Marketing Management Individual Project (MMIP) - Communicate the Value Offering Assignment

Describe the Integrated Marketing Communications (IMC) and explain the five (5) major promotional tools. Please provide an example of a company that has used these tools to promote their market offerings. (25 marks)

1 Identify and briefly describe the four promotional methods an organization can use in its promotional mix. 2 Define primary demand and selective demand.  Give example for each. 3 What are push and pull policy.  Explain in DETAIL.  Give example for each. 4 Explain word of mouth, buzz marketing, and viral marketing.  Give example for each.

8. You are responsible for developing a comprehensive promotional strategy for a new product launch. Demonstrate your understanding of promotional concepts by differentiating between the two main kinds of promotional strategies - "push" and "pull". Provide real-world examples of each type and explain how and when they are used effectively to achieve marketing objectives in this scenario.

(a) Suppose Amazon.com has offered you free shipping on your next purchase of more than USD35. (i) Identify the type of promotional tool that this offer belongs to. (ii) Briefly explain TWO (2) advantages and TWO (2) disadvantages of this promotional tool.

Part 1 :Thinking back to the three broad advertising/promotional objectives discussed in the lecture and the textbook, what is the primary.advertising/promotional objective for this John Deere print ad "It's really a hybrid of man and machine"? Provide your reasoning for why this is the primary objective.[John Deere text: Blending your input and our innovation, we didn't just build a hybrid that's more fuel-efficient, we also built a machine that's more productive.The responsive powertrain and hydraulics of the 644K Hybrid Wheel Loader enable you to move more material, while making bucket loading seem effortless. Plus, a noticeably quieter drivetrain and 25% reduction in fuel consumption mean you'll not only be more productive, but also more comfortable and profitable. It's why the 644K Hybrid Wheel Loader offers the perfect combination of features for you, and your business. To learn more, see your dealer or visit our website.] Part 2: Name two advertisement execution styles that are…

3. You are working as a marketing consultant for a new start-up. The company seeks to establish a successful marketing strategy for their upcoming product launch. In this context, distinguish between the Marketing Mix and the Promotional Mix, and elaborate on the elements of the Promotional Mix and how they can be effectively utilized to promote the new product. Provide real-world examples to support your explanations.

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Q47   ACCording to the promotional mix, a method which focuses on building relationships with individual customers to maintain lasting relationship is called_______________________. Select one: a. direct marketing b. sales promotion c. direct channeling d. offline promotion

A proper promotional mix is one that:​   Question 37 options:   a)  ​meets the needs of a target market.   b)  ​entails indirect, one-way communication.   c)  ​does not use advertising.   d)  ​works for all products of a company.

Please answer the below questions to promote AMC theatres Choose your own but make it about AMC theatres What are the promotion objectives?   What is the budget for the promotion? Provide your reasoning.   What are the right promotional elements (promotional mix: advertising, public relations, direct marketing, personal selling, sales promotions) to achieve the promotion objectives within the budget? Provide your reasoning.   For the above promotional elements you chose, please come up with the content of the promotion for each element and create promotion mockups. For example, if you decide to use pioneering advertising, create a storyboard for the ad. If you are using your organization’s social media platforms, create social media mockups.

A small company has just hired an agency to enhance and build a positive public image.  Which element of the promotional mix describes this scenario?   Question 10 options:   a)  Public relations   b)  Personal selling   c)  Advertising   d)  Sales promotion

As a possible promotional activity of our school, formulate and discuss 3 loyalty programs that will encourage all stiudents (graduates and non-graduates) to support the school’s campaign of increasing its enrollment numbers.

What type of promotional strategy promotes to the manufacturer?   Question 6 options:   a)  Pull strategy   b)  AIDA strategy   c)  Push strategy   d)  Market strategy

8 - Reminder advertising is not applicable to new products. TrueFalse

Which element of the promotional mix is based on personal, paid communication between people?   Question 1 options:   a)  Advertising   b)  Public relations   c)  Sales promotion   d)  Personal selling

Assume you are the director of marketing for a firm that markets snack foods in the UAE. You are developing a promotional plan. Develop suggestions for each of the following items.   What promotional strategies will you use? Give the at least 2 promotional strategies Explain what you will do. Why did you use those mentioned promotional strategies in letter (b)?

please answer as soon as possible

29 Which is NOT an objective for trade promotions? Question 22 revisited—looks at additional purposes of sales promotions 30 What are the two goals of direct marketing?From the book directly 31 One of the advantages of direct marketing for sellers is that direct marketing ________Compares direct marketing with other forms of selling—where does direct marketing have an advantage? 32 Which is necessary for direct marketing to be effective?Think in terms of what is essential to carry out legitimate direct marketing activities 33 Which isNOTa common use of a direct marketing database?Nothing to add on this one 34 How does a company’s effective use of a customer database benefit consumers?Extension of previous question 35 Which of the following is an advantage of printed catalogs over digital catalogs?One is real and the other lives in my computer? Not so fast 36 How has the National Do Not Call Registry changed the telemarketing…

Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means;  B) Discuss how it is different than advertising; and  C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.

Question 2 Marketing communications for any product or brand should be integrated across the promotional mix, meaning the message reaching the consumer should be the same regardless of which type of promotion is used. Promotional mixes vary a great deal from one product and one industry to marks) the next. You are required to choose a clothing item / electronic device/ restaurant chain, to analyze the existing promotional mix for the product by determining how the following factors influenced the brand manager's decisions: a) Nature of the product b) Stage in the product life cycle c) Target market characteristics d) Type of buying decision

For cost per reach, which of the promotional mix tool has the highest cost?   Question 4 options:   Advertising   Public Relations   Sales Promotion   Personal Selling

QUESTION 2 Discuss any THREE unethical practices salespeople may do, state example for each of the practices.

As a marketing consultant, you need to help a company of your choice from any industry you decide; from the airline industry to hospitality, fashion, cars, hospitals or education. You need to help that company of your choice to decide the most appropriate Integrated Marketing Communications (IMC) tools mix for a major launch of a new and innovative product. There are many possible promotional tools to choose from. The goal is to integrate the campaign across the various elements.A) Outline the choice of IMC tools that you would use to structure this new product launch and argue what role each of them plays in the overall campaign.B) How hard would it be to effectively integrate and coordinate your overall campaign?

1.What is the role of sales promotion in marketing? 2.Aside from the negative effect on brand equity, what else are the disadvantages of sales promotion? 3.Base from your own understanding, look for three examples of different product/brand in your home that uses sales promotion. (Attached photos here) 4.How does sales promotion help advertising and vice versa? 5.Is sales promotion part of advertising or is advertising part of sales promotion? Explain.

Case: What do American Express, Target, Coca-Cola, the Discovery Channel, Cadillac, Minute Maid, the Cartoon Network, Royal Caribbean, and Calvin Klein have in common? They all break through the clutter of traditional ad spaces to grab the attention of potential customers. And in the process, they dazzle them right out of the boredom of riding the subway.Subway advertising has been around nearly as long as the subway itself. But advertising media pioneers Submedia, Sidetrack Technologies, and MotionPoster give the old venue a new twist. By employing an innovative technology similar to that of a child's flip book, these companies illuminate dark subway tunnels and turn them into valuable showcases for major advertisers. Since 1999, a new segment of out-of-home advertising has been developed. Various agencies around the world have pioneered a technology that allows for static images placed in subway tunnels to appear as full-motion commercials. This represents one of many developments in…

subject :Sales Management Describe how an ideal sales person should be.