Cost Accounting

docx

School

Indiana University, Bloomington *

*We aren’t endorsed by this school

Course

580

Subject

Marketing

Date

Feb 20, 2024

Type

docx

Pages

4

Uploaded by BarristerManatee3649

Report
Bin Biosa Ary Handy 1. What is your recommendation regarding the 103 product line? Conduct some financial analysis to support your recommendation. Company’s operating income is – 176.17 with contribution margin per unit 0.63(VC per unit=1.160). To achieve breakevenpoint company must sells at least more than 1.882 units (Total FC = 1.176). 2. What would happen to financial results in the short-run if this product were deleted? All Products % Without 103 Net Sales 9,960 100.0% 7,800 100.0% COGS (7,498) 75.3% (5,684) 72.9% Gross Margin 2,462 24.7% 2,116 27.1% Selling Expense (1,064) 10.7% (824) 10.6% General Adm (820) 8.2% (630) 8.1% Operating Income 578 5.8% 662 8.5% Int Expense (250) 2.5% (196) 2.5% R&D (175) 1.8% (137) 1.8% Income Before Taxes 153 1.5% 329 4.2% If 103 products were deleted, the Operating Income Margin would raised to more than 8%. Selling Price 1.35 Quantities 1,600 Variable Cost Total Per/Unit DM 512 0.320 DL 608 0.380 Utilities 30 0.019 Maintenance 10 0.006 1,160 0.725 Fixed Cost Total Rent/Lease 136 Dep 408 Other Factory Cost 110 SGA 430 Int Exp 54 R&D 38 1,176 Operating Income =(SPxQ)-(VC*Q)-FC (176.17) Contribution Margin per Unit =SP-VC 0.63 Breakeven Quantity =Total FC/CM per unit 1882 BEP =SP*Q 2,540.52
3. Estimate a break-even point by product line. 4. 4. What is your short-run/long-run enthusiasm for the 103 product line? To achieve breakevenpoint for 103 product line, company must sells at least 1.882 units (Total FC = 1.176). If company can’t do that, company should stop producing 103 product. 5. At the firm level, if you were a consultant, what strategy recommendations would you have for Andrea and Jill? Product 103 has the highest CM per unit (eventhough has the highest VC per unit) and lowest BE Quantity (easier to achieve than the other products). I would like to recommend the company to produce more product 103 (at least more than BE quantity) and stop producing product 102. Product 101 Selling Price 1.20 Quantities 4,333 Variable Cost Total Per/Unit DM 1,293 0.298 DL 1,340 0.309 Utilities 23 0.005 Maintenance 18 0.004 2,674 0.61712 Fixed Cost Total Rent/Lease 186 Dep 565 Other Factory Cost 140 SGA 1,014 Int Exp 131 R&D 91 2,127 Product 102 Selling Price 1.25 Quantities 2,080 Variable Cost Total Per/Unit DM 610 0.293 DL 774 0.372 Utilities 25 0.012 Maintenance 15 0.007 1,424 0.684615 Fixed Cost Total Rent/Lease 157 Dep 428 Other Factory Cost 110 SGA 440 Int Exp 65 R&D 46 1,246 Product 101 Operating Income =(SPxQ)-(VC*Q)-FC 398.71 Contribution Margin per Unit =SP-VC 0.58 Breakeven Quantity =Total FC/CM per unit 3649 BEP =SP*Q 4,378.75 Product 102 Operating Income =(SPxQ)-(VC*Q)-FC (69.94) Contribution Margin per Unit =SP-VC 0.57 Breakeven Quantity =Total FC/CM per unit 2204 BEP =SP*Q 2,754.64 101 102 103 Revenue 5200 2600 2160 Selling Price 1.2 1.25 1.35 VC per unit 0.617 0.684 0.725 CM per unit 0.583 0.566 0.625 BE Quantity 3649 2204 1882
6. Can Bergsson’s Best benefit from grocery shopping transitioning to being more online based? Expanded Market Reach: Online platforms provide the opportunity to reach a broader audience beyond local markets. Company can tap into new customer segments and geographical areas that may not be easily accessible through traditional brick-and-mortar stores. Direct-to-Consumer Sales : With an online presence, Company can establish direct-to-consumer sales channels. This allows company to build relationships with customers, gather data on preferences, and control the entire customer experience from purchase to delivery. Convenience for Customers: Online grocery shopping offers convenience to consumers who can order yogurt products from the comfort of their homes. This convenience factor may attract busy individuals or those who prefer the ease of having products delivered to their doorstep. Adaptation to Changing Consumer Behavior: As consumer behavior shifts towards online shopping, Company need to adapt to these changes to remain competitive. Embracing e-commerce allows companies to stay relevant and meet the evolving preferences of their customer base. Partnerships with Online Retailers: Company can form partnerships with online grocery retailers. This collaboration can enhance product visibility and availability on popular e-commerce platforms, increasing the likelihood of reaching a wider audience. Customization and Personalization: Online platforms enable Company to offer customization and personalization options. Customers can choose specific flavors, ingredients, or packaging, creating a personalized experience that may not be as easily achievable in traditional retail settings. Efficient Inventory Management: Online platforms often integrate with advanced inventory management systems. Company can benefit from improved inventory control, reducing the risk of overstock or stockouts and ensuring a more efficient supply chain. 7. How can Bergsson’s Best compete against large competitors such as Yoplait and Chobani? Product Differentiation: Innovate and differentiate the skyr products by introducing unique flavors, formulations, or packaging. Consider adding functional ingredients, such as probiotics, superfoods, or locally sourced ingredients to stand out in the market. Emphasize Authenticity and Tradition: Leverage the company's Icelandic heritage, traditional machinery, and recipe as a unique selling point. Highlight the authenticity of the product, which may resonate with consumers seeking genuine and traditional yogurt experiences. Niche Marketing: Refine the target market to focus on specific niche segments. For example, target consumers who value traditional production methods, authenticity, or unique flavor profiles. Niche marketing allows for more tailored messaging and product offerings. E-commerce and Direct-to-Consumer Sales: Strengthen the online presence and consider selling directly to consumers through an e-commerce platform. This allows for a direct connection with customers and provides an opportunity to create a loyal customer base.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
  • Access to all documents
  • Unlimited textbook solutions
  • 24/7 expert homework help
Collaborations and Partnerships: Explore collaborations or partnerships with health and wellness influencers, fitness brands, or other businesses aligned with the target market. Endorsements from influencers can enhance brand credibility and reach a wider audience.