SMB Project_Group 11_Village Partners
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1
SMB GROUP PROJECT
GROUP 11
Katherine Chan
Connor Doornbos
Seth Goff
Nghi Huynh
Alexander Lomeli
Santiago Vasquez
MARKETING 351-01
February 26, 2024
MKTG-01
Group 11
2
Initial Research
Village Partners, as described on their website, is a “full-service real estate development
company focused on the development of distinctive in-fill mixed-use projects.” Their projects
often include residential, retail, and office space aspects. As a business, one of their main
marketing points seems to be their walkable, transit-oriented development, which coincides with
a growing demand for sustainability among consumers.
The company’s own social media is quite barren, including only a LinkedIn profile and
an Instagram page with just 3 posts, a couple comments, and links to the Instagram handles of a
couple of the business’ current projects. About 400 online comments can be found on the two
linked development projects, the Claremont South Village and the State Street Village in
Redlands. Positive comments often express excitement over the new designs, especially for their
walkability and vibrant modern design, but the negative comments bring up interesting points.
The most common complaints are that people are sad to see the old buildings be destroyed to
make room for the new development projects; they often say that they will miss the atmosphere
or small town feeling of the old areas. Other negative comments express a dislike for the designs
of the development plans, saying that they are overly modernized or overly urbanized. Still, the
majority of comments remain positive and many express a desire to become tenants.
According to an IBISWorld article by Jonathan Burns, the real estate industry is in a
difficult position. Rent prices are increasing due to rising interest rates, while wage growth
remains largely stagnant, making it difficult for many individuals and businesses to afford
renting or buying apartments, houses, or business locations. Moreover, competition can be high
in any real estate related field; California has the largest population of any state sitting at 39.54
million people, which is excellent for this market, but it also holds the highest share of real estate
related businesses in the U.S, with 14.1% of all businesses related businesses.
Overall, Village Partners likely needs a more extensive online and social media presence
in order to keep up with the competitive market surrounding it. Located in Southern California,
the business is in a prime location full of customers and opportunities for growth. Public
reception of the business’ work is largely positive, so increased exposure could benefit Village
Partners greatly. Their walkable sustainable designs could further be leveraged in marketing as
an edge over competition.
MKTG-01
Group 11
3
Questions for Village Partners
(www.villagepartners.com)
1.
What are some key challenges that your company faces from a marketing standpoint?
2.
What are your main sources of publicity?
3.
What is your overall vision for the company?
4.
Who is your main competition and what aspects from their marketing strategies do you
wish to adopt?
5.
How is this company unique from its competition
6.
Who is your target audience?
7.
What are your current website analytics?
8.
What is your goal for your website?
9.
What is your annual marketing budget?
10. How have your marketing strategies changed over the past 5-10 years?
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Ted Waltz – Managing Director of ABC EngineeringElaine Tillman – Civil Engineer____________________________Elaine Tillman looked at her watch – it was 7:30 pm. Just then she knew she would not make it to her son’s final high school basketball game. It took her a moment to collect herself and wipe the tear that had started down her face and onto the ragged-edged 100 plus page RFP she was working on. The RFP,the largest opportunity that ABC Civil Engineering had a chance to bid on in 6 months, was far fromready for the 9:00 AM deadline the following day.Normally in this situation, Elaine would have collaborated with a proposal team putting together such a big proposal but, since the economic down turn hit, ABC has had to make significant cuts in its staff. It started with administrative…
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Company: ABC Civil Engineering - an engineering firmSituation: ABC company has recently made significant cuts in staff and the workload on existingemployees has increased. A major RFP is dueCharacters:
Ted Waltz – Managing Director of ABC EngineeringElaine Tillman – Civil Engineer____________________________Elaine Tillman looked at her watch – it was 7:30 pm. Just then she knew she would not make it to her son’s final high school basketball game. It took her a moment to collect herself and wipe the tear that had started down her face and onto the ragged-edged 100 plus page RFP she was working on. The RFP,the largest opportunity that ABC Civil Engineering had a chance to bid on in 6 months, was far fromready for the 9:00 AM deadline the following day.Normally in this situation, Elaine would have collaborated with a proposal team putting together such a big proposal but, since the economic down turn hit, ABC has had to make significant cuts in its staff. It started with administrative…
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subject: Quantitative Analysis For Business
Please answer both.
22. Dawn owns a dog day care company that offers kenneling services for dogs that weigh less than 30 pounds. Dawn has decided to expand the building that houses the kennels by 1,000 square feet. A friend suggested that Dawn consider three expansion options: 1) only board dogs under 30 pounds; 2) only board dogs larger than 30 pounds; or 3) split the new space, allocating 50% to dogs under 30 pounds and 50% to dogs over 30 pounds.
Expansion Options
Strong Economy
Weak Economy
Likelihood 40%
Likelihood 60%
Only dogs under 30 pounds
$19,000 increase in revenue
$18,000 increase in revenue
Only large dogs
$22,000 increase in revenue
$15,000 increase in revenue
Split the space between small and large dogs
$20,000 increase in revenue
$16,000 increase in revenue
Based on the table shown above, which option has the highest expected value?
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Enabled: Chapter 4 The Art of Modelling with S..
Saved
Help
Sa
An analyst has started preparing a spreadsheet as shown below. Column A contains the headings for various parameters and Column
B contains the analyst's range names to be used in Excel.
A
B
1 Price per Unit
2 Cost per Unit
3 Profit per Unit
Price Per_Unit
CostPerUnit
Profit_per_Unit
4
5 Fixed Costs
FixedCosts
VariableCosts$
6 Variable Costs
Label each of the following range names as "Correct" if is a valid range name in Excel or "Incorrect" if the range name is not valid for
use in Excel.
Proposed Range Name
Price Per Unit
CostPerUnit
Profit_per_Unit
FixedCosts
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MASTERY PROBLEM
/ Cr. Cash: $4,301.83
ar Ban Trenkamp owns and operates the Trenkamp Collection Agency. Listed below
are the name, number of allowances claimed, marital status, information from time
cards on hours worked each day, and the hourly rate of each employee. All hours
worked in excess of 40 hours for Monday through Friday are paid at 1½ times the
regular rate. All weekend hours are paid at double the regular rate.
Trenkamp uses a weekly federal income tax withholding table (see Figure 8-4 on
pages 288 and 289). Social Security tax is withheld at the rate of 6.2% for the first
$110,100 earned. Medicare tax is withheld at 1.45% and state income tax at 3.5%.
Each employee has $5 withheld for health insurance, All employees use payroll deduc-
tion to the credit union for varying amounts as listed.
GENERAL LEDGER
Trenkamp Collection Agency
Payroll Information for the Week Ended November 18, 20--
Credit
Total
Hourly
Rate
Earnings
1/1-11/11
Union
Employee
No.
No of
Allow.
Regular…
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Compute for MAD, MSE and MAPE using
Moving Average Model (past 3 Weeks),
В.
А.
Exponential Smoothing Model (a = 0.2)
С.
What is your sales forecast for Period 8 using A and B?
Period
Actual Sales
Forecast Error
Error
Error
|Error %|
1
39
44
3
40
4
45
5
38
6.
43
7.
39
MAD
MSE
МАРЕ
Compute for MAD, MSE, and MAPE using the Moving Average Model (past 3 weeks).
Use two decimal places and do not put unit of measurement (UoM). (for example 35.00 or 35.40)
MAD is Blank 1.
MSE is Blank 2.
MAPE is Blank 3%.
Blank 1
Add your answer
Blank 2 Add your answer
Blank 3
Add your answer
Compute for MAD, MSE, and MAPE using the Exponential Smoothening Model (a=0.2).
Use two decimal places and do not put unit of measurement (UoM). (for example 35.00 or 35.40)
MAD is Blank 1.
MSE is Blank 2.
MAPE is Blank 3%.
Blank 1 Add your answer
Blank 2 Add your answer
Blank 3 Add your answer
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Use two decimal places and…
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packaging. The goal is to maximize your revenue.
Your answer will be the number packaging hours to be produced (The number of
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Use Scenario 2
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4.
Spears Rowbuck has recorded the following sales figures. Calculate the seasonal indices for Thursday and Friday.
Week 1
Week 2
Week 3
Week 4
Monday
43
51
40
66.0
Tuesday
45
41
57
58.6
Wednesday
22
37
30
34.7
Thursday
25
22
33
36.7
Friday
31
25
37
25.0
a.
Thursday = 29.18, Friday = 29.50
b.
Thursday = 0.2074, Friday = 1.1632
c.
None of the other options.
d.
Thursday = 0.7678, Friday = 0.7763
e.
Thursday = 0.6142, Friday = 0.6211
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↓
←
M Gmail
UNILUS | E X
ChatGPT X
YouTube
GBS 660_A X
Maps GE News
C + File C:/Users/nemet/Desktop/UNILUS/2024/GBS%20660_Assignment%20Distance%20January%202024%20(1).pdf
Translate
GBS 660_Assignment Distance January 2024 (1).pdf
Production X
Lusaka Times-Zamb... R Browse Map | Rulac
Item cost per Unit
Setup cost
4 / 4
2
80
6-Hour D X
Inventory carrying cost per year
Weekly Net Requirement
1
105
3
130
QUESTION 2:
The determination of lot sizes in an MRP system is a complicated and difficult problem. Lot
sizes are the part quantities issued in the scheduled receipt and planned-order release
sections of an MRP schedule. For parts produced in-house, lot sizes are the production
quantities of batch sizes. For purchased parts, these are the quantities ordered from the
supplier. Consider the following data relevant to an MRP lot-sizing problem:
4
50
Membersh X b Answered: X G The detern X
100% + #
$25
$100
20.8%
5
Building a Better Re...
0
6
200
Get involved in hum...
7
125
8
100
Use the…
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Prob 3: Slattkey Sweets proposes to re-launch one of its mature brands, the Zubirot Bar. The brand
manager has identified the tasks involved and produced the following information about them:
I
Activity
H
A
B
C
D
E
F
Description
Redesign the bar
Redesign the packaging
Build pilot production
line
Trial production run
Consumer panel tests
Main pilot production
Design promotional
material
Test market redesigned
product
Produce report for the
Board
Predecessor
Activity
A, B
C
D
E
E
F, G
H
Optimistic
estimate of
time
(weeks)
5
3
10
1
4
2
8
2
Most likely
estimate of
time
(weeks)
8
4
13
1
1
6
4
10
2
Pessimistic
estimate of
time
(weeks)
10
5
a.
Construct the PERT/CPM network for this problem.
b. What is the expected project completion time? What is the critical path?
c. Determine the mean and the standard deviation for the product re-launch.
d. Ascertain the probability that the project will be finished in 40 weeks.
16
2
1
9
5
15
3
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Nikos Anastopoulos of EMPROSS Strategic IT Consultants, leads the development of a new
football stadium. He developed the activities, durations, and predecessor relationships in the
following table for delivering company valuations.
Activity
A
B
C
D
E
F
G
H
1
J
K
L
ES
ID
EF
¤¯¯
SL
SL
LS
Time LF
Predecessor
A, B
C
E
F
E
D
D, G, I
1
Duration in Weeks
5
3
8
3
4
10
8
18
20
7
5
10
6A. Draw the Network Diagram, and identify and discuss the project duration and the
critical path using the following activity notation
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Variable cells
Cell
Name
Final Value
Reduced Cost
Objective Coefficient
Allowable Increase
Allowable Decrease
$B$6
Activity 1
0
425
500
1E+30
425
$C$6
Activity 2
27.5
0.0
300
500
300
$D$6
Activity 3
0
250
400
1E+30
250
Constraints
Cell
Name
Final Value
Shadow Price
Constraint R.H. Side
Allowable Increase
Allowable Decrease
$E$2
Benefit A
110
0
60
50
1E+30
$E$3
Benefit B
110
75
110
1E+30
46
$E$4
Benefit C
137.5
0
80
57.5
1E+30
If the coefficient for Activity 1 in the objective function changes to $50, then the objective function value:
Multiple Choice
will decrease by $450.
is $0.
will decrease by $2750.
will remain the same.
can only be discovered by resolving the problem.
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