BUS26 DIS5

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University of California, Los Angeles *

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26

Subject

Marketing

Date

Feb 20, 2024

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docx

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1

Uploaded by Jaz345

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Think of something that you might want to know about the general population or a segment of the general population. Which type of survey would you prefer to use for it (example: personal interviews, telephone interviews, internet surveys, etc...)?  Each posting should be a minimum of 100 words in length. If I would like to know something about the general population or a segment of the general population, such as the amount of people who get a job immediately after graduating their senior year of college, then I would utilize an internet survey. I would utilize an internet survey because this type of survey would allow me to reach the most people since it is conducted online through a virtual internet survey. This means that people all across the world could potentially participate in this internet survey as long as they had access to the link and could fill it out, then they would be able to add to the demographics and internet survey interview data. Internet surveys allow researchers to increase response rates and get real time results so I think it is very useful to utilize if you want to know something about the general population.
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