Plummer_SocialMediaMarketingAssignment_03022024

Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.

What is this for? How does one get this if doing a lyrical video of a song on YouTube?

You are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business :  Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer . Online Marketing application  Which Social media should be used by Zara  business to improve their reach and influence over consumers . write a creative advice for Zara  business to improve their sales.

Use the Internet to find a post of your interest regarding a social media marketing campaign from the past three months for a consumer product. Determine the type of personas (e.g., creator, conversationalist, critic, collector) regarding the social technographics profile of the poster and the intended goal of the post. Include the source of your chosen post in your discussion.

Social Media Marketing will feature at all stages of the Buyer’s Journey. Outline and explain the stages of the buyer’s journey and say how social media marketing will be utilized by digital marketers at each stage. Explain at which stage(s) social media will have the greatest impact.

You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.

Digital marketer compare results of online engagement campaigns for brands X and Y. She finds that ads of brands X lead to more shares and responses from consumers than ads for brand Y. Marketer may conclude that brand X has _____ brand _____ than brand Y  A. higher; equty  B. lower; equity  C. higher; power  D. lower; power

You are the manager of digital communications of a furniture manufacturing company.state at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.

ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara  business to improve their sales.

1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing strategy for a Credit Card product using video streaming as a promotional channel.

Analyse the advertising and communication that the company uses to communicate with the consumers of your chosen breakfast cereal 2.1 Choose any product advert or communication and evaluate the consumption-specific bases of segmentation that was applied. 2.2 Find adverts with examples of how the company is aiming to provide customer value, ensure customer satisfaction, build customer trust, and secure customer retention 2.3 Do you think that the company has managed to get a competitive advantage in marketing this product? Motivate your answer.

What three (3) techniques/ strategies would you seek to implement to communicate with stakeholders and demonstrate the impact of the Fund’s priority programmes and projects as a part of the Fund’s overall Marketing/ Public Relations Strategy.

A marketing firm would like to test-market the name of a new energy drink targeted at 18- to-29-year-olds via social media. A study by the Pew Research Center found that 37.6% of U.S. adults (18 and older) do not use social media as of Oct. 2015. The percentage of  adults age 30 and older is 70.1% of the population. In addition, we know that the percentage of the U.S. adult population that is either 18-29 or uses social media is 67.7%.  You should construct fill out a contingency table for this information.  You can construct a hypothetical 1000s table or a probability table. To answer the following question What is the probability that a randomly selected U.S. adult is aged 18-29?

The marketing director for a furniture (or refrigerator) manufacturer has been assigned the task of developing an integrated marketing communications program to emphasize the furniture’s natural look (or refrigerator's newest functions). Discuss the problems the director may encounter in developing this message and in ensuring that consumers understand the message correctly. What type of noise may interfere with the communication process?

CPPREP4004 Establish marketing and communication profiles in real estate - ACT Item 5 of 14 Identify and explain two (2) ethical practice considerations that need to be taken into account in marketing and communication. Ethical practice one: Enter a response here (No limits) Ethical practice two: Enter a response here (No limits) le Exit [→

No. 3: Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?

DO NOT COPY PASTE FROM OTHER I WILL TRACK IT!! AND REPORT!   Watch the video (https://www.you tube.com/ watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing. Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present.   ANSWER COMPREHENSIVE AND CHANGE THE X IN YT TO BE VALID SINCE THIS WON'T BE POSTED WITH AN EXTERNAL LINK   SATISFY ALL…

Consumer Behavior has always been the most important area of marketing discipline. With the emergence of Digital Marketing, consumer behaviors have changed. People are not shy in expressing their views on digital mediums, as they feel no one can do anything to them, hence they are open and critic. Recently, we have seen different behaviors of the same consumer on different platforms. For example, if he/she uses LinkedIN vs Tiktok, behavior will be different on both platforms. It is still hard to explain why is it so and more research is required. AC Nielson has hired your team to conduct research on the current behavioral trends of young consumers (aged 16-22) on different social media platforms. They have developed a scale and want to know the comparison and reasons of different behaviors based on following questions. Why they use that platform What they do on that platform Are they viewer or uploader Do they like self appreciation? What is their ultimate dream for that particular…

One of the elements of IMC that has increased in recent years is Social Media. What brands do you follow on what forms of social media? How do you think. these brands measure the effectiveness of this form of media? From the brand's perspective, what are benefits and drawbacks to social media?

Sporting events have been severely affected since the global pandemic. Advise the promoters of The ISSA Boys & Girls Champs, on how it can take advantage of social media and mobile media marketing to increase support for and attendance at this annual event. Be sure to include how the company can measure the effectiveness of its social media promotional efforts.

Discussion - Ethics in Healthcare Marketing Few aspects of marketing were of greater concern to health care professionals than the onset of advertising. Because of the sensitive nature of healthcare and the often precarious position of the health care buyer, there is heightened sensitivity to the use of this tool. This concern is often positioned around the ethics of marketing. Please conduct scholarly research on one recent topic (within the last 5-10 years) related to ethics in healthcare marketing and discuss your findings. What does the Code of EthicsLinks to an external site. from the Society of Healthcare Strategy and Market Development, American Hospital Association, and/or the American College for Healthcare Executives have to say about the issue you located? Responses should be supported by research from scholarly peer-reviewed resources.

Pretend you were the Head of Marketing for a brand of your choice. Your first task is to design a new social media campaign.  Answer the following questions with the campaign in mind.  What are the steps to designing an effective social media campaign? For each step, give an example of what you would do for your brand.

Explain the concept of long-tail keywords. How do they differ from short-tail keywords, and what are the advantages of targeting long-tail keywords in digital marketing?

1 Outline and explain at least five methods of marketing communication techniques and provide a brief description of each, including a key point about effectiveness 2 Explain how the stage at which a product is (product life cycle) may impact on the choice of marketing communications? 3 Explain how marketing communications may differ for business to business and to consumers? 4 Explain convergence of mass media meaning and effectiveness in the marketing communication industry 5 Discuss how communication with consumers differs in digital marketing versus traditional marketing 6 Discuss the advantages of digital marketing versus traditional marketing 7 Explain why direct selling is most effectively used in conjunction with a range of marketing communications 8 Describe public relations and advertising and discuss differences between the two 9 Explain the concept of customer-centric marketing communication 10 Explain how the Internet has empowered consumers 11 Explain one…

300 words: What are the benefits of using email in marketing to fly over canada? Why fly over canada? What is the impact of using email? What's the connection between using email and the web and youtobe and social media?