Elevator Pitch BUS 400
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3-2 Milestone One Elevator Pitch Outline
1
3-2 Milestone One Elevator Pitch
Sarah Redford
May 25, 2024
Arielle Wolfe
Southern New Hampshire University
3-2 Milestone One Elevator Pitch Outline
2
Product Assortment and Planning
Walmart is a large corporation and is known for its broad range for goods and services. In order to improve service quality as well as leadership, the company needs to optimize its product assortment approach. This will improve Walmart’s product assortment planning which would help carefully select quantities of products for customers. The overall goal will be to personalize shopping for customers so that sales and profits grow. The program would support Walmart’s promise to continue developments as well as customer satisfaction in the changing in the retail markets.
Goals
To simplify as well as improve product selections that are offered at each Walmart store either in person or online.
In order to accomplish this, we need to provide a large, well selected range of items that are personalized for the requirements for the targeted audience.
Adjusting the always changing economic conditions and be able to improve the overall financial performance. Target Customer
The focused customer base for this project is wide and varied. This also includes customers
that have different interests and demands. Walmart understands that it has to change with
the varied customers and the product range.
Budget Conscious Consumers
3-2 Milestone One Elevator Pitch Outline
3
Walmart is widely known for its inexpensive daily items. Walmart aims to make shopping on a budget better for families and individuals. Value shoppers like to see a broad selection
of items at a lower cost. Walmart’s goal is to continue to stay as the budget friendly store and to be the customers’ first option by continuing to refine its products range.
Families
Families that are searching for a one stop shopping place have found that Walmart is just that place for that. Families are able to trust Walmart in order satisfy all their food, household, clothing, and other purchases. This initiative understands the importance of making sure families are taken care of by offering a large range or products to choose from
to make shopping easier.
Tech-Savvy Shoppers
Shoppers who enjoy shopping with the click of a button or in the comfort of their own environment enjoy the ease and innovation of the digital world. Walmart’s GoLocal drone delivery, online shopping and Walmart curbside for alternative attempts to attract this sector. The tech-savvy client base grows smooth digital interactions. The initiative also helps keep Walmart ahead of it’s ever changing expectations. Value and Quality Seekers
A big part of the market buys value and quality. Walmart prioritizes high quality and affordable items in the assortment strategy. By creating an inventory that meets customers
value and quality needs, Walmart is able to attract more customers with these needs. Walmart’s product assortment planning tries to make a shopping environment that every customer is able to find items that meet their individual demands by making sure it’s
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