Short Answer_ Market Segmentation Assignment

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1. Business markets refers to all of the buying and personal consumption of final consumers. True or False 2. Both the internal reports system and the marketing intelligence system focus on data available from within the company True or False 3. One of the problems with internal databases is the slowness of access and cost associated with these information sources. True or False 4. The Marketing Mix includes production, price, promotion and place, they are knows as the 4ps of marketing True or False 5. Interactive marketing is one of the most critical strategies used in service firms True or False

As part of the process required before launch, you need to consider the segmentation, targeting and positioning of your potential market.  Seven positioning methods can be distinguished. Select and discuss twopositioning methods you believe would be best suited to the market of the new range of CBD oils you have selected for targeting.

Prepare a market research using this example. Include the 5 tasks needed in preparing a market research (see image below for reference). Mr. Miranda is a fresh graduate of marketing management. He has observed that the current local administration has institued a number of drastic changes, including the implementation of a curfew for minors and a 1:00 Am liquor ban in Baguio City. Marvin believes that a number of bars in Baguio City might be affected by these new policies. Additionally, he has also noticed the most of the coffee and tea shops in Baguio City are always full. As an aspiring entrepreneur ever since he was young, Marvin eagerly wants to tap the market which he believes he knows the most--the youth. Please help me, explain and elabore the answer. Please see the image below for preparing a market research.

Please only answer CLO #5 CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #5 - Identify the interrelationships among concepts, principles, and theories used in different areas of marketing management between nations and their economic and social-culture systems. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.

on 6 Today, marketers are increasingly emphasizing a Tiffany/Walmart strategy, which is to et red offer out of e question Select one: O a. a high-priced and a low-priced offering to a single market segment. O b. entirely different offerings to high-end and low-end segments. O c. a low-priced product to a high-income or high net worth segment. O d. a high-priced product to a low-income or low net worth segment. C e. different variations of the same basic offering to high-end and low-end segments.

Market segmentation divides a market into well-defined slices. A market segment consists of a group of customers who share a similar set of needs and wants. The marketer’s task is to identify the appropriate number and nature of market segments and decide which one(s) to target. There are four segmentation variables. List and discuss these variables.

1.You are a new brand manager for a product line of Coach purses. You are considering the purchaseof customer data from a company that sells a large variety of women’s products online. In additionto the name, mailing address, and e-mail address of customers, the data provides an approximateestimate of customers’ annual income based on the zip code in which they live, census data, andthe highest level of education achieved. You could use the estimate of annual income to identifylikely purchasers of your high-end purses and use e-mail addresses to send e-mails announcing thenew product line and touting its many features. List the advantages and disadvantages of such amarketing strategy. Would you recommend this means of promotion in this instance? Why or whynot? 2. When asked about Google releasing personal information to law enforcement agencies, Google’sCEO Eric Schmidt told CNBC: “If you have something that you don’t want anyone to know, maybeyou shouldn’t be doing it in the first…

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As a marketing research consultant hired by a company that manufactures sports drinks, the company is considering the use of social media advertising for its premium sports drink product "Gatorade 0" that has been on the market for the past four (4) years. Conduct research on the impact of social media advertising on the use of sports drinks by athletes. You have decided to use one qualitative and one quantitative method in your research. Prepare the problem definition and the research design for this ztufy

1 Explain the concept of brand loyalty and Woolworths approach to increasing brand loyalty. 2 Explain Woolworths leadership role in the distribution channel. (4) 3 Identify three criteria Woolworths could use for market segmentation. Justify your choices.

Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of a fictional new product or service. The product that our team is using is cerassie tea. 1. Identify and describe at minimum 3 possible consumer segments

Describing segments is the second step in the Segmentation-Targeting-Positioning process. In this step, firms break down the entire market into segments with similar qualities, using a variety of methods and tools. There is no single best way to segment a market. Firms choose methods based on the type of goods/services they offer and on their goals. For instance, if the firm wants to identify its customers easily, geographic or demographic segmentation likely will work best. But if it wishes to dig deeper into why customers might buy its offering, then lifestyle, benefits, or loyalty segmentation are more appropriate. Geodemographic segmentation provides a blend f geographic, demographic, and psychographic approaches. Typically, a combination of several segmentation methods is most effective. Read and match each statement to the segmentation method it exemplifies. Boomtown Singles Hybrid Car Metro Gear Deodorant Thinkers (VALS segment) Snowblowers College Males New Moms Northeast…

1) Choose the best answer  The post-earnings drift is inconsistent withI The weak form efficient market hypothesisII The semi-strong form efficient market hypothesisIII The strong form efficient market hypothesis a) I, II, and III b) I and II c) None of I, II, and III d) I

1. Explain the process of market segmentation, market targeting, and market positioning. 2. In market segmentation and targeting, the guideline 24/7/365 Clock is used to identify potential target segments’ needs at a specific time. Identify occasions in the following target segment’s lives where the need for a luxury hotel, high-end restaurant, movie theater, and tourism package brand can be made attractive.   a. young professionals b. senior citizens c. family d. middle-aged couples e. students

Mr. James plans to market and sell his handcrafted sports watch to young athletes aged 25 to 30. These young athletes are referred to as the ……………….. Select one: A. Target Market B. Psychographic market segment C. Baby boomer market D. Young people market

Ahmed wants to perform target marketing.Which of the following should he do?   A)He should copy the strategies performed by the competitors B)He should target the segment which provides less customer value C)He should target the segment which provides short term profit D)He should target the segments in which he can generate the greatest customer value and sustain it over time

the subject is Practical Research 2 please help this homework and own answer thank you