Individual Case Study Assignments Online 1232 KL

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Northern Alberta Institute of Technology *

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1120

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Management

Date

Feb 20, 2024

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docx

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5

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MGMT1120 - INDIVIDUAL CASE ASSIGNMENTS Winter 2024 (2 x 7% = 14%) The objective of the course is to learn about the management process while at the same time, hone your skills in the four key areas stated in the syllabus. The cases are from your textbook, but the questions you answer are on this document . These assignments are INDIVIDUAL, not group assignments . Each week several students will submit a case assignment. Students are responsible for submitting TWO cases – one from the first half of the course and one from the second half . You will choose your case via the Choose function on Moodle and submit the case via the drop box on Moodle. This will happen during the first week of class. The topics and due dates of each case are stated on the Course Calendar and in Moodle. Note: this is an individual assignment, not a group assignment . You do not work in groups on an individual case assignment. How do you know when it is your turn to hand in the case assignment? You will choose when to hand in your TWO cases via the Choose function on Moodle – the submission dates are on your course calendar and in Moodle. There are limited numbers of submission slots per week, so choose your week carefully. Once the submission slots are full, THAT’S IT. Assignments will be graded and returned to you. If you have any questions regarding your assignment, you will give me the assignment for review with your written notes and reasons why you believe additional grades are merited. Do not ask me to simply review the assignment without your notes. The Individual Case Studies are to be uploaded by 4:30pm on the day they are due – which is shown in your course calendar and in Moodle. Once the drop box on Moodle closes, the assignment is ineligible for submission. LATE CASES ARE NOT ACCEPTED PLAGIARISM: Plagiarism is a violation of the JR Shaw School of Business student code of conduct and a serious academic offense. You may paraphrase but you cannot represent another person’s ideas or writings as your own. Plagiarism can result in no grades assigned for the course. Your work will be held to the highest levels of accepted academic standards. Please refer to NAIT’s Academic Honesty and Plagiarism Policy here: http://www.nait.ca/docs/Academic_Regulations(1).pdf 1
READ THIS BEFORE HANDING IN YOUR FIRST CASE STUDY! Specific Guidelines: 1. Answer the questions in a concise and relevant way. a. Use information from the case to illustrate course material addressed in the relevant chapter. b. There is no need to define the course concepts in your report. Know your audience (i.e. me!) 2. You must submit all assignments / projects using APA format , IN MS WORD , which includes: a. 1-inch margins on all sides b. 12-point Times New Roman font c. Double spacing d. Indented paragraph style e. All outside sources – whether quoted, paraphrased, or summarized – must be cited using both in-text citations and a reference page. f. ONLY THE TEXT AND CASE COMPANY WEBSITES ARE ALLOWED TO BE USED AS REFERENCES g. Word formatted headings are to be used, where appropriate. h. Page numbers 3. Appropriate parts of a report include: a. Title Page , including full name of student submitting the report, name of the assignment / case, date of submission, instructor’s name, course name and section number b. Table of Contents c. Introduction , stating what will be in the report d. Report Body, with appropriate headings and subheadings throughout e. Conclusion , stating what was in the report f. References page Any exceptions to this guideline will result marks being deducted. 4. No point form or “bullet” statements. Use proper paragraph format. However, do not create paragraphs that go on forever! INDIVIDUAL CASE STUDY ASSIGNMENT SCHEDULE: Individual Case Studies are due be uploaded by 4:30pm on the day they are due . Once the dropbox on Moodle closes, the assignment is ineligible for submission. NOTE: The course schedule is flexible and may be changed. There may also be changes to cases depending on updates. Please refer to the Course Calendar on Moodle for any changes to the existing schedule. ONLY THE TEXT AND COMPANY WEBSITES ARE ALLOWED TO BE USED AS REFERENCES 2
CASE ASSIGNMENT QUESTIONS: Read the applicable section and/or case from the text, then answer the questions below. You will submit ONE case from the Red Cases , and ONE from the Blue Cases . Chapter 4 Case: Patagonia – Leading a Green Revolution 1. Using examples from the case, perform an external environment (CREST) analysis of Patagonia. Which environment provides the most immediate challenge for Patagonia (support your answer)? 2. Pick three key stakeholders from Figure 4.2 to illustrate Patagonia’s stakeholder’s needs. Using examples from the case, show how Patagonia allows stakeholders to track the company’s environmental sustainability. 3. Come up with an innovation Patagonia could create that would give it a competitive advantage. Take that innovation through Hamel’s wheel of innovation process. 4. Using examples from the case, what risks has Patagonia taken to maintain it’s corporate vision while still creating economic success? Chapter 7 Case: Miners, Ajax and Amazon 1. Read the case on the first page of Chapter 7. What was the initial problem faced by the miners? 2. Using examples from the above case, what were the some of the decisions made to keep the miners focused on solving their problem? 3. Read the Ajax case in section 7.3. Show how Ajax went through all five parts of the decision-making process. 4. Read the Amazon case at the end of the text. Using examples from the case, show how Jeff Bezos has used systematic and intuitive thinking in his approach to managing Amazon. Chapter 3 Case: Tentree International: A Canadian Firm Dedicated to Protecting the Planet 1. Apply Figure 3.1 to Tentree to determine its view of ethics. Is it in only one of the quadrants, or is it in more than one? Explain. 2. Giving specific examples from the text, describe how Tentree has considered the Triple Bottom Line when exercising stewardship decisions. 3. In which Corporate Social Responsibility perspective would you place Tentree? Explain, using specific examples from the case. 4. Using examples from the case, how exactly has Tentree enabled its stakeholders to track its contribution to environmental sustainability. Chapter 6 Case: TOMS, Motivation and Shopify: Making Commerce Better 1. Read Management is Real 6.2: Ethics. Describe Blake Mycoskie’s entrepreneurial characteristics by applying Figure 6.1. On a scale of 1 to 10 with 1 being the weakest, rate Mycoskie on three key characteristics and determine an overall rating for him. 2. Read Management is Real 6.3: Wisdom. From the question 1 TOMS case and this case, show how both are using philanthropic and personal goals as a basis for entrepreneurial goals. Use examples from your text. 3. Read the Shopify case at the back of the text. Two years after Shopify was launched, the economy tanked. Apply three of the key criteria in Figure 6.2 to determine the main reasons why Shopify did NOT fail. 4. From the Shopify case at the back of the text, describe the stages in the life cycle of Shopify and how it was financed at each step. Apply Figure 6.3 to conduct this analysis and use data from the case and the Shopify website to back up your answer. Chapter 8 Case: Uber – Riding the Gig Economy 1. Imagine you are Camp or Kalanick in Paris in 2008 when they could not get a cab. Apply the five steps of the Planning Process from Section 8.1 to Uber’s development of its online cab service (note this is the overall service, not the app itself). 2. Using examples from the case, outline the Strategic, Tactical and Functional plans Uber has concerning its new self-driving car program. Show at least one positive and one negative within each of the plans. 3. Plans rarely absolutely go to plan! The case at the beginning of chapter 8 lists what have been identified as “five key risks for the world at large”. Pick two of these risks that Uber might face in the future and use the planning tools from Section 8.3 to describe how Uber might deal with the two risks. 4. How might Uber use Goal Alignment (as modelled in Figure 8.5) to work with municipalities and provinces to create the infrastructure and legislation needed to achieve its self-driving car goals? Use examples from the case to explain. 3
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