Elevator Pitch BUS 400

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Southern New Hampshire University *

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400

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Marketing

Date

May 28, 2024

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docx

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7

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3-2 Milestone One Elevator Pitch Outline 1 3-2 Milestone One Elevator Pitch Sarah Redford May 25, 2024 Arielle Wolfe Southern New Hampshire University
3-2 Milestone One Elevator Pitch Outline 2 Product Assortment and Planning Walmart is a large corporation and is known for its broad range for goods and services. In order to improve service quality as well as leadership, the company needs to optimize its product assortment approach. This will improve Walmart’s product assortment planning which would help carefully select quantities of products for customers. The overall goal will be to personalize shopping for customers so that sales and profits grow. The program would support Walmart’s promise to continue developments as well as customer satisfaction in the changing in the retail markets. Goals To simplify as well as improve product selections that are offered at each Walmart store either in person or online. In order to accomplish this, we need to provide a large, well selected range of items that are personalized for the requirements for the targeted audience. Adjusting the always changing economic conditions and be able to improve the overall financial performance. Target Customer The focused customer base for this project is wide and varied. This also includes customers that have different interests and demands. Walmart understands that it has to change with the varied customers and the product range. Budget Conscious Consumers
3-2 Milestone One Elevator Pitch Outline 3 Walmart is widely known for its inexpensive daily items. Walmart aims to make shopping on a budget better for families and individuals. Value shoppers like to see a broad selection of items at a lower cost. Walmart’s goal is to continue to stay as the budget friendly store and to be the customers’ first option by continuing to refine its products range. Families Families that are searching for a one stop shopping place have found that Walmart is just that place for that. Families are able to trust Walmart in order satisfy all their food, household, clothing, and other purchases. This initiative understands the importance of making sure families are taken care of by offering a large range or products to choose from to make shopping easier. Tech-Savvy Shoppers Shoppers who enjoy shopping with the click of a button or in the comfort of their own environment enjoy the ease and innovation of the digital world. Walmart’s GoLocal drone delivery, online shopping and Walmart curbside for alternative attempts to attract this sector. The tech-savvy client base grows smooth digital interactions. The initiative also helps keep Walmart ahead of it’s ever changing expectations. Value and Quality Seekers A big part of the market buys value and quality. Walmart prioritizes high quality and affordable items in the assortment strategy. By creating an inventory that meets customers value and quality needs, Walmart is able to attract more customers with these needs. Walmart’s product assortment planning tries to make a shopping environment that every customer is able to find items that meet their individual demands by making sure it’s
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