in Oman and assess the factors associated with such issues.   To collect primary data from the target population, develop: Cover letter/email Follow up letter/email

Provide a detailed overview of all the social media networks Higher education institution utilised in the social media campaign to support their 2023 academic year student registration. For each social media network used by Higher education institution in their 2023 academic year registration campaign include a critical discussion of the advantages and disadvantages of each of these social media networks used. (500 - 700 words)

A small pet supply company assigns its sales manager to make the strategic decision regarding what blend of promotion methods the company should use for the coming year. Is the sales manager an appropriate choice for the role in this company?

QUESTION 14 The source of any marketing communication is called the: receiver transmitter decoder sender

Streaming service, Netflix has come up with a new ad film that highlights ‘Sabki pasand wala Netflix; Apni pasand wala Netflix’.The ad has been released shortly after Netflix reduced its subscription rates by up-to 60% for India market. The ad attempts to attract customer amidst growing competition from Amazon Prime, Hotstar etc.The ad film, whose set up is based on an arranged marriage meet. One of the boy’s family member asks the girl ‘Netflix pe kya dekhti ho? In a naughty manner the girl replies ‘Hum Saath Saath hain, Hum Aake Hain Kaun’. The family is delighted to hear the reply. All this while the boy conveys the impression that he is not impressed by her choice of movies. The girl then whispers to the boy ‘Stranger Things, Money Heist aur Narcos Bhi Dekhti hoon’.The ad finishes with tag line followed highlighting the new reduced Prices.The ad film intelligently provides the range of content available on Netflix i.e. Hindi movie content for Audience in the older age group 45 and…

Scenario Jamie picks Wanda up from the mall. When Wanda gets into the car, Jamie has the radio tuned to Public Radio. When Wanda reaches to change the station, Jamie stops her, explaining that she is listening to a report about a meeting of the Federal Reserve earlier that day. The reporter is talking about how the Federal Reserve is considering a potential increase in interest rates. Several economists are giving their opinions regarding the announcement. When the segment ends, Jamie changes the station. After thinking about what she has heard, Wanda asks Jamie, "Why do you and I care what the Federal Reserve does?" For Discussion • In this discussion forum, you need to answer Wanda's question. When putting together your response, consider the possible impact that increases/decreases in interest rates and the tightening/loosening of the money supply might have on Salty Pawz. Moreover, how might such decisions affect Wanda personally and as a business owner?

Please watch video before answering question Link: https://youtu.be/RSkWqI7M3Ts   Question:  Describe the benefits and concerns of marketing on the Internet.  The following video describes what internet marketing is. Some businesses only use internet marketing for their marketing. Take at a look at the video, and share your thoughts.

Walmart recently asked Mondelez, owner of Oreos, to bring back a new and improved version of its 1990s cereal, Oreo O’s. By studying social media comments, Walmart discovered a preference for cereal to address late night snacking. What should Walmart measure during the initial 90-day relaunch, exclusive to its stores? At what level should it measure, and why?

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What are the main distinctions between real-time and delayed messages?

XYZ medical company sold medicines which already expired on 20.10.2019 but they replaced the date with 20.10.2020 in its packaging, this is being done by the company in order to increase their profit. However, after these medicines were sold and consumed, around 200 children lost their lives. Which ethical dilemma issue is involved here and which ethical principle is violated by XYZ Company? a. Conflict of interest and Principle of Justice b. Customer confidence and Principle of Non- Maleficence c. Use of Corporate Resource and Principle of Respect for Autonomy

A social media plan should be monitored after it has been implemented because social media campaigns can be fluid.​   Question 5 options:   True   False

• Jamal was reading the newspaper as usual, he saw an advertisement about the special services provided in Alsalam restaurant in weekends. One of the special services is providing a free Wi-Fi. Accordingly, Jamal decided to take his family for dinner in the weekend. However, the restaurant did not provide the special services mentioned in the advertisement. Jamal was very disappointed as he couldn't check his e-mail as the free Wi-Fi was not provided. This is an example of ---in service GAP analysis Select one: O a. GAP 2 b. GAP 1 O c. GAP 3 d. GAP 4

QUESTION 33 Customer behavior is a broader term than consumer behavior, covering both individual consumers who buy goods and services for their own use and organizational buyers who purchase business products. O True O False QUESTION 34 Customer behavior is a subset of consumer behavior. O True O False

Need the correct answer to this practice question I found online please | A shaved ice and a retail business at the beach write a television commercial that illustrates both of the companies' products in an appealing light. What is this practice called? co-advertising co-hosting > co-spending co-sponsoring

the Request for Proposal (RFP), which is issued by an organization interested in purchasing a particular product or service. Companies must provide a response to the RFP in order to be selected to provide the particular product or service. For this week's discussion, use the attached sample RFP to answer the following questions in preparing a response to the RFP: 1. Create your own company for purposes of this assignment. Provide the name and scope of your company (must fit with this RFP). 2. General Information: Describe your firm’s approach to quality and data integrity regarding the information and services you provide. 3. General Information: Describe how your company manages workload peaks from a resource perspective. 4. Service Offerings: Please describe your firm’s focus and core competencies. 5. Service Offerings: What distinguishes your company’s capabilities from other firms in your industry? 6. Operating Philosophy: What is your firm’s practice regarding the…

Chapter 7 in the book Business Communication and Character" by Amy Newman

In personal selling, costs of promoting a product or service can be controlled by:​   Question 12 options:   a)  ​promoting undifferentiated sales messages toward prospective consumers.   b)  ​adjusting the size of the sales force in one-person increments.   c)  ​purchasing advertising and sales promotions in large amounts.   d)  ​promoting a product to both qualified and nonqualified prospects.

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Television Radio Online Audience per advertisement 200,000 36,000 80,000 Cost per advertisement $2,000 $300 $600 Maximum media usage 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact? Television ___ Radio____ Online____ What is the allocation of the budget among the three media, and what is the total audience reached?…

13) Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities? A) the Internet B) newspaper C) TV D) radio E) billboard 14) City Clean, a company that provides house-cleaning services developed a short, humorous video promoting the company's services and posted it online. Soon the video became a hit as customers who saw the video found it hilarious and passed it on to their friends calling it the "City comedy." Which form of marketing is illustrated from this scenario? A) telemarketing B) viral marketing C) integrated marketing D) omni-channel marketing E) kiosk marketing 15) Benjamin, a marketer of an investment services company, noticed that most of his target customers do not have any retirement plan. He tracks the prospects through large-scale promotional efforts to meet his sales target. Benjamin most likely practices the ________. A)…

Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the caribbean.  What is the literature review based on the topic?

You are the Marketing Director of a multinational company. As part of your job, you have been asked to introduce a new bike brand in the UAE market. Therefore, you have to start with an analysis of the impact of the macro environment. Choose ANY 3 macro environmental forces and explain how these forces could affect the success of the new bike brand.   answer should be 1 page long min.

13) Sky Cameras is launching a new advertising campaign to demonstrate the high quality of its digital cameras. Which media option would provide highest exposure to the ads and interactive capabilities? A) the Internet B) newspaper C) TV D) radio E) billboard

Market position (18) Choose an option True or False

Penny Farthing Penny Farthing, a leading manufacture of full metal and coil wire zippers, has been promoting a new line of full metal stainless steel zippers for high-performance outerwear.  No other manufacturer has a stainless-steel zipper, most full metal zippers are made from brass or aluminum.  Stainless steel does not rust and is extremely durable and tough.  Unlike most zippers that are made of wire or plastic, the teeth of full metal zippers are individual pieces of metal molded into shape and set on the zipper tape at regular intervals.  Only a few companies in the world have the technology to manufacture full metal zippers. These types of pre-formed metal zippers are mainly used in high grade jeans-wear, workwear, etc., where high strength and durability are required. Bill Johnston the manager of supply chain and logistics at Penny Farthing has to make a recommendation to Peggy Prispotty, the vice president of operations.  Ms. Prispotty wishes to know where they should set-up…

Assume you are a customer relationship manager for a company. Imagine you want to change the company's current social media What products and services will you advertise on social media?

Creating a qualitative questionnaire that includes 15 different types of open questions about Internet advertisements. Internet advertising outperforms TV ads. There are spreading at this time because they are many people who use the internet. Also, people use the internet more than watch TV or reading a magazine. Online advertising is a form of promotion that uses the Internet to send marketing messages that attract customers. Online advertisement is a traditional ads with direct access to information and content that is not limited to space or time. The essay will discuss the kinds of advertising and focus on the internet advertisement. Also, the effect of internet advertising. Today's advertisers have a wide range of options available to them. The Internet alone provides many of these. There are many kinds of advertising such as Newspaper, Magazine, Radio, and TV and online. Newspaper ads can promote your company to a wide range of customers. The displayed ads are…

True, false A company Web site represents the integrated platform that supports all other promotional and retail activities. True, false An important element in the development of digital marketing is the ability to synchronize content on a customer's multiple devices. True, false Companies find it easy to promote their brands online and to communicate information about their products and services.  Which of the following is an important use of mobile device engagement platforms in the hospitality industry?    Guest pre arrival stage     Product development stage    Creativity stage    Competition stage

In England, formal attire is expected at school proms, weddings, and at many entertainment events such as classical music concerts, the opera, and even certain horse races. In about 100 words provide at least two specific examples of how Moss Bros. might use social media to target e-mails to its customers promoting its formal wear rental services.