module 2 chapter 4 sim on managing in a global environment

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Ivy Tech Community College, Indianapolis *

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105

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Marketing

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Apr 3, 2024

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docx

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Module 2, chapter 4 mini sim in a global environment Decision Point: Business Objectives As the VP of Global Marketing, what business objective do you want Holden Evan to achieve in Tuatara? Any choice will bring its own challenges and rewards and can lead you to success. Select an option from the choices below and click Submit . Manufacture Holden Evan products and sell them in other countries in addition to the Tuatara territory. Manufacture and sell Holden Evan products throughout the Tuatara territory. Sell Holden Evan products throughout the Tuatara territory. You selected to sell Holden Evan products throughout the Tuatara territory. This was one of the best choices. This will allow you to take advantage of a new market. Decision Point: Selling Approach What will Holden Evan’s approach be for selling products in Tuatara? Select an option from the choices below and click Submit .
Licensing to a firm in Tuatara Exporting products to Tuatara Create a joint venture with a Tuataran company You selected to create a joint venture with a Tuataran company. This was the best choice. Under this strategy, Holden Evan could share costs, risks, and skills with a company in the region, and enter and compete in markets that would otherwise be unavailable. Decision Point: Best Rationale for Your Decision Which, if true, would be the best rationale for your decision? Select an option from the choices below and click Submit . This strategy would enable you to share costs, risks, and skills with a company in the region, and enable you to enter and compete in markets that would otherwise be unavailable. This is a low-risk approach that does not require you to establish operations in the host country.
This would give you the maximum amount of control over the business and the product. This is the best explanation for why you made this decision. Your rationale for your decision was that the strategy would enable you to share costs, risks, and skills with a company in the region, and enable you to enter and compete in markets that would otherwise be unavailable. This was the best choice. Decision Point: Decision Making Holden Evan's leadership tends to have a more polycentric perspective, so who will typically have the most decision-making ability in this relationship? Select an option from the choices below and click Submit . Holden Evan’s home office in the United States will make all the strategic decisions. Managers in Tuatara will have the ability to determine competitive strategy, in consultation with Holden Evan. Alternate between Holden Evan’s home office and the Tuataran managers on a yearly basis. You selected that managers in Tuatara will have the ability to determine competitive strategy, in consultation with Holden Evan. This was the best choice. Local managers will have the ability to be flexible, to respond quickly to local market demand and customers’ needs. This is also a good choice because it
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