Marketing Management Individual Project (MMIP) - Price and Deliver Value Offering Assignment

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Question 1) True or false  A- Experienced marketers hope to emulate entrepreneurs with a strong intuition for pricing without using financial tools. True False B- A marketer has assembled costs related to the cost of goods sold, the selling and marketing costs, and the costs of keeping the buildings running effectively. He or she is now ready to set the price of the product. True False C- Temporary market conditions can affect pricing, and this has become a defense of the practice of price discrimination. True False

A price skimming strategy is most often used for a new product when:​   Question 43 options:   a)  ​its supply is greater than its demand.   b)  ​competition in the market is abundant.   c)  ​customers are unwilling to spend a large amount of money on the product.   d)  ​the product is perceived by the target market as having unique advantages.

Question 11 Describe the following pricing strategies and give an example each: a) Two-part pricing b) Peak-Load pricing c) Commodity bundling d) Block pricing e) Versioning

Q3) Pricing in practice are influenced by the following, except a. customer demand b. competitor's action c. predatory pricing d. discretionary pricing

Q: Write the methods for determining pricing of new products?

Q: What is breakeven point? How is it calculated? for products.

Question 1 What are the major pricing strategies that can be used at a restaurant ? 300 words minimum Question 2 What are the price adjustment strategies that can be used by a restaurant? 400 words minimum Question 3 Identify how a restaurant can modify its place and promotion during a crisis period. 500 words minimum.

1. Select a company that has Pricing Policies & Practices2. What are the 3c's of Marketing in that company.   *Company (name, address, products or services, pricing objectives and approaches.   *Customer profile (geographic, demographic, psychographic, behavorial)   *Competitors (list only)

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Various studies have found that airlines utilize very interesting pricing techniques for their flights. Ticket prices are lower when purchased far in advance in order to encourage early sales. Ticket prices are also cheaper if a person is willing to fly at odd hours. Additionally, weekend flights are cheaper while weekday flights (when business travelers fly) tend to be more expensive. Student discounts are not a commonly used pricing technique.  a. What do these interesting pricing strategies attempt to achieve? They base group discounts on easy-to-change characteristics. They separate groups based on how their supply decisions differ. They induce customers to sort themselves into groups reveal their reservation price. They segment the market using group pricing. b. Why do you think student discounts are not offered frequently? Students are a target segment that airlines need to distinguish. An airline cannot prevent a student from…

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Intuition Question In the context of vertical integration a. What is foreclosure? b. Under what conditions will a firm choose to foreclose? c. Explain squeeze pricing and any relationship it may, or may not have to foreclosure?

a Discuss the conditions under which the introduction of ABC is likely to be most effec- tive, paying particular attention to: ● product mix ● the significance of overheads and the ABC method of charging costs ● the availability of information collection procedures and resources, and ● other appropriate factors. b Explain why ABC might lead to a more accurate assessment of management perform- ance than absorption costing.

Understanding Pricing Strategies Question Content Area INTRODUCTION: How do companies price their products and services? Do they compare their prices with competitors? Do they offer discounted prices or premium prices? There are many angles to pricing strategies.   Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4).     Strongly Disagree Disagree Agree Strongly Agree Question         1. A marketer does not need to be aware of the prices charged for competing brands.         2. It is not unusual for a business to charge different buyers different prices for the same quality and quantity of products.         3. Customers typically pay the list price on a car.…

Q.NO.5 What is the most effective way of strategic marketing in regards to gain customer loyalty? Is the relationship marketing effective and how?

QUESTION 1 Due to the fluctuation in the US dollar currency, the prices for commodities in Namibia are changing too because most of the goods are imported and the means of payment is US dollar. This has affected many businesses because they have to change their prices too, but if one changes prices anyhow, they may lose clients or make losses. Assuming that you are a business person and this trend is affecting you; explain 5 pricing strategies you may use to price your goods. QUESTION 2 Royd Joe is an entrepreneur, to do proper planning for his business, he has to take into account of both economic and business factors into considerations. Using Economic and Business forecasting, he should be able to predict trends in his business both in the near future and long run. Differentiate between business forecasting and economic forecasting.

QUESTION THREEDelivering value for money is accepted as the primary public sector procurementobjective. Discuss the factors that go into most pricing decisions and explain how aprocurement manager can use these to obtain the best value for theirorganizations during a negotiation. Giving examples, discuss how a procurement manager can use a procurement positioning tool to determine mutual buyer-supplier relationships and transactional relationships.

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Costing systems attempt to explain how products consume resources but do not indicate the joint benefits of having multiple products.”Required:Citing examples of at least two costing systems,a. Explain the statement above.b. Explain how the addition of a new product to the product range may affect the cost of existing productsc. Outline the consequences, in terms of profitability, of decision to increase/decrease the product range.d. Identify six costing systems.

Multiple choice: 1.‌when a company sets a price for the first time because of: A. Acquires new products, goods or services from an existing company locally or abroad B. Cost and competitors prices C. Maintain old price of a while to gain a strong foothold in a market D. Due to inflation and peso devaluation 2. Key pricing decisions except: A. Merchandise or gift B. Product sample C. An experience D. Price incentives

Please help me answer this, thank you in advance! Note: Please provide a specific company like nestle, unilever, zesto or any company will do.

Integrative ExerciseRelevant Costing, Cost-Based Pricing, Cost Behavior, and Net Present Value Analysis for NoFat Special Sales Offer Relevant Analysis NoFat manufactures one product, olestra, and sells it to large potato chip manufacturers as the key ingredient in nonfat snack foods, including Ruffles, Lays, Doritos, and Tostitos brand products. For each of the past 3 years, sales of olestra have been far less than the expected annual volume of 125,000 pounds. Therefore, the company has ended each year with significant unused capacity. Due to a short shelf life, NoFat must sell every pound of olestra that it produces each year. As a result, NoFat's controller, Allyson Ashley, has decided to seek out potential special sales offers from other companies. One company, Patterson Union (PU)—a toxic waste cleanup company—offered to buy 10,000 pounds of olestra from NoFat during December for a price of $2.20 per pound. PU discovered through its research that olestra has proven to be very…

Subject: Channel management Q6): What factors influence the consumer buying behaviour & why explain a: income b: comfort c: life style d: all of above

Question Two (2) Explain why procurement planning should always be done in a rational manner. Discuss why contract packaging is an essential part of the design during a procurement proceeding?

Q# 2 What are the main sales strategies?

Exercises 1. McDonald's sells Happy Meals for as low as $2.50 and Value Meals for as high as $5.50. How would you describe this pricing strategy? What segmentation variables are being used? 2. Many firms offer a "Buy 4, Get 1 Free" card to encourage customer loyalty. a. What are the price segmentation concepts that support such an offer? b. Which of the following types of firms is most likely to find a "Buy 4, Get 1 Free" offer to increase unit sales, and why? Gift card shop, coffee shop, hair salon, hardware store. 3. Both Best Buy and Dell.com have offered a Memorial Day sale on personal computers. Which computer outlet is likely to attract more customers with the Memorial Day sale and why do you make this claim? 4. Heineken sells beer in 12 packs for $13, in 24 packs for $25, and in 5-liter mini- kegs for $21. Assume that there is 0.355 liter per beer in a multipack. a. On a cost-per-liter level, which offers customers the best price? b. In comparing the price of a 24-pack to…

Pricing strategies are often carried out by companies in the industry to maintain their presence in the industry, especially for companies that have market power. a. What is meant by “Limit Pricing” and “Predatory Pricing”, are the two strategies different, explain the difference if any? b. The "Chain Store Paradox" generally occurs in which price strategy from the possible strategies in question a, explains the paradox?

Mr. Mohammed is appointed as a Sales Executive of Tiles selling section of Danube Home. He has been assigned the task of selling the floor tiles through personal selling mode. He was given on the job training for three months by a senior executive of floor tiles regarding finding sales sources, creating good relationship with the prospect, making effective presentation, presentation techniques etc. As he is new to the job, he is finding very difficult to understand and find the sources of good prospects. Q- Describe the type of sales presentation that will be suitable to Mr. Mohammed according to the business and steps to be followed in the presentation.