GROUP ASSIGNMENT #1 COMPANY RESEARCH PROJECT

.docx

School

Fanshawe College *

*We aren’t endorsed by this school

Course

6048

Subject

Management

Date

Apr 3, 2024

Type

docx

Pages

7

Uploaded by CommodoreEchidna3839

Report
GROUP ASSIGNMENT #1: COMPANY RESEARCH PROJECT. Nwofor Felicia Nkechi Omunagbe Inioluwa Esther Ogbamikhumi Sade Omoloye Ayooluwami January 26 th , 2024. Ryan Vatanchi Strategic Human Resource Planning MGMT- 6046 Fanshawe’s Academic Integrity Policy applies to this assignment - Cite all of your sources
MGMT 6046 Group Assignment #1: TEMPLATES Company Details Globacom Limited Globacom Limited commonly known as Glo, is a Nigerian multinational telecommunications company founded in 2003 by Mike Adenuga. It is one of the leading telecommunications service providers in Nigeria and has expanded its operations to other African countries. Glo offers a range of services, including mobile telephony, broadband internet, and digital television. SWOT Analysis – STRENGTHS Strength #1: Extensive Subscriber Base With over 45 million subscribers, Globacom has a substantial customer base, making it the second-largest network operator in Nigeria. This large customer base is a significant strength as it not only indicates the company's market presence but also provides a solid revenue stream (Famuyiwa & Famuyiwa, 2019). A large subscriber base often translates to a wide market reach, influencing the company's market share and competitive position (Globacom Limited, n.d.). Strength #2: Brand Recognition The brand recognition of Glo in Nigeria and West Africa is a valuable asset. Strong brand recognition contributes to customer trust, loyalty, and preference. A well- established brand can attract new customers, retain existing ones, and provide a competitive edge in the market (Onyemachi, 2022). It also facilitates effective marketing and communication strategies, helping the company stand out in a crowded marketplace. (Globacom Limited, n.d.) Strength #3: Diversification of Business Units The establishment of various strategic business units, including Glo Mobile, Glo Broad Access, Glo Gateway, and Glo-1, showcases a diversified portfolio. This diversification allows Globacom to tap into different segments of the telecommunications market, reducing dependency on a single revenue stream. The presence in multiple segments also provides the company with flexibility and resilience in the face of changing market dynamics. SWOT Analysis - WEAKNESS Weakness #1: Limited Geographic Presence Although Glo has expanded its operations to Benin and Ghana, its geographic presence is still concentrated in West Africa. This limited international footprint may expose the company to risks associated with regional economic downturns or regulatory changes. Competitors with a more extensive global presence may have a Fanshawe’s Academic Integrity Policy applies to this assignment - Cite all of your sources
SWOT Analysis - WEAKNESS competitive advantage in terms of diversification. Weakness #2: Regulatory Challenges: Operating in multiple countries, especially in Africa, exposes Globacom to diverse regulatory environments. Changes in regulatory frameworks, licensing issues, or political instability in the regions where Glo operates may pose challenges. Navigating and complying with different regulatory requirements can be complex and may impact the company's operations. Weakness #3: Market Competition Although, Glo is the second-largest network operator in Nigeria, the telecommunications industry is highly competitive. The presence of other major players with aggressive marketing strategies and advanced technologies may challenge Glo's market share. Maintaining a competitive edge in terms of innovation and customer experience is crucial ( Globacom , n.d.). SWOT Analysis - OPPORTUNITIES Opportunity #1: M arket Expansion in Africa: Glo's successful expansion into Benin and Ghana indicates the potential for further market penetration in other African countries. As the company already operates in multiple African nations, it can explore opportunities to expand its presence in additional markets, tapping into the growing demand for telecommunications services across the continent. Opportunity #2: Rising Demand for Telecommunications Services The telecommunications industry is experiencing increasing demand for services, driven by factors such as population growth, urbanization, and rising smartphone penetration. Glo can capitalize on this trend by offering innovative and affordable services to meet the growing needs of consumers in its existing and potential markets. Opportunity #3: Growth in Internet Services With the successful deployment of the GLO-1 submarine cable, Glo has the opportunity to capitalize on the growing demand for high-speed internet services. The cable's potential to provide faster, more reliable, and cheaper telecom services positions Glo to meet the increasing connectivity needs of businesses and consumers, driving revenue growth. SWOT Analysis - THREATS Threat #1 here 1. Regulatory Challenges and Technological Changes: Operating in multiple countries exposes Glo to diverse regulatory environments, and changes in regulations can pose significant challenges. Regulatory uncertainties, licensing issues, or sudden policy changes may impact the company's operations, compliance costs, and overall business strategy. In addition, the telecommunications industry is characterized by rapid technological advancements. Glo faces the threat of Fanshawe’s Academic Integrity Policy applies to this assignment - Cite all of your sources
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help