Understanding the Impact Social Media influencers have on Consumer Behaviour and Brand Engagement (2

Should organizations fear websites where consumers post negative messages about products and services? What actions can companies take in response to this potential threat?

PLEASE READ FROM BEGINBING   Select an influencer who has 10,000 or more followers on Instagram or tiktok. NO SPORT On the influencer's profile, look for a sponsored post or compensated relationship for a brand. A sponsored post or paid collaboration is when an influencer produces and publishes content for a company on their own account in exchange for payment. Screenshot of this post or have the link!!!.along with sharing a screenshot of the sponsored post/paid partnership, please respond to the following questions. Mention the influencer you chose, the social media outlet where you found the post, and how many followers they have there. Why do you believe this brand choose this influencer to collaborate with? How does the brand image of the company fit with this influencer? Who is the post's intended audience? (Be specific) Do you believe this post was successful? If not, why not? If not, what could have increased its efficacy?

You run your own a Digital Marketing agency. You have got a contract from an International Gym Chain which plans to enter India. You are tasked with setting up of the Social Media Marketing plan for the company. Please write in less than 1000 words What will be the steps you will take?

When using a social networking site to make a purchase, such as Facebook, which already has access to a significant amount of personal information, what are some of the potential concerns that consumers may have about their privacy?

Why is transparency so important to marketing using social media? Has this halted or accelerated the use of social media for marketing?

Select an influencer who has 10,000 or more followers.On the influencer's profile, look for a sponsored post or compensated relationship for a brand. A sponsored post or paid collaboration is when an influencer produces and publishes content for a company on their own account in exchange for payment. Screenshot of this post.along with sharing a screenshot of the sponsored post/paid partnership, please respond to the following questions. Mention the influencer you chose, the social media outlet where you found the post, and how many followers they have there. Why do you believe this brand choose this influencer to collaborate with? How does the brand image of the company fit with this influencer? Who is the post's intended audience? (Be specific) Do you believe this post was successful? If not, why not? If not, what could have increased its efficacy?

Twitter EthicsTwitter was created in March of 2006 and launched in July of that year. Since the beginning, it created its so called “Twitter Rules” for monitoring content and behavior. Many users vent out in twitter and in many occasions the comments could be vile, hurtful and disrespectful (Mintz, 2017). Or simply lies that go unverified or uncensored but were issued as if they were statements of truth. Nevertheless, only recently in the second trimester of 2020, twitter decided to become more proactive in applying its rules flagging two of President Trump recent tweets. This was despite of the fact that Pres. Trump has been tweeting as a private citizen since 2009 and produced thousands of tweets as President since 2016. Many has voiced their concerns and disapproval of Twitter selective process of very late intervention and wonder if the ethics of the company are really balanced. In the first flagged tweet Pres. Trump said, without any evidence, that mail-in ballots are fraudulent.…

The figure below shows a social network where the nodes represent social media influencers,and the lines are the cost of investing in promoting digital links between the nodes. However, for the brand to remain viral, your client, which is a digital advertising firm needs to maintain a connection between influencers number 1 and 12 through other influencers. a. If you wish to recommend your client to choose the digital route from influencer 1 to influencer 12, which route would you recommend to your client and why? Please demonstrate your results through any optimization software (e.g., Excel Solver/R). b. Using the same Figure 1 above but this time the node represents a project undertaking and arcs represent the expected profit (in million £) after completing one project and starting another, what would be the ideal project sequence to maximise the company’s profit? Note: For instance, selecting path Node 1 to Node 2 denotes “after completing project 1 and starting project 2, the…

Is social media dangerous because of the unintended consequences of viral sharing and fake news?  Should Facebook take additional steps to ensure the safety of its products or protect vulnerable populations? Explain your answers.

Describe and discuss your opinion of the study about Social media marketing gains importance after Covid-19? (100 word)

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts. Misinformation campaigns, which use false and misleading information to harm a person, group or organization, damage relationships and erode public trust. But for many in the digital marketplace, the production and distribution of misinformation can be a lucrative business. During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising.…

During negotiations between Zuckerberg and Whatsupp founder Jan Koum, data privacy was surely an important issue. In this situation, privacy is an example of what type of interest? Multiple Choice   Process   Principle   Substantive   Intrinsic relationship

3. Relate the difference between preferences and likability to interactions that subsist between consumers of social media, social media companies, and advertisers on social media. Are there any of the interactions: consumer-social media company; consumer-advertiser; or social media company-advertiser, that embed more of likability than preferences? Which of the interactions embed more of preferences than likability? Be specific as to the social media companies that you analyze.

What measures can organizations take to ensure secure mobile app development practices, and how does this align with MDM policies?

There are different categories of influencers: nano-influencers, micro-influencers, macro-influencers, and mega-influencers. Select a social media account within each of these four categories and write a brief summary (within each category) of that influencer's work which includes the following: a). Industries they represent b). Brands they represent c). Overall tone of their content d). Platforms in which they operate (Which are the most effective for them?) e). Your overall assessment of that influencer's effectiveness in increasing brand awareness, engagement, and ultimately conversions (sales, lead forms, etc.)..

How does The Facebook Dilemma relate to social media marketing, influence buying decisions, and are marketers benefiting from it?

you were asked by your teacher to spearhead a social media blitz where you will have solicit donations for a school project through the use of facebook,twitter and instagram you worry if such approach what would you do under the circumstances

What power do we have on social media? Is it valuable? How is it measured? Is it important outside specific social apps?

With how much information Facebook and other such sites hold on its users, why should they care about privacy when shopping?

Is it important to have a policy in place for email and communication?

This is a MEDIA AND COMMUNICATIONS question.   Question The way children/youth can be framed as simultaneously in danger yet dangerous, or as targeted yet active consumers. What are some specific ways that children/youth have been positioned as susceptible to media, and creative or rebellious users of media?   The answer should be long, please

Why should Facebook users worry about privacy while shopping?

Standards for ethical behavior are constantly evolving. Because social media is based on information users share about themselves, the level of intimacy is much more of a concern than mass marketing. Reactions, likes, following, commenting, geographic data all provide insight about who we are. Movies you watch, where you eat, where you shop, your relationship status, and your political views provide marketers intimate and accurate information about you in nanoseconds. Marketers often use this information in emotional appeals to influence. Social media influence is not always about buying a product; it may use emotional appeals to influence your support for causes or ideals. In 2017 Kylie Jenner appeared in a Pepsi ad that ended with the model/actress seemingly diffusing tension between police and protesters by simply sharing a Pepsi. Well that didn't go over very well... Using the concepts presented in the chapter as a guide, answer the following questions: Do you think social media…

please help me with this question  TOPIC:The influence of social media on retail consumer behavior. State in a single sentence the main question you seek to answer in your research. This should flowdirectly from the research problem and title. l. The way you word your research question should indicate whether your research is quantitative or qualitative.You may then divide this single question into a maximum of three smaller sub-questions. The sub-questions must relate directly to the main question, staying focused and in scope.

Provide a detailed overview of all the social media networks Higher education institution utilised in the social media campaign to support their 2023 academic year student registration. For each social media network used by Higher education institution in their 2023 academic year registration campaign include a critical discussion of the advantages and disadvantages of each of these social media networks used. (500 - 700 words)