BADM 532_Discussion 5

.docx

School

University of the Cumberlands *

*We aren’t endorsed by this school

Course

532

Subject

Management

Date

Apr 3, 2024

Type

docx

Pages

4

Uploaded by shrey2508

Report
In Chapter 5 of the assigned readings on motivating behavior, several important concepts and methods were discussed, which can be applied to managing employee motivation in the context of a high-end retail clothing store like Threads. Key Concepts and Methods: 1. Expectancy Theory: One of the central concepts discussed in the chapter is the Expectancy Theory, which posits that people are motivated to behave in a certain way when they believe that their efforts will lead to a desired outcome and that the outcome is valued by them. This theory is crucial in understanding how to motivate sales staff effectively. 2. Intrinsic and Extrinsic Motivation: The chapter also delves into the difference between intrinsic motivation (motivation from within, e.g., personal satisfaction) and extrinsic motivation (motivation from external rewards, e.g., monetary incentives). Balancing both types of motivation is important in creating a motivated sales team. 3. Goal-Setting Theory: Setting clear and specific goals is another important concept. Goals should be challenging but attainable, and they should align with the overall business strategy. This theory suggests that setting meaningful goals can enhance motivation. Now, let's address the questions related to managing employee motivation at Threads: 1. What behaviors would you want from your sales staff? As the manager of Threads, I would want my sales staff to exhibit the following behaviors: Excellent Customer Service: Providing a high level of customer service is essential to our business strategy. Sales staff should greet customers warmly, be attentive to their needs, and provide product knowledge.
Product Knowledge: Staff should be knowledgeable about the clothing lines, fabrics, and styles, so they can assist customers effectively. Upselling and Cross-selling: Encouraging sales staff to suggest complementary items or upsell when appropriate can increase the average transaction value. Problem Solving: Staff should be empowered to handle customer issues and complaints promptly and effectively. Team Collaboration: Encouraging a collaborative and supportive team environment can enhance morale and customer service. 2. What goals would you set for your sales staff, given your answer to question 1? Goals should be specific, measurable, and aligned with the desired behaviors. Some goals could include: Achieving a minimum level of sales per month. Maintaining a high customer satisfaction score. Completing product knowledge training. Participating in regular team meetings to discuss customer feedback and improvement ideas. 3. What type of system would you set up to reward these behaviors? To reward and motivate sales staff, I would consider a combination of intrinsic and extrinsic motivators: Monetary Incentives: Part of the store's profits could be distributed as performance- based bonuses or commissions.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help