Answered: we have decided to start a new business…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

we have decided to start a new business called ABC headphones. We will be selling a variety of diff head phones.

1 ) What are the customer's needs this product will be able to meet?

2) What can make our product competitive, what is the advantage to selling this type of product?

3) What customers can be targeted by this business, age groups, geographic regions, income level, gender.

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Follow-up Question

1 ) List and describe the impact of any four macro environmental variables on your business.

2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice

3) Select a targeting strategy most suitable for your product idea. Explain your choice.

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