1-4 Video Check-In- Learner-Instructor Connect

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Apr 3, 2024

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1-4 Video Check-In: Learner-Instructor Connect Alex Seamster 3-2-2024 Incremental vs. Discontinuous Innovation When looking at incremental and discontinuous innovation both have their own benefits and purpose based on the needs of the business. The term “incremental innovation” refers to a company taking an existing product or service and making small improvements or upgrades over a course of time. Typically, these improvements come with lower costs and are simply to standout from competitors in the market (Costanzo Carleton, 2019). Now looking at the term “discontinuous innovation” we see the opposite of incremental innovation. With discontinuous innovation there are significant changes to a product or services that can create a new marketplace or even displaces current ones (Jain,2023). This can often mean the development of new products or services that change the fundamental way the market is currently operating. I think that both come with great overall risk. Anytime we discuss changing a product or service it needs to be meticulously researched concerning both possible ways of innovation with the weight the potential risks and benefits carefully. Looking at incremental innovation we can see three major benefits: diversifying your portfolio, customer retention, and company longevity (Costanzo Carleton, 2019). With any product or services incremental innovation is inevitable to some degree. Changes will need to be made over time to stay current and ahead of the market. You want to be able to provide a consistently good product or services but stay relevant and
updated for customer retention. With new and updated products and service increases the companies of longevity as it will keep consumers interested and coming back overtime. This can all be achieved with incremental innovation. The risks for opting to use discontinuous innovation I feel like can come with much greater risk but also has the potential for the greatest reward if done successfully. There are several challenges that will present during the process. Some examples are there will be a resistance to change within the organization for some that can be difficult to manage. Another is uncertainty and inherent risk, there are no guaranties when it comes to this type of innovation as the company can face serious financial, technological, and market risks. We will also have challenges allocating resources between market research, development, and market entry. Time to market is another concern as when opting in for discontinuous innovation it takes a great amount of time to become market ready and competitors will be quick to respond (Jain,2023). For this project scenario the chief technology officer (CTO) has been monitoring new technology developments that the company integrate into its vehicles to enhance the usefulness of and improve access to the data acquired by the many digital sensors integrated into vehicle subsystems over the past 20 to 30 years. The technology trend of particular interest is the internet of things (IoT)—the interconnection of embedded devices, such as sensors and computers, over the internet. By taking advantage of this trend, the CTO believes the company can seize an opportunity to provide better service and predictive maintenance to its customers, improving customer satisfaction and adding additional revenue streams. I think the best approach to this would be an incremental approach. This will be the option with the least amount of risk and lower overall cost to accomplish.
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