MT 460 Unit 3 Discussion Post

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Purdue Global University *

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460

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Management

Date

Jan 9, 2024

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docx

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2

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Using research, introduce the concept of strategic analysis and explain its purpose in the strategy evaluation, planning, and implementation processes. Strategic analysis involves conducting thorough investigation and examination of an organization's internal and external surroundings in order to develop a plan. The objective of strategic analysis is to examine the existing strategies, discover potential opportunities and risks, and produce and assess the most effective strategic alternatives (CFI Team, 2023). Explain the differences between conducting internal analyses and external analyses in reference to your chosen organization . Conducting both external and internal studies is essential in the strategic planning process of any firm. These evaluations assist firms in acquiring a more comprehensive comprehension of their competitive landscape, possible prospects, and internal capabilities and shortcomings. Regarding Ross Clothing Store, conducting an internal analysis would entail scrutinizing the company's financial accounts, organizational structure, and activities to pinpoint opportunities for enhancement. Conducting an external analysis entails scrutinizing the retail industry, market trends, and competition in order to discover potential possibilities and risks. Choose one type of internal analysis and explain how it is used and the benefits of its use to your chosen organization. SWOT analysis is a type of internal analysis that may be utilized to assess the operation of Ross's clothes store. SWOT is an acronym that represents the analysis of an entity's internal strengths and weaknesses, as well as the external opportunities and threats it faces. This method is utilized for strategic planning in order to assess the internal strengths and weaknesses of firms, as well as the external opportunities and threats they face. By performing a SWOT analysis, Ross's clothes store may enhance its comprehension of its present market position and formulate strategies to enhance its performance (Shastri, 2022). Choose one type of external analysis and explain how it is used and the benefits of its use to your chosen organization. A PESTLE analysis is a strategic instrument employed to determine the external influences that impact a business. It represents the factors related to politics, economics, sociocultural aspects, technology, legal matters, and the environment. Through the utilization of PESTLE analysis, Ross Stores can determine the external elements that impact its business operations and make well-informed choices to maintain a competitive edge and minimize potential hazards (Fatema, 2023). References
CFI Team. (2023, October 16).  Strategic analysis . Corporate Finance Institute.  https://corporatefinanceinstitute.com/resources/management/ strategic-analysis/ Fatema. (2023, February 3).  Ross stores SWOT & PESTLE analysis | SWOT & PESTLE . SWOT & PESTLE.com.  https://www.swotandpestle.com/ross-stores/ Shastri, A. (2022, January 11).  Detailed SWOT analysis of Ross stores - 2023 study | IIDE . IIDE.  https://iide.co/case-studies/swot-analysis-of-ross-stores/
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