Week 3 Assignment

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American Public University *

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320

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Management

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Jan 9, 2024

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Running head: ASSIGNMENT: WEEK 3- INTERNATIONAL EVENT 1 Assignment: Week 3- International Event Tina Newkirk HOSP320 Dr. Francisco December 23, 2023
ASSIGNMENT: WEEK 3- INTERNATIONAL EVENT 2 Introduction Planning a successful event can be a daunting task within itself, however to add the element of the event destination being international is a whole other level. This can be due all sorts of things in and out of the planner’s control, thus having a toolkit to pull from and open open communication with the client will help in mitigating issues as they arise. Furthermore, things to keep in mind when with international events are travel restrictions, language barriers, cultural differences and financial expenses overall. For this event I have been requested to do and turned over from a previous event planner, I have a three-month timeline to work within for my clients so they are in a bit of a pinch. Therefore, I have to be very strategic and straightforward with my planning and the resource that I will utilize will be Destination Management Organization (DMO) for Asia vice a Professional Conference Organizer (PCO).
ASSIGNMENT: WEEK 3- INTERNATIONAL EVENT 3 The Plan It is without question that international events can be a bit more on the stressful side because of the longer processing of things. Keeping in mind without have the ideal it would normally take to put things in actions, things have to be done right the first time in additions to having a meticulous budget. Socio-economic factors have to be taking into consideration in addition to meeting the needs of my clients and being inclusive of cultural norms (Krugman & Wright, 2007). The first step I will take to "fix" this and bring this event into fruition for Karen and John is to go over what was in place already and address any questions, concerns, and/or changes to be made (if any). Reverifying the budget for the event would be a crucial element because being international, currency conversion is now added to the equation because the American dollar may not have the same value as it would in the US. The last thing I would want as an event planner is to have the client learn after signing a contractual agreement that their budget will not allow them to have event that they had in mind. However, this could determine if the necessity of the face-to-face event can be held virtually if need be (McArthur, 2014). The best start of reconnaissance would be utilizing World Tourism Organization UNWTO site because it is a single point of information on marketing and promotion plans, value chain analysis and local economic development, and tourism legislation and regulation (Sturken, 2010). Then select a Destination Management Organizations (DMO). I chose a DMO over a Professional Conference Organizer (PCO) because their primary purpose is  to increase tourism to their destination by generating awareness and demand, ultimately resulting in economic
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