BUS4012_CREIGHTON_WEEK-6-ASSIGNMENT-1
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BUS4012: WEEK 6 ASSIGNMENT 1: Personal Project Final
Bill Creighton
Capella University
August 27, 2023
1
Summary Findings from Interviews
Tech executives often face rapid and dynamic changes in their industry. The topic I chose to focus on for our conversation is how leaders handle change and disruption. I took the opportunity
to interview my Chief Revenue Officer which was a GREAT experience. We have a great relationship, and often take long conversations, so I had a lot of notes to sort through! Here are the summary takeaways that resonated with me after the interview with my boss, who is also a friend and mentor and his approach to handling change and disruption. Note that he referred to several other giants in our industry, some common relationships, others his own.
1.
Adaptability is Essential
: Successful tech executives understand that change is just about the only constant in the tech industry. Prioritize adaptability and encourage teams to be open to new ideas and approaches. Flexibility, and especially creativity, in strategy as well as a willingness to pivot when necessary are key traits good leaders embody. When thinking back to the recent trend in cord-cutting which has affected our field immensely, he likened it to the front lines in a war and trying to motivate troops who wanted to abandon the ship instead of hold the lines. The big difference being there was nothing as motivating as the fall of civilization to motivate them! The CRO recalled “trying to keep my team intact was almost a daily struggle. The pressure from the teams themselves, the operational leaders like Human Resources facing large departures and dealing with exit packages and hiring replacements, I realized it was up to me, for my team at least, to ensure that we understood the mission, the long-term goals, and our ability to make our own destiny.” He is a very charismatic speaker, and one of the key points made is that an entire industry, especially in the service provider video space does 2
not disappear overnight. His leadership in driving the value of team-member contribution
and to pivot was a big factor in talent retention and in allowing that talent to adapt to the chaning market.
2.
Embrace Innovation
: Leaders foster a culture of innovation. They encourage experimentation, risk-taking, and the exploration of new technologies. They recognize that staying ahead in the industry requires a commitment to pushing boundaries and finding novel solutions. Don’t be afraid to reinvent the wheel. The operations director I interviewed was very proud of the work his team has done to adapt to new technology in the supply chain. “We were quick to adopt cloud-native technology and virtualization. The role of tools like JIRA, Salesforce, and Confluence had a major impact in efficiency for the entire operation. This helped us increase margins in our service contracts, as well as shorten our delivery; delivery of everything from order fulfilment to support requests and product updates. We were moving at the speed of the cloud and the majority of those interfaces were written and developed by my teams. The teams really shined in learning, recommending, gaining approval, and deploying all of these solutions”. 3.
Continuous Learning
: Executives are lifelong learners, now more than ever. Staying up to date on industry trends like cloud tech and devops software creation are vital. Attend the many industry and standards conferences are also key to staying up to speed. The shelf life of knowledge in this space is continually shrinking and to remain at the forefront of technology and real-time advancements is increasingly difficult. It is also critical that this learning culture is a priority within their organization. One of the key stories is from the operations director, building on the quote and story above: “these tools
3
evolve quickly and it’s very easy to get swallowed up and left behind. We are lucky to have great recruitment and outstanding talent, but we also have some pretty good tenure. The folks on my teams who were working here while many of these tools and technologies were born need can’t learn this organically. We have ‘lunch and learn’ and internal sessions, but investing in proper education and development is what keeps us ahead of the curve.”
4.
Customer-Centric Focus
: Executives emphasize the importance of understanding customer needs. They actively listen to customer feedback and use it to refine their products and services. This customer-centric approach ensures that products, service and solutions remain relevant and valuable. There are many stories in the history of my CRO and I, one of the best we discussed while reminiscing was on my time in Brazil trying to recover an entire region from an acquired company which had laid dormant and ignored by the organization for years. “We failed as leaders in maintaining a focus on the customers in Latin America, especially <a very large one> in Brazil. I spent 3 years and gained about 100,000 frequent flier miles going back and forth to normalize the relationship and rebuild trust.” The terms of our commercial offers reflected an acknowledgement of the problem which was our fault. By not being arrogant and by putting a fair and equitable solution with full transparency, they are one of our best customers to this day.
5.
Talent and Team Building
: Disruption comes from all directions. Leaders recognize that their teams are their most valuable assets. They prioritize hiring diverse and talented individuals and creating an inclusive work environment. They empower their teams, 4
delegate effectively, and encourage collaboration. My CRO is a very charismatic leader, and may come off as very aloof to anyone eavesdropping on a sales meeting. “I go with my gut. I knew you and the other sales leaders were capable and I trusted that you could do what you said you could do. I have been burned in the past, but not very often. At the end of the day there are qualifications and then there are indicators. The former checks boxes, the latter defines talent. Kinda (sic) like a sports scout, I’ve learned to focus more on the indicators and less on the qualifications. I’ve been around a very long time and I can explain sales requirements to anyone. Funnels and pipelines and quarterlies and sales cycles are all trainable. Selling is not. Building a team is an art and sometimes it has to be
rebuilt, but I can tell you that when the outside world throws curve balls and impacts our business, the team I’ve built has never let me down.”
6.
Data-Driven Decision Making
: This was the longest part of our conversation. The data comes from ALL directions. When you add in emerging tech like AI on top of all the data
and trends, disruption is guaranteed. Executives emphasize data-driven decision-making. The ability to leverage data analytics to gain insights into market trends, customer behaviors, and product performance are table stakes. Uncertainty can certainly NEVER be eliminated, but you can shine lights on as many shadows as possible to find a path. The operations director had a lot to say on this subject. “The role of technology and the gathering data is growing exponentially every day. The gathering of data is no longer the problem, it hasn’t been for a while. The problem is interpretation. Same as in your role, you know finance very well and make decisions based on those data streams and formulas. There is so much more to deal with in supply chain and we are in an extremely relevant pivot right now. Looking at what Amazon and Google and other tech giants are 5
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ECONOMIC
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TECHNOLOGICAL
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VACTORS
HIGH
PROFICIENCY
LACKS
SOME
PROFICIENCY
Gave at least 4
Political factors
but did not explain factors and did not
PROFICIENCY
PROFICIENCY
Did not include
any Political
POLITICAL
Included at least 4 Included Political
Political factors
and emphasized
how each element
factors but only
emphasized how
2-3 of the elements each one or the
affect the business impact they have
environment of the on doing business
community.
understand how
affects conducting
business in the
community
they affect the
business
environment in the
in the community.
community,
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Figure C.1 The Weekly Meeting
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2. Announcements
2:05-2:10
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2:25-2:35
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2:35-3:00
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3:00-3:38
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Advantages/Disadvantages
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3) Reduced barriers among functional areas
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Disadvantage
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2.
2.
Matrix – Project Design
Matrix – Project Design
1.
1.
2.
2.
Team Design
Team Design
1.
1.
A
BC
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#
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80
F3
$
4
000
000
F4
FEB
26
%
5
F5
tv
6
MacBook Air
C
F6
&
7
F7
STIZA
8
2 pts
F8
(
9
D
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It was another bright sunny Monday morning and as usual we had to meet to decide on our strategy for the week. After waiting for close to 30 minutes, Chairman Michael arrived in the Boardroom and apologized even before announcing his “goodie goo-goo morning” greeting. We all responded cheerfully as we were eager to have him lead the meeting.
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This time round, it was not the normal business. Usually he would ask about our targets for the week and strategies for achieving them, as well as assessment of the potential risks and benefits.
He informed us that the company’s Board expects new work design by considering the COVID-
19 safety protocols so that inasmuch as we strive to keep safe, we do not lose focus of our company’s vision. Ghana recorded its first cases of COVID-19 in March 2020 and since then the business of government, corporate entities and other smaller businesses have been impacted significantly. Although there was a lockdown at a point and restriction of movement, some…
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To gain a distinction grade you must add another section to the document which:
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notes:
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napkins and sleeves. All of this came from hearing out what customers wanted and making the necessary changes.
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- Draft an organization chart (use other charts as help) with the following infoi.e. Ben perry is the new CIO, new IT leadership teamarrow_forwardPOLITICAL ECONOMIC Starbucks Coffee SOCIAL TECHNOLOGICAL v. (A) Assimilation: Activity 4 for Week 4 Direction: Draw your answer on a piece of bond paper and take a picture of it and upload the picture on the Google Classroom. 1. Construct a PEST analysis of 1 small business that you see around you. Rubric for PEST analysis Grading VACTORS HIGH PROFICIENCY LACKS SOME PROFICIENCY Gave at least 4 Political factors but did not explain factors and did not PROFICIENCY PROFICIENCY Did not include any Political POLITICAL Included at least 4 Included Political Political factors and emphasized how each element factors but only emphasized how 2-3 of the elements each one or the affect the business impact they have environment of the on doing business community. understand how affects conducting business in the community they affect the business environment in the in the community. community, Included at least 4 Included Economic Gave at least 4 Economic factors ECONOMIC Did not include factors…arrow_forwardA PERSONAL CRUSADE The senior leaders of DM Bicycle Company filed into the conference room, their hands full of coffee containers, BlackBerrys, and the agenda for that morning's meeting. With the end of the fi scal year in sight, the CEO, Gino Duncan, wanted to discuss sales projections for FY11. "Good morning, everyone," he said. "Thanks for coming in early. I know y'all can't wait to break down the budget, but before we get started, do you notice anything unusual outside?" He gestured at the window behind him. Carolyn Bridges, DMBC's HR [human resource] director, peered down on what looked from the 10th floor like a procession of shiny beetles scuttling down the Bicentennial Greenway. They were actually bikers wearing helmets that reflected the bright North Carolina sunlight. "Lots of cyclists out this morning," she said. Carolyn had ridden the Greenway many times since she joined the company, but she couldn't remember ever seeing so much traffic. "Bingo!" Gino said. "More and…arrow_forward
- A PERSONAL CRUSADE The senior leaders of DM Bicycle Company filed into the conference room, their hands full of coffee containers, BlackBerrys, and the agenda for that morning's meeting. With the end of the fi scal year in sight, the CEO, Gino Duncan, wanted to discuss sales projections for FY11. "Good morning, everyone," he said. "Thanks for coming in early. I know y'all can't wait to break down the budget, but before we get started, do you notice anything unusual outside?" He gestured at the window behind him. Carolyn Bridges, DMBC's HR [human resource] director, peered down on what looked from the 10th floor like a procession of shiny beetles scuttling down the Bicentennial Greenway. They were actually bikers wearing helmets that reflected the bright North Carolina sunlight. "Lots of cyclists out this morning," she said. Carolyn had ridden the Greenway many times since she joined the company, but she couldn't remember ever seeing so much traffic. "Bingo!" Gino said. "More and…arrow_forwardA PERSONAL CRUSADE The senior leaders of DM Bicycle Company filed into the conference room, their hands full of coffee containers, BlackBerrys, and the agenda for that morning's meeting. With the end of the fi scal year in sight, the CEO, Gino Duncan, wanted to discuss sales projections for FY11. "Good morning, everyone," he said. "Thanks for coming in early. I know y'all can't wait to break down the budget, but before we get started, do you notice anything unusual outside?" He gestured at the window behind him. Carolyn Bridges, DMBC's HR [human resource] director, peered down on what looked from the 10th floor like a procession of shiny beetles scuttling down the Bicentennial Greenway. They were actually bikers wearing helmets that reflected the bright North Carolina sunlight. "Lots of cyclists out this morning," she said. Carolyn had ridden the Greenway many times since she joined the company, but she couldn't remember ever seeing so much traffic. "Bingo!" Gino said. "More and…arrow_forwardA PERSONAL CRUSADE The senior leaders of DM Bicycle Company filed into the conference room, their hands full of coffee containers, BlackBerrys, and the agenda for that morning's meeting. With the end of the fi scal year in sight, the CEO, Gino Duncan, wanted to discuss sales projections for FY11. "Good morning, everyone," he said. "Thanks for coming in early. I know y'all can't wait to break down the budget, but before we get started, do you notice anything unusual outside?" He gestured at the window behind him. Carolyn Bridges, DMBC's HR [human resource] director, peered down on what looked from the 10th floor like a procession of shiny beetles scuttling down the Bicentennial Greenway. They were actually bikers wearing helmets that reflected the bright North Carolina sunlight. "Lots of cyclists out this morning," she said. Carolyn had ridden the Greenway many times since she joined the company, but she couldn't remember ever seeing so much traffic. "Bingo!" Gino said. "More and…arrow_forward
- Part B- Meeting Convenor & Chair 2) Review the meeting agenda below and write a management commentary for each step, including follow-up/action items. Figure C.1 The Weekly Meeting 1. Approve Minutes 2:00-2:05 2. Announcements 2:05-2:10 New desks ordered $1,000 each to your account 3. Retreat Location (Action) 2:10-2:15 Key West seems best Aa. Vendor Selection (Action) 2:15-2:25 A new vendor for gaskets would like some business 4b. Disposal of Broken Gaskets (Action) 2:25-2:35 Trash? Sell abroad'fix? 5. Permission to Ship (Action) 2:35-3:00 Ship part with scratch? Give discount? 6. Improving Quality (Brains) 7. Adjourn 3:00-3:38 3:38-3:40arrow_forwardActivity 2 Choose the appropriate advantage and disadvantage in each modern organization structure. Advantages/Disadvantages 1) Empowerment of team members 2) Highly flexible and responsive 3) Reduced barriers among functional areas 4) Great pressure on teams to perform 5) Flexible designs and fast decision - making 6) Specialists are involved in the project 7) Clear chain of command 8) Complexity of assigning people to projects and tasks 9) Task and personality conflicts SLAS Q2 WI-2 2 10) Lack of control and problems in communication Advantage/s Disadvantage Team Design Team Design 1. 1. 2. 2. Matrix – Project Design Matrix – Project Design 1. 1. 2. 2. Team Design Team Design 1. 1. A BC What's More Arrange the letters to identify the correct word that is being described. Write your answer on your journal. 1. TSPRUSCLTEUIRME- - Usually used by small businesses that start out as entrepreneurial ventures. 2. ORGFANOIZRAMTIAOLN- - There is a clear reporting relationship that the manager…arrow_forwardPurpose of This Assignment The Ethics and Social Responsibility competency addresses how to evaluate ethical dilemmas and formulate a defensible resolution. The final assessment for this competency is to write a paper that addresses stakeholder analysis, rules for ethical decision-making, ways to cultivate an ethical corporate culture, business sustainability, and Return on Investment (ROI). Ethics and Social Responsibility Final Assessment: Outline & Rubric In your paper, you should identify the various ethical dilemmas and identify the stakeholders involved in the dilemma. Since the stakeholders have different roles and responsibilities, you should analyze the ethical dilemma(s) from their perspective and identify how the ethical dilemma affects them. You are expected to synthesize what you have learned about ethical decision-making, as well as the “rules” and relevant theories of ethics and the importance of business sustainability, and apply that knowledge to this situation. Item…arrow_forward
- Course Project Overview Introduction The Course Project is divided into three deliverables. This Course Project will assist the student in utilizing the concepts in this class, assignments, textbook, and instruction by your professor by doing a thorough analytical and in-depth review of organizational change. The first deliverable involves a comprehensive assessment of using images of change in a complete analysis. This assignment will give you the experience of working with change images, how to recommend and structure implementing a change in an organization, and how to apply human resource management competencies. The second deliverable will involve selecting a diagnostic model that can be used for the chosen organization. This part of the Course Project allows for demonstrating a strategic leadership perspective. The final deliverable will culminate in the art of communicating the change and how it aligns with the workplace environment and culture, along with how it will assist…arrow_forwardNote: This is not writing assignment >>FamilyMart: Internet Plus Strategy (Read from internet) Need all question answer Questions: (1)(a) Should FamilyMart develop its retail business online? Why? (b) What is the best plan of action if FamilyMart is to engage in online development? Why? (c) How should FamilyMart implement your chosen plan? Don't provide only 1. Need all answerarrow_forwardInstruction: Kindly fill up the table (SWOT Analysis of a specific place in Philippines). Kindly provide a correct and complete solution.arrow_forward
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