Milestone 2-3 Final Project Part One

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Southern New Hampshire University *

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435

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Management

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Jan 9, 2024

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docx

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2-3 Final Project Milestone One: Scenario Selection – Information Paper Southern New Hampshire University QSO-435 Adaptive Project Management Professor Blair McKenzie November 7, 2023
. Scenario Selection Managed and controlled by the Georgia-based Cox Target Media, I have chosen the case study Chapter 19 – Valpak. Valpak commenced operations in 1968 in Largo, Florida, and proclaims to be one of the most prominent direct marketing firms in North America, supporting nearly 54,000 organizations a year to achieve their objectives. The IT department at Valpak develops and maintains technology for a broad range of users and stakeholders, such as coupon- focused consumers, Valpak franchisees in need of systems to manage their sales and operations, retailers seeking to monitor and optimize their return on investment, and conventional internal corporate stakeholders required to manage core business functions (Cobb, 2015). Analyze of Traditional Project Management (TPM) and Adaptive Project Management (APM) Processes in traditional project management (Waterfall Methodology) follow a predetermined sequence, rigid plan and are chronological in nature. With this method, the project adheres to an established series of phases and is based on the idea that requirements won't change while the budget and project schedule may (2022). Some of TPM advantages are clear direction, high level of control, single point of accountability and clear documentation. While TPM does not prioritize learning from past mistakes and outcomes to better future practices, adaptive project management does, and it does so by relying on its flexibility. Adaptive project management embraces a project's flexibility, continual improvement, and adaptability since it recognizes that conditions will change during the project's lifecycle specifically in an uncertain or volatile environments (Duperval, 2023).
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