MKT 337 Milestone 2 paper

Assume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?

“Market Segmentation: Still the Bedrock of Commercial Success” (Source: https://www.marketingjournal.org/market-segmentation-still-the-bedrock-of-commercial-success-malcolm-mcdonald/)   In light of the phenomenal advancements in marketing technology, it is important to dispel some of the popular myths surrounding market segmentation and explain why needs-based segmentation is still the main route to commercial success.  The most common objective of modern com­mercial organizations is the sustainable creation of shareholder value. This can be achieved only by providing shareholders with a total return, from capital growth and dividend yield, that exceeds their risk-adjusted required rate of return for this particular investment. In today’s highly competitive environ­ment, the major sources of shareholder value creation are the intangible mar­keting assets of the business, such as brands, customer relationships and channels of distribution, the 70% of the company’s value that does not…

Which market segmentation approach is Nissan most likely to use? ocassion segmentation benefit segmentation gender segmentation lifestyle segmentation

Discuss how demographic and lifestyle variables can be used to segment the consumer market using Living Standards Measure methods.

we have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones.   1 ) What are the customer's needs this product will be able to meet? 2) What can make our product competitive, what is the advantage to selling this type of product? 3) What customers can be targeted by this business, age groups, geographic regions, income level, gender.

Executive Summary FOR WALMART Positioning Statement  Provide the positioning statement your marketing plan will apply.   Marketing Plan Objectives  List the objectives of the marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.

Creative works is a leading cosmetic company. It is launching a new natural cream - Youth Plus for older women. Who are the direct competitors to the company? What strategy should the company follow to capture market share? Explain with the help of perceptual maps

. Do you think the following market segmentation criteria listed below bring market opportunities to some product marketers? Are these segments viable for certain products? If so, identify them. Also, identify some leading brands currently positioned for people in these segments :                                                                           People who are into fitness and working out and believe in total fitness lifestyle. Online shoppers who tend to be more affluent than average when compared to those who are online but don’t shop

1) Cathy's Fashions is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively higher income. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________. A) ambush marketing B) social marketing C) societal marketing D) target marketing E) cause marketing 2) Standard Chartered Bank is the sponsor of the annual Marathon in Hong Kong, which is attended by many fans and watched by viewers worldwide. The Standard Chartered Bank’s logo and name are displayed throughout the racecourse. Standard Chartered Bank most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics 3) Happy Holidays, chain of travel agencies has identified the lesbian, gay, bisexual, and transgender (LGBT) community as…

Discuss:  What buying factors most likely affect consumers who purchase luxury bottled water ( Beverly Hills 90H2O? explain in detail with strenth  and weakness points

2 Describe the new features you would add to an au- tomobile designed for consumers in the 55+ age group. In what magazines would you advertise to appeal to this target market?

A women’s health clinic has recognized the need to segment its market. Identify three bases by which this clinic might segment the female market, and identify the manner in which the “product” component of the marketing mix would change in light of the segmentation base used.

1.     How does Freud’s work on the unconscious mind relate to marketing practice? 2.     Enculturation helps us learn the beliefs and behaviors of our own society. Could an external marketer learn the same things through acculturation? 3.     What is the basic philosophy behind a lifestyle marketing strategy? 4.     How can marketers stay on top of changes in lifestyle trends?

APPLE COMPANY My group and I care creating a Startegic Marketing Plan and the topic I have to talk about is Segmentation and Target Market  Analysis of potential customers, Segmentation of market and selection of Target Market that supports the Strategic Focus  The strategic focus topics are:  Product Innovation Branding and Emotional Connecrtion Customer experience  Ecosystem Integration  Marketing Communication and Advertising  Digital Marketing and Social Media International Expansion and Localization

https://www.jackery.com/products/explorer-1000-portable-power-station Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer) Undifferentiated Targeting Strategy (mass marketing) Differentiated Targeting Strategy Concentrated Targeting Strategy Micromarketing (one-to-one marketing)   Explain why?

PLEASE RESPOND TO THE FOLLOWING: “LATERAL MARKETING STRATEGY” 1ASSESS THE VALUE OF TARGET MARKETING AS AN EFFECTIVE HEALTH CARE MARKETING STRATEGY APPRAISE THE DEGREE TO WHICH VERTICAL AND TRADITIONAL SEGMENTATION HELP MARKETING MANAGERS USE TARGET MARKETING STRATEGIES SUPPORT YOUR RATIONALE WITH AT LEAST TWO (2) SPECIFIC EXAMPLES OF TARGET MARKETING WITHIN A HEALTH CARE ORGANIZATION WITH WHICH YOU ARE FAMILIAR 2 EVALUATE THE IMPACT OF LATERAL SEGMENTATION IN ENCOURAGING MARKETING MANAGERS TO LOOK BROADLY AT MARKETS IN ORDER TO IDENTIFY PREVIOUSLY OVERLOOKED OPPORTUNITIES PROVIDE AT LEAST ONE (1) SPECIFIC EXAMPLE OF QUALITY INITIATIVE WITHIN A HEALTH CARE ORGANIZATION

MANAGEMENT DECISION CASECrafty Credit Card Competitor “Chases” Amex for Shareof Millennials’ Wallets This case focuses primarily on the battle between Chase and Amex over millennial consumers. But, as the content in this chapter points out, lumping all older consumers into a generalized segment overlooks some important variables. Looking at the generational groups and their representative values (see Exhibit 7.7), where would you suggest Amex focus its marketing efforts, and why?

Solve for Segmentation Target and Positioning ( STP)Startegy.

Personal care products are a huge industry. Gaining even just a few percentage points of any personal care category can reap great rewards for small market players. You are to assess the personal soap market and do the following: 1. Identify and define the different markets that are being targeted by the major brands (hint: most of these brands segment the market via benefits). Identify at least half a dozen market segments. 2. Identify a segment that you feel is yet to be tapped and describe this market segment. 3. Propose a concept or mockup for the kind of soap product that you think would attract this identified market segment.

ssistant Professor of Marketing, Whittier College Case Denny’s is a traditional American diner chain with more than 1,600 locations nationwide, and additional overseas operations in more than a dozen countries. They’re well known for their bottomless cups of coffee, Grand Slam breakfasts, and other staples of the greasy spoon. However, in recent years, Denny's identified a positioning problem facing the company: lack of appeal among millennial consumers. Though Denny's has strong national brand awareness, it was associated with visits of convenience or habit: the driver on a road trip, the long-time customer powered by inertia, or someone whose 3 a.m. hunger had them on the lookout for any open restaurant. The boomer customer base they did have was aging, leading to a decline in sales, and they were not attracting new consumers to their booths to compensate (Usitalo, 2015). Fortunately for Denny's, this was about to change. In late 2014, John Dillon became the new Chief Marketing…

Marketing for a better world (#M4BW) may include efforts by some firms to offer value to underserved market segments. Give examples of two companies that are demonstrating this.

Choose 2 local brands and identify their positioning statement. Do you believe in their positioning statement? Why or why not?

For each of the following products, identify the segmentation base that you consider the best for targeting consumers: (a) biscuits, (b) shampoo, (c) wireless broadband, and (d) holidays. Explain your choices. You are required to use 4 key types of market segmentation provided

Building trust in with emerging market consumers using the consumer mind space model.    Explain how you will build trust in your brand (pop tarts) with consumers in the emerging city by using the consumer mind space model as your guideline. In your explanation:  • Identify and describe the five key constructs of the consumer Mindspace model

What segmentation criteeria is used by atc? What targeting strategy is being used by atc? What is the positioning of atc? What are the need of the target segment?

evaluate Adidas’s positioning strategy