Module 2 Marketing Plan Template
.docx
keyboard_arrow_up
School
Embry-Riddle Aeronautical University *
*We aren’t endorsed by this school
Course
311
Subject
Marketing
Date
Feb 20, 2024
Type
docx
Pages
6
Uploaded by sebasan98
1
Marketing Plan: Rock n Roll Bar- Restaurant
David Sanchez
Embry-Riddle Aeronautical University
MKTG 311: Marketing
Professor LaTrice R. Small
August 20th, 2023
Situation and Company Analysis
2
Economic Environment
Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the
economic environment that you are operating in? Is it growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like?
Technical Environment
The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence your consumers and competitors. Industry Environment
What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use?
Competitive Environment
How many competitors do you have? Who are the key competitors? What are the key selling points or competitive advantages of each one? What is your advantage over competitors? Is the market large enough to support you and competitors? Political Environment
Consider the political environment for the areas that your business will trade and operate in. Is there a stable political system? Are there any licenses and regulations that you should be aware of? Do you need to win support to be able to operate? SWOT Analysis
3
HELPFUL Ideas
HARMFUL Concerns
Internal
Strengths
Does the organization have a strong brand
presence? What resources are available for marketing activities?
Does the company have unique products or services that satisfy the needs of its target market?
What makes the company's products or services unique?
What value is brought to customers?
Weaknesses
Does the organization have a weak brand presence?
Are resources insufficient for marketing activities? Does the company lack distinctive products or services? Do current products or services fail to satisfy the needs of customers?
Do current products or services fail to bring value to customers?
External
Opportunities
What C-PESTs could the company try to take advantage?
Does the target market have any unfulfilled needs that the company can satisfy?
Are there emerging target markets with needs that the company can satisfy?
Are there ways the company and its competitors can benefit from working together?
Are there opportunities for collaborating with customers to build brand presence?
Describe and analyze if market demand is increasing?
Are there changes in the government regulations that will affect the company?
Describe any emerging global issues that will affect the company?
Threats
What are the tactics that competitors use to pursue customers?
What are the strengths of the company’s biggest and or emerging competitors?
In what ways are the competitors’ products or services superior to the company’s offerings?
How are competitors likely to respond to any changes in the way the company markets?
Is the company behind in adopting new technologies for marketing?
Describe any ways in which international competitors are taking away market share?
What do customers dislike about the company?
Describe and analyze if market demand is decreasing?
Mission, Objectives & Goals
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Related Questions
Rate%
2016
2017
2018
2019
2020
Unemployment
19.91
19.10
19.29
15.59
17.13
Economic
3.98
3.48
2.63
1.79
-20.21
1. From the table (Country X) plot a graph.
2. What trend do you observe in unemployment rate? Economic rate
3. Identify the relationship between economic growth and unemployment if any (positive, negative, no relationship) Use the data to justify your choice)
4. Does the relationship observed in number 3 satisfy the economic view of relationship between economic growth and unemployment? Use references to support your answer.
arrow_forward
SUBJECT: Fundamentals of Business Analytics
How does analytics be useful in the sector of:
A. TourismB. AgricultureC. Economics
arrow_forward
subject: Quantitative Analysis For Business
Please answer both.
22. Dawn owns a dog day care company that offers kenneling services for dogs that weigh less than 30 pounds. Dawn has decided to expand the building that houses the kennels by 1,000 square feet. A friend suggested that Dawn consider three expansion options: 1) only board dogs under 30 pounds; 2) only board dogs larger than 30 pounds; or 3) split the new space, allocating 50% to dogs under 30 pounds and 50% to dogs over 30 pounds.
Expansion Options
Strong Economy
Weak Economy
Likelihood 40%
Likelihood 60%
Only dogs under 30 pounds
$19,000 increase in revenue
$18,000 increase in revenue
Only large dogs
$22,000 increase in revenue
$15,000 increase in revenue
Split the space between small and large dogs
$20,000 increase in revenue
$16,000 increase in revenue
Based on the table shown above, which option has the highest expected value?
Splitting the space between small and large…
arrow_forward
Subject: Logistic Management
Q#6) What is Porters Power Model explain with example?
Q#7) What is risk management & mitigation explain with example?
arrow_forward
Please answer all
arrow_forward
8. From the data given below, find the second five years moving average.
Year
Sales
2012
20
2013
25
2014
30
2015
35
2016
40
2017
45
2018
50
a.
40
b.
35
c.
45
d.
50
arrow_forward
Need help with Question 5
arrow_forward
Multiple choice:
1. You own a business. Your business is engaged in buying goods at a wholesale price and reselling them at retail prices on Facebook. Your business is a
A. service business
B. manufacturing business
C. merchandising business.
D. monkey business
2. Decreases the proprietorship
A. Additional investment
B. Service income
C. Rent expense
D. Initial investment
arrow_forward
Question 36
The main statistic that is used to monitor unemployment in the economy is
O a) the inflation rate.
b) nominal GDP.
Oc) real GDP.
O d) real GDP per capita.
e) the unemployment rate.
arrow_forward
Life Orientation
2021
Grade 9
7.1
Discuss separately how values and interests are important factors to
consider when making a career choice.
(2X:
7.2
Name the type of institution from which an individual would typically obtain
the following qualifications:
7.2.1 a degree in medicine
7.2.2 a marketing diploma
7.3
Mention a factor that should NOT have an influence on making subject
choices.
QUESTION 8 - Case Study
Read the adapted online article below and answer the questions that follow:
TIMES LIVE
Schoolboy hospitalised after beating by bully- as classmates film it
NIVASHNI NAIR | 06 September, 2016 07:44
arrow_forward
Operations Management CH 3
Question 19
Please show work and explain.
arrow_forward
MY COURSE IS STRATEGIC MANAGEMENT
Question 1
Cost leadership strategy can allow a firm to earn above-average returns in spite of strong competitive forces in the industry. Discuss how this is possible by addressing each component of the five competitive forces.
arrow_forward
Required The following is a list of websites for a number of companies. Briefly describe each companyand indicate whether it is more likely to use job costing or process costing. Explain why in each case. Alsoexplain why you think each company (a) is or is not a global company and (b) has significant environmentalissues in its operations.1. New Century Software Inc. at www.newcenturysoftware.com.2. FedEx Office at www.fedex.com.3. TXI Cement (TXI) at www.txi.com.4. Paramount Pictures at www.paramount.com.5. Coca-Cola at www.coca-cola.com
arrow_forward
QUESTION 3Andrew and Simon are prospective entrepreneurs and are soliciting your advice to start their entrepreneurial venture in a profitable industry. Your task is to choose for them an industry you know very well and do an industry and competitive analysis to determine its profitability and advise them accordingly.
arrow_forward
Assessment
Problem set 2.2.1
Analyze each problem and show your solutions in an orderly manner.
1. Mutual funds for ABC Company have Php500,000 available for one of the
three investment alternatives in the stock market: a black-chip stock offering,
a growth-stock offering, and a venture-stock offering. The environment of the
investment can assume any of the three future events, and ABC has no
information about the response of the market. The payoff table of ABC
Company is presented below:
The trend
Stock type
in the
stock
Black chip
Growth
Venture
market
Affluent
Php250,000
Php375,000
Php500,000
Moderate
75,000
150,000
100,000
growth
Moderate
decline
-50,000
-150,000
Breakdown
-300,000
-400,000
-500,000
Advise the company on the best alternative to adopt using the minimax
regret criterion.
2. A certain village, in anticipation of possible losses due to flu-related sickness
among its residents, is faced with three possible options: (1) stock 2000 units
of type A flu vaccine only, (2)…
arrow_forward
subject: Quantitative Analysis For Business
Please answer both.
18. A pizza restaurant would like to add fresh ingredients which are available during the summer to the menu. Only three items may be added, which is a first-time offer to patron. There are five menu items under consideration: spinach salad, cucumber cocktail, stuffed olives, steamed broccoli, and fried eggplant. A survey is underway to measure patrons' preferences.
Which step of the decision model does the survey represent?
Choosing the best alternative
Generating alternatives
Listing alternatives
Evaluating alternatives
An athletic equipment store offers an annual clearance sale every May. The store sells all the accumulated overstocked and discontinued items that have been stored in a warehouse for the last 12 months. Because there is so much inventory, the sale is usually held in the store's parking lot; however, it has rained several times during the event in the past, and the store's owner is considering changing…
arrow_forward
Quantitative Methods
arrow_forward
Company: Accor Hotel
Focus on industry-level data from Europe and UK
Analysis
Competitive forces in the Accor hotel industry (e.g. barriers to entry; intensity of rivalry between incumbents; threat of substitution…)
Drivers of change in theAccor hotel
The impact of external factors on the Accor hotel
Conclusion
arrow_forward
4.29. The demand for all-terrain bicycles had been steadily increasing since 1989. In the following
table are the sales per quarter of mountain bikes produced by Canyon and Cactus Cycles since
the second quarter of 1989.
(a) Plot the data and verify that the model for linear trend is acceptable. Draw a line through the
plotted data and obtain a visual estimate of a and b.
(b) Estimate the parameters of the model in preparation for double exponential smoothing.
(c) Forecast sales for the third quarter of 1996 using these initial estimates.
(d) Forecast sales for the fourth quarter of 1996 using alpha 0.3 and beta = 0.25 if sales in
the third quarter of 1996 were equal to 234.
(e) Use linear regression to estimate the parameters and forecast the third quarter of 1996.
arrow_forward
Answer 1 and 2
arrow_forward
12- The DWCBA is most relevant when the society cares about the distribution
the alternative projects under consideration have different scales
most of the costs accrue to one group while most of the benefits are enjoyed by anther
poor people receive low incomes
there is a budget constraint
a
b.
d.
at:
arrow_forward
None
arrow_forward
In 2015, Keenan Company paid dividends totaling $3,600,000 on net income of $10.8 million. Note that 2015 was a normal year and that for thepast 10 years, earnings have grown at a constant rate of 10%. However, in 2016, earnings are expected to jump to $14.4 million and the firm expects to have profitable investment opportunities of $8.4 million. It is predicted that Keenan will not be able to maintain the 2016 level of earnings growth because the high 2016 earnings level is attributable to an exceptionallyprofitable new product line introduced that year. After 2016, the company will return to its previous 10% growth rate. Keenan’s target capital structure is 40% debt and 60% equity.a. Calculate Keenan’s total dividends for 2016 assuming that it follows each of the following policies:1. Its 2016 dividend payment is set to force dividends to grow at the long-run growth rate in earnings.2. It continues the 2015 dividend payout ratio.
3. It uses a pure residual dividend policy (40% of the…
arrow_forward
i get 3 upvote
arrow_forward
SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Related Questions
- Rate% 2016 2017 2018 2019 2020 Unemployment 19.91 19.10 19.29 15.59 17.13 Economic 3.98 3.48 2.63 1.79 -20.21 1. From the table (Country X) plot a graph. 2. What trend do you observe in unemployment rate? Economic rate 3. Identify the relationship between economic growth and unemployment if any (positive, negative, no relationship) Use the data to justify your choice) 4. Does the relationship observed in number 3 satisfy the economic view of relationship between economic growth and unemployment? Use references to support your answer.arrow_forwardSUBJECT: Fundamentals of Business Analytics How does analytics be useful in the sector of: A. TourismB. AgricultureC. Economicsarrow_forwardsubject: Quantitative Analysis For Business Please answer both. 22. Dawn owns a dog day care company that offers kenneling services for dogs that weigh less than 30 pounds. Dawn has decided to expand the building that houses the kennels by 1,000 square feet. A friend suggested that Dawn consider three expansion options: 1) only board dogs under 30 pounds; 2) only board dogs larger than 30 pounds; or 3) split the new space, allocating 50% to dogs under 30 pounds and 50% to dogs over 30 pounds. Expansion Options Strong Economy Weak Economy Likelihood 40% Likelihood 60% Only dogs under 30 pounds $19,000 increase in revenue $18,000 increase in revenue Only large dogs $22,000 increase in revenue $15,000 increase in revenue Split the space between small and large dogs $20,000 increase in revenue $16,000 increase in revenue Based on the table shown above, which option has the highest expected value? Splitting the space between small and large…arrow_forward
- Subject: Logistic Management Q#6) What is Porters Power Model explain with example? Q#7) What is risk management & mitigation explain with example?arrow_forwardPlease answer allarrow_forward8. From the data given below, find the second five years moving average. Year Sales 2012 20 2013 25 2014 30 2015 35 2016 40 2017 45 2018 50 a. 40 b. 35 c. 45 d. 50arrow_forward
- Need help with Question 5arrow_forwardMultiple choice: 1. You own a business. Your business is engaged in buying goods at a wholesale price and reselling them at retail prices on Facebook. Your business is a A. service business B. manufacturing business C. merchandising business. D. monkey business 2. Decreases the proprietorship A. Additional investment B. Service income C. Rent expense D. Initial investmentarrow_forwardQuestion 36 The main statistic that is used to monitor unemployment in the economy is O a) the inflation rate. b) nominal GDP. Oc) real GDP. O d) real GDP per capita. e) the unemployment rate.arrow_forward
- Life Orientation 2021 Grade 9 7.1 Discuss separately how values and interests are important factors to consider when making a career choice. (2X: 7.2 Name the type of institution from which an individual would typically obtain the following qualifications: 7.2.1 a degree in medicine 7.2.2 a marketing diploma 7.3 Mention a factor that should NOT have an influence on making subject choices. QUESTION 8 - Case Study Read the adapted online article below and answer the questions that follow: TIMES LIVE Schoolboy hospitalised after beating by bully- as classmates film it NIVASHNI NAIR | 06 September, 2016 07:44arrow_forwardOperations Management CH 3 Question 19 Please show work and explain.arrow_forwardMY COURSE IS STRATEGIC MANAGEMENT Question 1 Cost leadership strategy can allow a firm to earn above-average returns in spite of strong competitive forces in the industry. Discuss how this is possible by addressing each component of the five competitive forces.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning