BUSN 661 VR WEEK 4 POWER BI REPORT

Question: What's Caterpillar's future? What should it do next with its product line? Where is the future growth for this company?

To: Disney + Marketing Executive From: Sasha Terry, Marketing Consultant Date: September 2021 Subject: Disney + Streaming Services Value Proposition I. Market Segment Analysis   Determine and describe the current primary segment.The client has an interesting question. What target market can be perceived by current messaging for the product/service? Visit the public website for your company's product/service. Based on the information available and any other publicly available information, infer the primary target market based on the messaging you find.   Describe the primary segment you believe your company is targeting for this product/service. Focus only on this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney offerings). Describe the primary segment in terms of the behavioral,demographic, and psychographic characteristics for the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers…

Please explain the photo attached. Thank you. TOPIC: MARKETING STRATEGIES OF STARBUCKS

Subject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market?

Scenario: You work for Company XYZ and are assigned to work with the marketing team dedicated to a line of baby products.  Write a 50-word description for a new product, an eco-friendly baby diaper.  Create a name for this eco-friendly diaper.  Be sure to mention the feature and details about the product, and how it differs from other leading diaper brands. Part two of the activity is to answer the following: (1) Who is the audience for business communication? (2) What is the audience’s general attitude toward the product? (3) What does the audience need to know?

Q3 You are the Chairman of a French FMCG company in India by the name of “FrenchShine”. You are operating in the “Soaps & Detergents” category & are facing tough rivals like HUL, Nirma & P&G. You have been operating in India since 2016.During 2020, there has been a steady decline in your revenues & profitability. Your market share has also fallen from 6% to 2.5% during 2020. Your competitors are eating into your market share slowly & steadily during Covid-19 pandemic times.a. What turnaround strategies can you suggest to arrest the decline of revenues &profitability of your company? b. In your opinion, would it be considered appropriate to pursue a Strategic Alliance or a JV Strategy or should “FrenchShine” go it alone in India? State your response with appropriate justifications & reasons. What would be the advantages & disadvantages of such a strategy?

As a new sales and marketing manager, Muthu and his team successfully determined the market penetration price strategy for children's new fruit-flavoured chewable vitamin C. Muthu and his team must now design an advertising campaign strategy in order for this new product to be successfully launched in the market.Demonstrate the elements to develop an effective advertising campaign that can break through the clutter for children's new fruit- flavoured chewable vitamin C with a variety of fruit flavours.

Do not use AI or ChatGPT for answering.

Notes : it's research task RESEARCH TASK The year 2020 has changed the world with the COVID-19 pandemic. Since the emergence of COVID-19, it has had a global impact, affecting all markets and businesses, leaving nothing unscathed. Thus, your task is to search the case study on how COVID-19 has changed the future of E- Commerce whether it gives a bad or good effect. *Notes: you may search for news/article on internet. Give the link for the news/article you found.

Article: Does the U.S. Hospitality Market Offer Fertile Soil for Lemon Tree Hotel's Inclusive Business Model?  1. Provide and overview of the case and discuss how DEI is associated with Lemon Tree's business strategy. What are the major challenges (lega, regulatory, financial or branding/competition) that Lemon Tree would face in implementing its DEI model in the United States?

Question: Read the following study summary and answer the questions. A researcher wants to investigate the factors that affect the adoption of social marketing tools by SMES in Jordan. Accordingly, the researcher identified three factors that were extracted from the theoretical literature, namely the economic environment, competitive environment, and the technological environment. The researcher has developed a questionnaire for the purposes of collecting data from a sample of managers in those companies. He also made several assumptions to measure the impact of these factors on the adoption of social marketing tools. Depending on the situation above, indicate the steps necessary to carry out this research, using the main points below. 1. Suggest an appropriate title for this study. 2. Formulate the study problem 3. What is the main study question? 4. Identify three to five objectives for this study. 5. Suggest the study hypotheses. 6. Illustrate (using drawing) the conceptual model…

Ay 1 - mcq Company X and Company Y Ahrens Vitamins. Inc., have high market commonality, both geographically and in the market segments in which they compete. Company X, the number two firm in the industry, has undertaken a major strategic attack upon Company Y, the market leader. Which of the following statements is MOST likely to be true? A. Company Y will respond after a long delay as the nutrition supplement industry is a slow-cycle industry. B. As the market leader, Company Y has little to fear from an attack by Company X and will not expend organizational slack ana major response. C. Company Y will respond aggressively because of the high multimarket contact between both companies. D. Company Y will not respond aggressively since this is a strategic move and not a tactical action.

According to a recent study of approximately 347 financial statement frauds by the law enforcement agencies, senior management is the group most likely to commit financial statement fraud. The CEO was involved in 72% of these frauds, and the CFO’s involvement was 65%. Either the CEO or the CFO was involved in 89% of the cases. Motives for senior managers to commit financial statement fraud are varied. Following are questions which might help to better understanding the reasoning behind. (a)  Appraise the reasons senior management would overstate or understate business performance. Elaborate. (b)  Why would CFOs cook the books even though they know that it is against the law? Elaborate.

How many positioning statements does a company typically have?   None, since a "positioning statement" isn't a real thing. Companies typically have a positioning statement for each target market. Companies only have one positioning statement since its essentially a mission statement. Companies usually have a positioning statement for their 3 primary sustainable markets.

The topic must be about:Point of sale(POS) and restaurant management systemand dont forget put graphs and statistics

10) Champion is a manufacturer of lunch boxes, school bags, and school stationery. The company hopes to sell the products at a low price to penetrate the market quickly. Which of the following best supports a market-penetration strategy for Champion? A) Production costs increase as sales volume increases. B) It is very difficult for competitors to enter the market. C) The cost of producing a smaller volume is negligible. D) The quality of the products supports high initial prices. E) The market for the products is highly price sensitive.   11) Managers at the Imperial Hotel Group complained that the chain's overall image was hurt because Imperial Hotel Japan was overcharging guests and providing poor service. The Imperial Hotel Group was experiencing __________ conflict. A) equilateral B) vertical C) multitiered D) communal E) horizontal     12) Joyce’s is a clothing retailer that targets teenage girls. The company is designing promotions for its catalogs, Web site, and retail…

1. Perform a SWOT analysis of AdRoll. 2.  What areas do you see as opportunities for growth, and what strategies do you recommend to AdRoll? Why?   SWOT ANALYSIS   Strengths AdRoll’s strengthsincluded a 97 percent customer retention rate along with cutting edge display prod-ucts. The company also had products for all sizes of businesses. AdRoll was one of eight companies to advertise through the Facebook platform. The com-pany had a high return on investment for customers and a skilled and experienced management team. Finally, the firm had a simple navigation platform.   Weaknesses The weaknesses that confronted AdRoll included seven other competing companies thatwere also a part of the Facebook platform. Some feedback from consumers had been negative. The company would have a hard time sustaining its growth rate of 11,082 percent like it had in the past three years. AdRoll was a young company that did not have extensive experience in the growth process. The company also had a lack of…

Jenny’s Stores is a retail chain with 150 outlets throughout North and South America. Faced with falling profit margins, the company is contemplating launching its own private brand that would reduce costs, improve margins, and allow it to pass on some of these benefits to its consumers. ***  Question | Which of the following, if true, would most strengthen the argument for launching private brands? A) Most customers visiting Jenny’s Stores are loyal to existing national brands.   B) The economy has started to improve, and consumer spending is increasing.   C) Customers at Jenny’s Store are likely to become more price-conscious over the next few years.   D) The company enjoys good relations with the suppliers and manufacturers of the brands that it sells in its stores.   E) The stores enjoy high visibility and attract foot traffic well.

#1

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a real- world context. Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis. Assignment Guidelines: 1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands. 2. Market Analysis: Conduct a thorough analysis of your target market. Define the target…

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…

Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…

Table of Contents Using the attached Marketing Strategy Template, for  your preliminary Marketing/Business Plan (60–80% completed) for your product or service   Our company will be providing the service of real Estate videography and the name of the company is Benjy Studios Executive Summary Business Overview o   Company Name, Leadership Team, Mission Statement o   SWOT Analysis Business Initiatives o   Overarching initiatives: problem you are solving, marketing initiatives, goals, metrics production and distribution resources Target Market(s) o   Industry Name, Market Segments, Buyer Profile(s), Competitive Landscape Analysis   Market Strategy Product, Price, Promotion, Place, People, Process, Physical Location Marketing Channels How and where will you market your product, i.e. website, social media, radio, etc. Financial Forecast and Budgets Variable Costs, Fixed Costs, 3 YR Sales Forecast, 3 YR Financial Performance Action Plan The next three steps you will…

Promotion A Radant Beauty for a New Generation When Sam Rainer launched Radant Beauty in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first-year sales goal of $1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well. His skincare company and product line had already topped the $1 Million mark and showed no signs of slowing. The line was formerly owned Zirh Skin Nutrition, a male skincare line that was acquired by Shisheido in 2000. Rainer immediately recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skincare companies, which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition ageing skin. No serious conservatively priced high-end skin care solutions existed for young skin problems, such…

When Sam Rainer launched Noodle in the USA in spring 2021, it was with a clearly articulated marketing strategy – a hefty first year sales goal of $ 1.7 Million. Nine months after rollout, Rainer’s plan seemed to have worked quite well: His skin care company and product line had already topped the $1 Million mark and showed no signs of slowing. Formerly of Zirh Skin Nutrition, a male skin care line that was acquired by Shisheido in 2000, Rainer recognized an underserved market segment among young people ages fifteen to twenty-nine, a group he called “Generation Me”. A combination of Generation X and Generation Y, Generation Me had long been ignored by the more recognized skin care companies. Which tended to make products to help older consumers fight such skin ailments as wrinkles and recondition aging skin. No serious conservatively price high-end skin care solutions existed for young skin problems, such as oily skin, combination skin, and acne. That is, until Noodle entered the…