assgn-9

What is the history of the lay's potato chips brand? (How was it created, and how has it grown/developed to what it is today)

18. Mrs.Alia is a snack brand that has been selling sandwiches.  Now the marketing team wants to expand the product portfolio by starting a new product – soft drinks. What strategy is this? Select one:a. Brand Extension b. Range Extensionc. Multibranding d. Brand Marketing

5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?

Propose a competitive product advantage/unique feature for the updated product (Kellogg's Cereal).

Show a description of a "Kellogg's Frosted Flakes", a retail comparison of the product and at least four competitive products and a demographic description of the consumers.

] there are seven (7) service positioning strategies mentioned ; by attribute, by price or quality , competitive, by service benefits, by leadership, and by excellence. Pick 2 or 3 of these and talk about services you are familiar with that utilize those positioning strategies.

Peppers, a well-known company, offers premium/fine dining experience with its chain of restaurants present all over the country. The management has identified tremendousfuture growth potential for restaurants catering to the mid-priced segment diners. Peppers is now trying to formulate a branding strategy to enter into the lucrative but competitive mid-priced restaurant segment with their own chain of restaurants. Identifythree branding strategies and explain their pros and cons. Also, suggest which branding strategy would you recommend for Peppers. With respect to the suggested brand strategy, explain three ways in which Peppers can build brand equity for their new chain of restaurants

Brand: Burger King vs Subway Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.

Think about the following:Do you prefer Coke products or Pepsi Products?Food and wine pairing techniques  Answer the following question: Why do you think your preference is better? Explain which brand you would put in your hotel and why? Perhaps you would put the alternative to your favorite. Then explain why such a decision could have in impact on your business. Which type of wine would you recommend with the following and why? Chicken Picatta Apple-glazed Roast Pork Tenderloin Beef Wellington

report on who is burger kings target market?

Organica Pty Ltd manufactures protein bars. They have an established the product that is in the mature phase of the product life cycle but sales are falling due to increased competition. (a) List and describe TWO market segments Organica Pty Ltd could use to segment the market. (b) Name and explain ONE product strategy and ONE promotion strategy that Organica Pty Ltd could use to improve sales and remain competitive.

•Deluxe Chips is a leading company in the salty-snack industry with almost one-fourth of the $10 billion market •As consumer’s snack choices change, Deluxe Chips is considering a new product line of light chips •While it will be expensive to launch a new line, store specific micromarketing will allow Deluxe Chips to spend efficiently ?Design a marketing strategy for the new product line ?Critique your marketing strategy in terms of its strengths and weaknesses ?What are your suggestions for implementation of the marketing strategy?

•Deluxe Chips is a leading company in the salty-snack industry with almost one-fourth of the $10 billion market •As consumer’s snack choices change, Deluxe Chips is considering a new product line of light chips •While it will be expensive to launch a new line, store specific micromarketing will allow Deluxe Chips to spend efficiently 1 - Design a marketing strategy for the new product line? 2 - Critique your marketing strategy in terms of its strengths and weaknesses? 3- What are your suggestions for implementation of the marketing strategy?

Explains how MacDonald creates value for their customers. Discuss how IT could be used by the MacDonald to support its strategic focus. Outline the following factors: (a) The customer experience (customer intimacy) (b) The most innovative products (product leadership) (c) Lowest cost (operational excellence).

4. What specific marketing activities does Coppertone utilize to help Coppertone grow in the marketplace?

discuss potential target market of food panda and marketing mix of food panda? ( in brief )

（Sydney supermarket）You are to define the marketing strategies of your LOCAL SUPERMARKET: o USE EITHER; PORTER’S FIVE FORCES MODEL OR KIM& MAUBORGNE’S BLUE OCEAN STRATEGY MODEL ■ Explain the model ■ Benefits of the Model o SUPERMARKET CHAIN § Develop a marketing strategy for the Supermarket to differentiate it from the current approach. • Target Customer • Competition • USP of the Supermarket Chain • AER & BOR initiatives Purpose: The purpose of this assessment is to: • Demonstrate an understanding of marketing strategy models. • Critical thinking and evaluation of model opinions and application. Topics to be covered: • Marketing Strategy Models • Strategy application and implementation • Market Research YOU MUST INCLUDE GOVERNMENT RESEARCH PROFILE for the LOCAL AREA, and INCLUDE PHOTOGRAPHS of the STORE, and PRODUCT IN STORE. Assessment length This report is limited to a maximum of 2000 words,（Sydney supermarket）

1. Using your Creative Mind, conceptualize a new product or service. What is the purpose or use of your product or service? Does your product concept appeal to the senses and emotions? Does your product or service have aesthetic appeal? Will it elevate its intended consumers to a new level of self-actualization?

4 strategies that Tropical Leisure can implement in the short-term to profitably increase sales and regain market share given its current production and financial constraints. Four approaches to rise the short period profitability of the business: Approach 1: Enhances the cross-sell & up-sell moderately than increasing the worth of the product•Approach 2: Implementing loyalty programs to attract the customers/distributors to buy again from the company.•Approach 3: Running Fear of missing out on campaigns to create the demand•Approach 4: Having dealt with the financial institutions to clear the debt and to make sure the financial operations are running smoothly. For each of the strategies that you have outlined suggest how Mr. Grant mightproceed to evaluate these strategies.

Show a description of a "Kellogg's Cereal", a retail comparison of the product and at least four competitive products and a demographic description of the consumers.

Compare the hamburgers sold by Angel’s Burger, Jollibee, and MacDonalds in terms of value (tangible and intangible benefits and costs) from a consumer’s point of view.

Experiment One Customer Development and Market Research 【Introduction】 In the process of carrying out import and export business, the first problem is to develop foreign trade customers. Based on the introduction of customer development and market research, this experiment focuses on simulating the business links of target market selection, catalogue design and planning and implementation of international market research , and expounds the basic knowledge and skills of international target market selection, product introduction and information acquisition. This experiment aims to make students master the basic skills of seeking customers and developing customer relationship through operation and learning, and can use various methods to conduct research on international market, collect information of international market, screen out useful information, determine target market, and cultivate students' ability to connect theory with practice and comprehensively consider problems. Module 1…

From Jetblue practices, identify the following questions:Analyze Jetblue integrated marketing practices to achieve customer delight?2. Analyze Jetblue marketing strategy; identifying different level of segmentation, targeting strategy and positioning one as well. Highlighting its positioning from its customer WOM.3. What are Jetblue pricing strategies? In what way it works in alignment with Jetblue competitive marketing strategy. 4. Analyze Jetblue promotion strategy, identifying which promotion mix elements Jetblue uses intensively.5. Identifying the company competitive edge on different levels and its market offering?

View some of  Adidas' product lines (does not include subsidiaries' products): Footwear: Running shoesSkateboarding shoesSneakersFlip flops Apparel: T-ShirtsJacketsJerseysRun tightsSweatshirtsShortsSocksSport pantsSwimsuitsTrack pants Accessories: BagsGlassesHats How do these product lines fit the needs of different market segments?

Give examples of needs, wants and demands that Pegasus customers demonstrate, differentiating these three concepts. What are the implications of each for Pegasus’ practices?

Help with the below homework. Please explain why certain products are shifting from a "good" to a "service"? What is the implication of this shift to marketing strategy?

Some contemporary companies intend to attract both the old and new generations with their old ideas, designs and services. Select a company of your own choice to analyse and evaluate the following:a- The customer based-brand equity of this company and the stages it adopts/or had adopted to apply retro branding .b- The marketing strategies and orientations used by this company to develop its retro brand and communicate with the target market

Brand: Sandwich Guy Describe what differentiates it from the competition. You may select an attribute important to the consumers (you are considered as their customer) and explain why you use this product or avail this service. Describe a main target market and discuss why they are the appropriate segment to target. Share what you think is the value proposition of your chosen product or service.

1. Answer the following. •what are the 7p's of service marketing  •elaborate each one with three examples  •why are 7p's of service marketing important? give several reasons.  •how does 7p’s of service marketing differs from 7p’s of product marketing?

Vision StatementOur vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.The World's Largest Beverage Distribution SystemAt The Coca-Cola Company, we market, manufacture, and sell beverage concentrates, syrups, and finished beverages, including sparkling soft drinks, water, sports drinks, juice, dairy, plant-based drinks, tea, and coffee. We make our branded beverage products available to consumers in more than 200 countries and territories through our network of independent bottling partners as well as consolidated bottling and distribution operations who manufacture, package, merchandise, and distribute the finished branded beverages to our customers and vending partners. We understand that our short- and long-term success depends on a wide range of inputs, which include: •…

Vision StatementOur vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.The World's Largest Beverage Distribution SystemAt The Coca-Cola Company, we market, manufacture, and sell beverage concentrates, syrups, and finished beverages, including sparkling soft drinks, water, sports drinks, juice, dairy, plant-based drinks, tea, and coffee. We make our branded beverage products available to consumers in more than 200 countries and territories through our network of independent bottling partners as well as consolidated bottling and distribution operations who manufacture, package, merchandise, and distribute the finished branded beverages to our customers and vending partners. We understand that our short- and long-term success depends on a wide range of inputs, which include: •…

Vision StatementOur vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.The World's Largest Beverage Distribution SystemAt The Coca-Cola Company, we market, manufacture, and sell beverage concentrates, syrups, and finished beverages, including sparkling soft drinks, water, sports drinks, juice, dairy, plant-based drinks, tea, and coffee. We make our branded beverage products available to consumers in more than 200 countries and territories through our network of independent bottling partners as well as consolidated bottling and distribution operations who manufacture, package, merchandise, and distribute the finished branded beverages to our customers and vending partners. We understand that our short- and long-term success depends on a wide range of inputs, which include: •…

Draw a perceptual mapping for Kelloggs products.   • discuss and decided on three important attributes( A,B and C) of your select products(cereals) e.g. price, brand image or taste etc.. • Select 5 competitors company • rate the products together with competing/ similar products from 5 competitor's company, on each of the three attritubes you select.   Review: • What is your competitive postition compared with your competitor? • Are you in a fierce competition? • Are there any market segments presenting opportunites with less competitors?