MT358_Assigment_Unit7

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Purdue Global University *

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MT358

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Marketing

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Feb 20, 2024

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docx

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6

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Cybersecurity and ethical social media marketing. MT358 Social Media Marketing Cybersecurity and ethical social media marketing.
Cybersecurity and ethical social media marketing. "Copyright infringement is the unauthorized use of someone else's work"(Kelvin Smith Library, n.d.), such as images, videos, or written content, without their permission. It violates the owner's exclusive rights and can lead to legal issues, damage to the company's reputation, and loss of revenue. Examples of copyright infringement include using images or videos without permission, copying and pasting content from other sources, and using copyrighted music in videos. As an organization, it is essential to maintain high professionalism and ethical standards regarding social media marketing. To ensure that we adhere to these standards, we must establish a social media code of conduct that addresses various issues, including copyright infringement. To avoid copyright infringement, we suggest the following guidelines: - Always obtain permission before using someone else's work. Including images, videos, and written content. - Use royalty-free images and music or purchase the necessary licenses to use copyrighted material. - When in doubt, seek legal advice to ensure we are not infringing on someone else's copyright. Next, Tuten (2021) suggests that companies must develop, adopt, and publicize a social media policy among employees (p. 135). By following these guidelines, we can ensure that we maintain ethical standards and avoid copyright infringement in our social media marketing efforts. 4. Social Media Policy: As an organization, ABC should recognize the importance of social media in today's business world. However, also understand that social media can be a double-edged sword, and it is essential to maintain high ethical and professional behavior in social media marketing. To ensure that you are adhering to these standards, must establish the following social media policy:
Cybersecurity and ethical social media marketing. - The designated social media manager must approve all social media posts related to the organization before posting. - All customer interactions on social media must be handled professionally and respectfully. Any negative comments or complaints must be addressed promptly and with empathy. - All social media posts must adhere to ethical standards and best practices. This behavior includes avoiding offensive or insensitive content and false or misleading statements and protecting consumers' and employees' privacy. - All employees must always be aware of and adhere to this policy. By following this policy, we can ensure that we maintain high professionalism and ethical standards in our social media marketing efforts. 5. Social Media Disclosure Requirements: Regarding endorsements on social media, it is essential to disclose any material connections between the endorser and the organization. Including any financial or other incentives the endorser may have received in exchange for their endorsement. The Federal Trade Commission (FTC) stipulates that all social media endorsements be acknowledged. The disclosure must be easy to see and understand and placed in a location where it is likely to be seen by the audience. To ensure compliance with these requirements, we suggest the following guidelines: - A clear and conspicuous disclosure of any material connections between the endorser and the organization must accompany all endorsements on social media. - The disclosure must be placed where it is likely to be seen by the audience, such as at the beginning of the post or in the post's caption. - The disclosure must be easy to understand and written in plain language.
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