Q4

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Fort Hays State University *

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812

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Marketing

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Feb 20, 2024

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docx

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Uploaded by JusticeScorpionMaster724

Q4 In 2019, Kia Motors America sold a variety of automobiles across five product lines: sport-utility vehicles/crossovers, sedans, hatchbacks, minivans, and hybrids/electrics. In 2019, Kia offered eight sedan models including Rio, Forte, Optima, Stinger, Cadenza, and K900. Kia's eight sedan models represent the of its sedans. Product Line Depth All of the following are characteristics exhibited by winning products EXCEPT: good product quality, according to the customer’s definition of quality. The number 1 driver of new product profitability is: unique superior product. The Stage-Gate model includes all of the following steps EXCEPT: Training In which of the following stages of the product life cycle are promotion efforts minimal? Decline During which stage of the product life cycle would Dannon Greek Yogurt most typically add new flavors and sizes to its new organic product line? Growth Which of the following choices is NOT a consideration for the depth of a product line? The trialability of the product line. Pepsi acquired the Naked Juice brand is 2007 as a shift towards adding beverages with a health and wellness aspect to its existing product mix. Naked Juice's better-for-you smoothie drinks appealed to health-conscious consumers who were reducing their consumption of Pepsi's other beverages due to health concerns. What consideration associated with product mix breadth does this best represent? Undertaking a business whose profit stream will probably correlate negatively with the profit streams of existing businesses, thereby reducing the overall risk of the enterprise. All of the following are examples of expansion of the existing product line of Coca-Cola EXCEPT: Coca- Cola freestyle vending machine After seeing increased competition, and in an effort to increase sales and profitability, Wonder Bread wants to extend its product mix breadth. The firm should consider all of the following EXCEPT: tapping into scarce resources that could benefit the overall product mix. All of the following are typical marketing research techniques utilized in the new-product development process EXCEPT: awareness and usage study. The three interrelated elements in the marketing strategy formation process include all of the following EXCEPT: objectives Keurig originally launched the single-cup brewing system exclusively for offices in 1998. However, more than five years later, Keurig extended the line to home-use systems, which were smaller and less expensive than the office version. In doing so, Keurig increased consumer demand for home-use based coffee makers overall. In 2017, Keurig's total sales exceeded $4B, and its single-serve coffee makers accounted for 30% of all single-cup coffee makers sold in the United States. Keurig's addition of its single-serve coffee maker for home use is most closely connected to which product line depth consideration? Category size impact

Q4 Hilton Hotels recently surveyed its business travelers and found that business travelers appreciated unexpected amenities such as free, high-speed Wi-Fi and morning newspaper delivery yet experienced inconsistencies with noise levels in the guest rooms. In terms of product levels, Hilton is doing well with respect to delivering its [blank] product. Augmented Saucony is considering adding a new item to its Hurricane line of running shoes to increase its product line depth. All options would be acceptable EXCEPT: adding a new private-label product. In 2019, Kia Motors America sold a variety of automobiles across five product lines: sport-utility vehicles/crossovers, sedans, hatchbacks, minivans, and hybrids/electrics. In 2019, Kia offered eight sedan models including Rio, Forte, Optima, Stinger, Cadenza, and K900. Kia's five product lines represents its: product mix breadth What type of marketing strategy best exemplifies a straightforward mapping of a product to a customer's willingness to pay? Good- Better – Best vertical differentiation In August 2003, Frito-Lay launched its Lay's Stax brand of potato chips. The chip was intended to compete directly for business from fans of Pringles. The curved shape and texture of the chip were virtually the same. The tall, cylinder-shaped canister was nearly identical. During the first few months of the product launch, Stax was available for $0.69 in grocery stores. After the initial penetration strategy to attract customers, the common supermarket price rose above $1. Discounting at product launch to encourage trial is a characteristic of which stage of the product life cycle? Introduction In 2015, computer tablets were changing the way in which US consumers interacted with the media and shopped. At the time, demand for tablets was surging while demand for personal computers (PC) had peaked. In fact, in 2015, computer tablets (~400 million sold) outsold PCs (~350 million sold) for the first time in history. In 2015, tablet computers were in the [blank] stage of the product life cycle while PCs were in the [blank] stage of the product life cycle. Growth, Maturity Nestlé introduced Butterfinger Peanut Butter Cups, and sales in the peanut butter chocolate candy category increased. This is an example of: Category size impact Benson Shapiro's "three degrees of interaction" include all of the following EXCEPT: Synergy A competitive analysis of Starbucks entering new markets includes all of the following EXCEPT: the number of new coffee drinkers in the United States every year. Which of the following represents the most significant risk to companies using a mass-marketing approach? They may lose customers to niche marketers. Dunkin' Donuts is expanding in several different countries. Its stores offer curry doughnuts in India, dulce de leche doughnuts in Peru, and cherry brandy doughnuts in Germany. This is an example of segmentation based primarily on: geography Segmentation and targeting influence a company's resource allocation, potentially affecting strategic decisions in all of the following areas EXCEPT: Mission formulation . Which of the following approaches is NOT an avenue for changing the position of Arm &Hammer Baking Soda in the minds of consumers in order to extend the product life cycle and increase sales? Increasing Trade promotions

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