C209 (1)

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Management

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Apr 3, 2024

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Phuong Nguyen Strategic Management – C209 A1. Creating vision, mission, and values statements is important for the company to form an effective strategy. The upper management would use a vision statement to express their desire for the organization's future goals; it helps to provide clear guidance of the company's business direction. They would also create a mission statement to define the company's purpose and explain the reason for its existence. The top management would use value statements to guide and direct the company and its culture. It creates a moral compass for the company and its employees. These statements help the company create guidelines, develop strategies, and execute necessary actions that align with its long-term goals and values. A2. The leadership team's buy-in of strategies is very important because it means that the leadership puts all their efforts into developing the strategies that help the company be successful. When leaders communicate clearly with their employees, the employees will be more engaged and motivated to achieve the goals, as they will believe they are part of the team and work together to make the strategic plan come true. A3. The organization can utilize SWOT and PESTEL analysis to perform a situational analysis. SWOT analysis is an analytical tool that assesses a business's internal strengths and weaknesses, opportunities, and threats. It provides a comprehensive understanding of the company's current situation and assesses the potential problems it can address and improve. On the other hand, the organization can use PESTEL analysis to evaluate macro-environmental influences. PESTEL is an acronym that stands for political, economic, social, technological, environmental, and legal factors that would impact business operations. The company can identify risks and opportunities impacting its strategic decisions by examining these external factors. A4. Appropriate alignment between strategy, people, and corporate culture is essential to success. The company will only achieve its goals if these three aspects are aligned. The organization must create a clear business strategy where employees clearly understand the company's objectives and expectations. It would help the employees feel connected and more engaged with the organization. Corporate cultures require management and employees to share values, beliefs, and expectations. When employees' attitudes and expectations align with corporate culture, it will boost the employees' confidence and performance within the company. A4a. Aligning strategy, people, and corporate culture is crucial to any corporation. When a company fails to align these three aspects, the employees do not feel motivated as they are not given a clear direction. As a result, their productivity and performance decrease. However, when a company has a clear direction, it eliminates uncertainty among the employees, which increases their productivity and performance to achieve the organization's goal. B1.  Strength:  Castlerock Communities LLC is proud of its exceptional customer service on warranty calls. Customers always have to wait up to 10 minutes on the phone, and the customer representative will help them resolve their warranty request within seven days. The claim will
stay open until everything is resolved with the customers' approval. Eventually, the survey will be sent to the customers to ask for their opinion on the areas needing improvement. Castlerock Communities LLC also has a solid financial position where it can easily access capital for expanding growth and investment. It allows the company to make immediate strategic decisions, such as investing in new products or services.  Weaknesses : The customer service department needs a manager to direct the team or standard operating procedures. The older employees train the new employees, which is an endless cycle. Eventually, when older employees resign or retire, it is terrible for the company as no one can train new employees and give directions when turnover happens. Another weakness that the company faces is the high turnover rate; it poses challenges to leaders as they cannot complete the projects on time, eventually leading to potential delays or budget overruns.  Opportunities:  The company can collaborate with a tech company to design a mobile app and website that lets customers submit their requests online. The request will automatically let the customers select their issues and route them to the correct department to handle them. Customers can also view their status on the website or mobile app promptly. This function will let the customers feel that their issues are being worked on and will make them happier with the company's overall customer service. Another opportunity the company has is the increased population in Texas due to the affordable cost of living. The population change leads to an increase in demand for housing. It creates opportunities for the company to get more customers.   Threats:  Castlerock Communities LLC is in the home-building industry, which is very competitive. Home-building companies often use the same vendors and subcontractors for the materials, so making the company unique is often tricky compared to its competitors. Another threat for the company is natural disasters such as flooding, wildfires, and hurricanes. These can cause extensive damage to existing homes in construction and increase the cost of repairing them.   C. SWOT analysis helps the company identify its strengths and weaknesses and explores opportunities to help the company improve and build its customer base. It allows the company to identify the threats and make decisions to focus more extensively on customer services, making the company stand out from competitors. With the company's commitment to fulfilling customers' requests, it keeps the customers and brings more customers due to its reputation of taking good care of its customers. The SWOT analysis allows the company to review all the areas, develop the necessary plan, or execute any changes immediately for improvements. 
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