GROUP ASSIGNMENT #1 COMPANY RESEARCH PROJECT
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GROUP ASSIGNMENT #1: COMPANY RESEARCH PROJECT. Nwofor Felicia Nkechi
Omunagbe Inioluwa Esther
Ogbamikhumi Sade
Omoloye Ayooluwami
January 26
th
, 2024.
Ryan Vatanchi
Strategic Human Resource Planning MGMT- 6046
Fanshawe’s Academic Integrity Policy applies to this assignment - Cite all of your sources
MGMT 6046 Group Assignment #1:
TEMPLATES
Company Details
Globacom Limited Globacom Limited commonly known as Glo, is a Nigerian multinational telecommunications company founded in 2003 by Mike Adenuga. It is one of the leading telecommunications service providers in Nigeria and has expanded its operations to other African countries. Glo offers a range of services, including mobile telephony, broadband internet, and digital television.
SWOT Analysis – STRENGTHS
Strength #1: Extensive Subscriber Base
With over 45 million subscribers, Globacom has a substantial customer base, making it the second-largest network operator in Nigeria. This large customer base is a significant strength as it not only indicates the company's market presence but also provides a solid revenue stream (Famuyiwa & Famuyiwa, 2019). A large subscriber base often translates to a wide market reach, influencing the company's market share
and competitive position (Globacom Limited, n.d.).
Strength #2: Brand Recognition
The brand recognition of Glo in Nigeria and West Africa is a valuable asset. Strong brand recognition contributes to customer trust, loyalty, and preference. A well-
established brand can attract new customers, retain existing ones, and provide a competitive edge in the market (Onyemachi, 2022). It also facilitates effective marketing and communication strategies, helping the company stand out in a crowded marketplace. (Globacom Limited, n.d.)
Strength #3: Diversification of Business Units
The establishment of various strategic business units, including Glo Mobile, Glo Broad Access, Glo Gateway, and Glo-1, showcases a diversified portfolio. This diversification allows Globacom to tap into different segments of the telecommunications market, reducing dependency on a single revenue stream. The presence in multiple segments also provides the company with flexibility and resilience in the face of changing market dynamics.
SWOT Analysis - WEAKNESS
Weakness #1: Limited Geographic Presence
Although Glo has expanded its operations to Benin and Ghana, its geographic presence is still concentrated in West Africa. This limited international footprint may expose the company to risks associated with regional economic downturns or regulatory changes. Competitors with a more extensive global presence may have a Fanshawe’s Academic Integrity Policy applies to this assignment - Cite all of your sources
SWOT Analysis - WEAKNESS
competitive advantage in terms of diversification.
Weakness #2: Regulatory Challenges:
Operating in multiple countries, especially in Africa, exposes Globacom to diverse regulatory environments. Changes in regulatory frameworks, licensing issues, or political instability in the regions where Glo operates may pose challenges. Navigating
and complying with different regulatory requirements can be complex and may impact
the company's operations.
Weakness #3: Market Competition
Although, Glo is the second-largest network operator in Nigeria, the telecommunications industry is highly competitive. The presence of other major players with aggressive marketing strategies and advanced technologies may challenge Glo's market share. Maintaining a competitive edge in terms of innovation and customer experience is crucial (
Globacom
, n.d.).
SWOT Analysis - OPPORTUNITIES
Opportunity #1: M
arket Expansion in Africa:
Glo's successful expansion into Benin and Ghana indicates the potential for further market penetration in other African countries. As the company already operates in multiple African nations, it can explore opportunities to expand its presence in additional markets, tapping into the growing demand for telecommunications services across the continent.
Opportunity #2: Rising Demand for Telecommunications Services
The telecommunications industry is experiencing increasing demand for services, driven by factors such as population growth, urbanization, and rising smartphone penetration. Glo can capitalize on this trend by offering innovative and affordable services to meet the growing needs of consumers in its existing and potential markets.
Opportunity #3: Growth in Internet Services
With the successful deployment of the GLO-1 submarine cable, Glo has the opportunity to capitalize on the growing demand for high-speed internet services. The cable's potential to provide faster, more reliable, and cheaper telecom services positions Glo to meet the increasing connectivity needs of businesses and consumers, driving revenue growth.
SWOT Analysis - THREATS
Threat #1
here
1.
Regulatory Challenges and Technological Changes:
Operating in multiple countries exposes Glo to diverse regulatory environments, and changes in regulations can pose significant challenges. Regulatory uncertainties, licensing issues, or sudden policy changes may impact the company's operations, compliance costs, and overall business strategy. In addition, the telecommunications industry is characterized by rapid technological advancements. Glo faces the threat of
Fanshawe’s Academic Integrity Policy applies to this assignment - Cite all of your sources
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01:50
Done
2
Person Signature
N. Ntuli
Person Name
Nolwazi Ntuli
9
Person Designation
Person Contact Details
Colleague
0847663896
3. The table below shows words with their meanings as they have been listed in
a Glossary. Compare the meaning given with that in a Dictionary and a
Thesaurus
Word
Glossary
Dictionary
Advertising
Any paid form of
non-personal
presentation of
ideas, goods, or
services by an
identified
sponsor.
the action of calling
something to the attention
of the public especially by
paid announcements
Belief
A person's
opinion about
something.
Version 1
2
Capital
Select: 1
88
Learner Signature
Date
Learner Workbook
The money
invested in a
firm
Drive
A strong
stimulus that
encourages
action to reduce
a need.
☐
Thesaurus
Class Activities
Aa =
+
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- 01:50 Done 2 Person Signature N. Ntuli Person Name Nolwazi Ntuli 9 Person Designation Person Contact Details Colleague 0847663896 3. The table below shows words with their meanings as they have been listed in a Glossary. Compare the meaning given with that in a Dictionary and a Thesaurus Word Glossary Dictionary Advertising Any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor. the action of calling something to the attention of the public especially by paid announcements Belief A person's opinion about something. Version 1 2 Capital Select: 1 88 Learner Signature Date Learner Workbook The money invested in a firm Drive A strong stimulus that encourages action to reduce a need. ☐ Thesaurus Class Activities Aa = +arrow_forwardTopic: principle of Marketing DESCRIPTION OF THE ASSIGNMENT Please to read and answer the question thoroughly A Radant Beauty for a New Generation When Sam Rainer launched Radant Beauty in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first-year sales goal of $1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well. His skincare company and product line had already topped the $1 Million mark and showed no signs of slowing.The line was formerly owned Zirh Skin Nutrition, a male skincare line that was acquired by Shisheido in 2000. Rainer immediately recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skincare companies, which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition ageing…arrow_forwardNo need guideline answer okk just do accurate okarrow_forward
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